9 thoughts on “The Biggest Mistake You’re Making on Facebook

  1. I really like the idea of using the patients’ camera (vs ours) because it really gives that patient a feeling that it is about THEM and not some self promotion. Then we’ll ask to please post it on our page to share if they like. We are working on providing signs like “no cavities” or “I love my dentist” to take pictures with so the patient is more open to a “silly” picture. Great blog post!

    1. Thanks for your comment, Jeff. I like your idea that it “gives that patient a feeling that it is about THEM and not some self promotion”. I hadn’t thought about it that way.

  2. Excellent post. Thank you for defining “Branding Value vs. Marketing Value.” I feel this is an important distinction. Building value for your patients is a key factor in practice growth and loyalty. I love that Facebook can do this, if we don’t poison the well with poor marketing. Now, I would love details on how you train your team to use your patients’ phones to help you market on Facebook.

    1. Hi Shane. This is Roxanne. I am a Social Media Consultant at My Social Practice. Thanks for your great question in regards to encouraging your team to ask patients to use their own phone when taking photos.

      Sometimes we receive feedback from our clients that asking patients feels awkward. We understand. It is difficult to step out of our comfort zones and regular habits. However, we advise our clients to get their team together and discuss the best ways that they can ask patients. We advise them to role play with each other so the conversation seems more natural and less scripted. We have found that once they can overcome the little “hump” and start asking, requesting actually easily becomes a part of their regular routine.

      The most important thing we encourage them to do is to have fun! Creating social relationships with patients is beneficial for the practice, the community, and ultimately provides a more enjoyable experience for the patients and your team members.

      Let me know if you have other questions about training your practice’s team!

    2. Thanks for your kind comment about the post, Shane. And by the way… I love the personal mantra on your website. Well said… “I believe that as we lose ourselves in the service of others, we discover our own lives and our own happiness.” When a business thinks this way, it shows. Best to you.

    1. Thanks, Norm, for your kind thoughts about our content. And yes, the percentages are something to think about—even if your mix isn’t exactly like that, thinking about it this way changes the posture and timing of everything your practice does with marketing. It takes vision and patience to think this way. It’s hard… And that’s why it works.

  3. I want to make sure I understand the 70% provide value–is this posting information about dental health-flyers, videos, ect? Can you explain to me more about providing value.

    1. Hi Lacie. The best way to think about what the 70% should consist of is to put yourself in the shoes of your audience. If you were the patient, what things would you consider valuable. There are two things that your practice recently posted on your Facebook page that I think fall into this category really well! On November 11th, you paid tribute to our Veterans. That brings a good feeling to every viewer. Before that, you had posted an link to an article about the perils of drinking too much Mountain Dew! Wow! Keep in mind that your patients view you as their trusted health partner! One of the things you can do to provide value to them is to distill down the enormous amount of health information out there (in particular those things related to oral health) and pass along the gems to them—the things you feel like are most important. Here’s a link about better doing that: http://mysocialpractice.com/2014/09/content-curation-dental-marketing/ So, express thanks, educate, inform, promote sound health thinking, and be relevant. Along the way, you’re building your brand too. Let me know how your next posts go! Thanks for the question.

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