This week the American Dental Association released their new book, The Practical Guide to Internet Marketing. I was flattered that they asked me to author one of its chapters. The publication’s purpose is to familiarize dental professionals with the many facets of Internet marketing.

Partial Table of Contents

Topics include blogging, SEO, reputation management, marketing with Facebook, the legal considerations of digital marketing, etc.:

  • Naomi Cooper: Building a Solid Foundation for Your Dental Practice Marketing
  • Jack Hadley: Posting Effective Content That Engages, Provides Value, and Shares Practice Culture
  • Edward J. Zuckerberg, DDS, FAGD: Creating Stronger Patient Relationships Through Facebook
  • Colleen Greene, DMD, MPH: Blogging for Dental Professionals
  • Shauna Duty: Reputation Management for Dentists
  • Xaña Winans: Making the Transition from Paper to Digital Marketing
  • and more!

Online marketing can feel overwhelming, especially with all the clinical duties and business obligations of running a dental practice. The ADA’s new book provides an overview of various digital marketing vehicles. Even if you don’t do the marketing yourself, this book’s purpose is to help you understand basic concepts and what they entail.

A Practical Guide Designed to Help Users

  • Understand the use of SEO, keywords and algorithms in digital marketing
  • Decide which social media platforms are best for their plan
  • Distinguish between Facebook, YouTube, Yelp, Instagram, Tumblr, Google+ and other social networking/review sites
  • Solicit online reviews and respond appropriately to negative ones
  • Select engaging content to educate and entertain
  • Raise practice and professional profile through blogging
  • Delegate social media responsibilities

Learn More About the Book

Are you looking for better ways to increase your practice visibility online? From developing a digital marketing plan to deciphering social media sites to increasing your search engine ranking, The Practical Guide to Internet Marketing explains the basics and how you can apply them to your practice.

The Practical Guide to Internet Marketing

Click for more info

After spending some time with the book, let me know what you think in the comments section below – or, start a discussion about one of its topics. Good luck with your online marketing efforts!

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