Dental industry news, trends and information from Patterson Dental.
There are moments when you know you need to do something to increase your productivity or to increase new patients, but the idea of investing in such efforts seems so overwhelming. I believe many of you have a marketing opportunity available to you that is […]
Every year companies save their marketing and advertising dollars to get their name in front of the largest group of people at one time—The Super Bowl. The hope is to generate business and recognition for their company. This event is known as the biggest time […]
A fresh start for the New Year – who doesn’t love a chance for a fresh start? Well now is your opportunity for you and your dental team. I’m not talking about a New Year’s resolution. Those are promises we make to ourselves and slip […]
Who would have ever thought that Ron Burgundy would become a bright and shining example of great marketing? Will Ferrell’s “Anchorman” character has created such a buzz marketing and promoting the Dodge Durango that not only are the spots popular – they are producing! That […]
When the leader of an organization begins to accept less than the best, the standard is lowered. Whether that acceptance of less than the best is for the performance of the leader him/herself or when the leader accepts less than the best from employees, the […]
Holiday season is upon us. Since it isn’t the best time of the year to launch brand new marketing efforts, it is a good time of the year to prepare for future marketing. Here are five things you can do to prepare for your marketing […]
Over the past several months, I have heard multiple practices make comments about their concerns that their social media posts were not professional enough. Some practices are so concerned that they won’t let a team member make a post without the doctor’s personal approval. The […]
As dental management advisors and coaches, we all too often hear from dentists “I don’t know what she’s doing up at the front desk” or “I don’t know what they do all day up there at the front.” I can understand the doctors’ frustrations at […]
Yes! Social media is a great marketing tool. It is A form of marketing, but it is not THE only form of marketing. I’m a big fan of the role social media can play in your overall marketing strategy. But since the perception is that […]
Everywhere you look, someone has a mobile device in their hand. In a restaurant, at a store, walking down the street, while brushing their teeth, or even having a crown placed… people are perusing the internet on the phone. A study by Pew Research Institute […]
Lately I have seen many questions on message boards about how to measure marketing. Why is it difficult to measure? Why won’t anybody give straight answers as to expected results? What will my ROI be on X marketing investment? The answer is that there are […]
Quick! If you have an extracted tooth, area landmark, or something that is a representation of your hobby – then stop! Turn off your phone. Remove all distractions. Shut off your Facebook page. Pay attention because this blog was written just for you. Your logo, […]
One thing we hear in practices on a consistent basis is that the team and/or the doctor do not like the pictures taken of them. Here are some tips to help ensure that your photo shoot goes well and renders you the results you desire. […]
Have you made a New Year’s resolution for your marketing? Here’s one. If you do one thing this year with your marketing, you should resolve to make it consistent. People need to see, hear, feel or experience your message 5 to7 times before they will […]
When it comes to social media, there are multiple opportunities to make the most of your Facebook page. And with that comes many concerns that dental practice owners have. Here are eight pitfalls to avoid with social media. Leaving Facebook up to one person. Yes, it […]