The Root of It
Calling all dental professionals – we need YOUR help to get to the root of it. We want to feature your expertise, right here, on Off the Cusp. The best...
A Good Year for Technology
As the technology leader in dentistry, we pride ourselves in not only bringing technology to dental practices everywhere, but also offering the best support in the industry. As the year...
Eight Pitfalls to Avoid with Social Media
When it comes to social media, there are multiple opportunities to make the most of your Facebook page. And with that comes many concerns that dental practice owners have. Here...
Happy Anniversary, CAN-SPAM Act
Eight years and three days ago today, the federal CAN-SPAM Act was signed into law. The Act delegated enforcement of a single set of federal standards governing unsolicited email communication...
Rewarding Your Dental Patients
Word of mouth marketing is not a new concept. It is just evolving and growing exponentially. What your dental patients say about your office is no longer confined to moments...
+1 Your Dental Practice
Ford has one. Pepsi has one. We have one. Even Angry Birds has one. Want in on the secret? You can have one for your dental office, too. Yesterday, Google+...
Top Key to Facebook Marketing Success
Is your practice Facebook Page flailing? If so, chances are you may not have a Facebook champion in place. Social marketing is all about people, growing relationships, and interaction. Without...
Is Social Media Scaring Away Your Patients?
Trick-or-treat, see my teeth, give me something good to read. While social media does have great potential to help you grow your dental practice, it could also make your patients...
Do You Use RSS?
In addition to the blog you’re reading right now, the new pattersondental.com supports a simple online communication standard called RSS that you can use to review convenient Patterson news updates....
What Happens in Vegas …
What happens in Vegas, no longer stays in Vegas. It lives on through various social media channels long after you’ve left and has the ability to reach all around the...
Dental Practice Marketing 101
Facebook and Twitter and Google+ … oh my! Last week, social media made headlines as Google+ opened up to the public and Facebook unveiled a slew of changes. While new...
World of Mouth
“World of Mouth” means something drastically different in the dental world than it does to the rest of the world. It is no longer only about what dental professionals see...
#AADOM2011
A few months ago, I started as the Social Media Manager for Patterson Dental. While I’ve been in the business world for a number of years, I’m very new to...
A New AADOM and Patterson Dental Partnership
Integrating social media into your dental practice can be overwhelming, scary, and yet still very exciting, but where do you start? The Internet and bookstores are full of all kinds...