Looking at orthodontics through the eyes of his patients

Dr. Jeff Just of Just Orthodontics doesn’t believe he was predestined to be an orthodontist. Though his father and his grandfather were orthodontists before him, he says he came to the profession after seeing their passion for serving people in the community.

For more than 20 years, Dr. Just has worked hard to maintain and build upon his family’s legacy, using the patient experience as the impetus for many business decisions.

“I try to think, if I was a patient walking into this office what would I like to have done and done to me?” he says. “We always try to look at our practice from the patients’ perspective and ask, what would be best for them?”

Orthodontics also has changed since Dr. Just joined the field. It’s become much more technologically based as patients look for shorter treatment times and fewer appointments.

With an economics degree in addition to his dental and orthodontic training, Dr. Just takes calculated financial risks when it comes to implementing new tools and technologies in his practice. Some things have worked great, others were better in theory than in practice. But one that’s always taken care of him, his staff and his patients is his Dolphin Imaging & Management System.

“We are completely paperless. I can’t imagine what it’d be like to pull out the charts like we used to,” he says. “Everything is accessible. Even on my iPhone at home, I can look up a patient and see their treatment chart. It’s happened before where a patient calls on the weekend and I can pull up their chart and see where they are in their treatment and help them through whatever problem they’ve got.”

At the end of the day, it’s the individual patient care Dr. Just provides and the results he is able to help them achieve that matter. “This is our community and has been our whole lives,” he says. “We feel a real connection with our town and community. We feel fortunate for what we do with our jobs and feel it’s important to give back to the community.”

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