The “New” Facebook: A Two-Part Effectiveness Strategy

As most of you know by now, Facebook has undergone (and continues to undergo) a huge transformation in the way it handles business pages. Facebook has moved aggressively to a “pay-to-play” model. They’re tight lipped with their stats, but estimates are that they’re currently only pushing your […]

Position Team Members as Experts in Your Social Media Marketing

Is your dental practice effectively using simple video clips in your dental social media marketing efforts? If not, here’s some great inspiration… Drs. Hammond and Ellis, and their team, are doing several things right here in their video strategy development. First, they’re reaching out with […]