Facebook … Twitter … Blogs … YouTube … Google+ … Pinterest … It seems as though there is a new social media channel popping up every day. If you are starting to look at using social media within your dental practice, it can be overwhelming just trying to figure out where to start. Even for those of us who have been actively participating in the social space for quite some time, it can be a lot to wrap your head around at times.
The one thing you need to remember with social media is that it is meant to be social. It is built for interaction. Instead of jumping on three … four … five … or more social platforms, it simply makes more sense to get involved where the conversations are.
But where are the conversations happening? That will be different for every office. However, you have the answer to that question walking through your door every day … your patients. Use the original social media platform, face-to-face conversation, and ask them where they spend their time online. Ask them if they use Facebook, Twitter, Pinterest, etc. You’d be surprised how many will openly share this information. They may even give you ideas for content or campaigns they’d like to see from you.
So instead of getting overwhelmed in the social media space, talk to your patients. Find out where they socialize and join them.