Staying HIPAA compliant requires knowledge of HIPAA regulations and changes or updates to the Privacy Rule. Adrian Lefler of My Social Practice shares some of the common digital marketing strategies for dental practices and how they should be evaluated for HIPAA compliance.
Candy sweet swap: A fun Halloween dental marketing campaign
Running a Halloween candy sweet swap campaign is a simple and effective way to create social media content, connect with your patients and community, and establish yourself as an oral health leader. In this blog post from Adrian Lefler of My Social Practice, you’ll learn everything you need to run an effective candy swap campaign.
5 ways to celebrate National Brush Day
A campaign from the Dental Trade Alliance Foundation, National Brush Day is meant to “reinforce the importance of children’s oral health and promote good tooth-brushing habits recommended by dental experts.” Here are a few ways you can participate and help get the word out.
National Smile Month: 5 ways to get involved and engage your local community
The goal of National Smile Month is to promote the benefits of having good oral health and the value of a healthy smile. Here are five ways you can get involved and connect with members of your community.
Pediatric dentistry: The importance of the summertime dental checkup
Learn the benefits of a summertime dental visit for children, why summer is the best time for a checkup and how to best communicate the importance of the summertime checkup with patients.
4 ways to get involved on World Oral Health Day
Celebrated on March 20 each year, World Oral Health Day highlights the importance of oral health care and its relation to overall health. Here are a few ideas on how you can participate and make a positive impact in your community.
7 Ways to Increase Dental Office Productivity
Finding new ways to increase dental office productivity can improve the agility of your staff, boost the patient experience and help you bring in new patients. Improvement in any of these areas can help increase revenue in the process.
3 Ways to Create End-of-Year Excitement and Engage with Your Patient Community
Though holiday plans for many families will be different in light of the COVID-19 pandemic, there are still plenty of ways to show your patients they’re part of your practice’s family and create some excitement heading into the new year. We asked Cassie Brehmer, a marketing campaign specialist at Patterson Dental, for her top tips for marketing during the holidays, reactivating patients and getting a boost leading into the new year.
5 Ways to Enhance Your Website and Grow Your Patient Base
In an increasingly competitive, constantly shifting digital landscape, it isn’t enough to just build any website and call it a day. Steps must be taken to ensure that potential patients not only find your site but, once they do, are compelled to choose your practice over another.
Reopening Your Dental Practice: A COVID-19 Social Media Plan
Building out a robust social media strategy and consistently sharing relevant, informative and authentic content is a cornerstone of a larger marketing plan for most any business. As dentists start to reopen their practices after having been limited to only emergency care, it is important to revisit any current social media plans and adjust to the current realities and expectations of patients.