Dental industry news, trends and information from Patterson Dental.
Building out a robust social media strategy and consistently sharing relevant, informative and authentic content is a cornerstone of a larger marketing plan for most any business. As dentists start to reopen their practices after having been limited to only emergency care, it is important to revisit any current social media plans and adjust to the current realities and expectations of patients.
Who’s your social media champion? This is the person in your practice who manages your social media. Even if you’ve chosen to work with an outside social media partner, it’s imperative that you have at least one internal team member to help co-manage these efforts. […]
Social media is much like any social situation that you may encounter. It just so happens that this one happens to be online. If you think in terms of what makes your patients like you, trust you, and want to talk about you, then you […]
We see this time and time again … Of all the various things that can increase engagement on your practice’s Facebook page, featuring team members is usually one of the clear winners. In connection with the release of the new Superman movie, as part of […]
Once practices make the decision to get on board with social media, they generally do so with gusto. However, whether they stay motivated may or may not happen … What are the reasons some practices’ social marketing programs stall? Here are a few common challenges: […]
After spending a good amount of time considering a large number of prominent dentists and industry professionals who’ve proven to be effective in all things social media, we’ve narrowed our list down to ten. By no means was this an easy task, as we consistently […]
There’s a common reason many dental practices don’t see benefits from their tweets. Some people have the impression that social media is only about technology. The tendency then is to think automation or streamlined marketing. However, Twitter, like all social media, is really all about […]
Social media has far outgrown its infancy, and is presently emerging from adolescence into full maturity. Many businesses worldwide, including the majority of Fortune 1000 companies, are utilizing social media on a daily basis and view it as an important facet of their marketing mix […]