Skip to content
Off the Cusp

Off the Cusp

Dental industry news, trends and information from Patterson Dental.

Menu
  • Home
  • Categories
    • Business of Dentistry
      • Dental Practice Marketing
      • Practice Finance
      • Practice Growth
    • Dental Industry News
      • Industry Events
    • Dental Practice Management
      • Human Resources
    • Dental Practice Safety
      • Infection Control
    • Future of Dentistry
      • Dental Equipment
      • Dental Technology
      • CAD/CAM
  • About
    • Off The Cusp Privacy Policy
    • Off The Cusp Terms of Use
  • pattersondental.com
  • Home
  • Business of Dentistry
  • Practice Growth
  • Facebook for Dentists Engagement Idea #174 – Community Questions
Dental Practice Marketing Practice Growth Social Media

Facebook for Dentists Engagement Idea #174 – Community Questions

Jack HadleyJack Hadley Jack HadleyMay 13, 2013
My Social Practice

Share

Facebook
Twitter
Pinterest
LinkedIn
Email
Read Time:1 Minute, 14 Second

Always on the lookout for fresh Facebook post ideas that elicit great engagement from your patients and prospective patients? Here’s an idea that seems to work every time.

Think about something in your community that people will have varying opinions about. It’s probably best (as it always is) to avoid highly controversial topics.

Then, ask the question!

Here’s a great example of a Daily Kickstart Idea & Graphic that we recently sent to our clients for them to post on their wall:

The number one objective for a dental practice’s Facebook page is to increase patient engagement. Period. End of discussion. Why? Because Facebook uses an algorithm called EdgeRank. EdgeRank considers every piece of content an “object,” and every interaction with that object has an “edge.”

Facebook’s goal is to deliver relevant content to each unique viewer based on what EdgeRank believes is most important to that viewer. How does EdgeRank know? It guesses, based on that person’s interaction with objects.

The more your patients and prospective patients engage with your posts (comment on, Like, and share), the more often they’ll start seeing more of your content.

Moving patients toward greater retention, increased referrals and higher AVP dollars spent in the practice first requires that you nurture the platform where these messages are communicated. Engaging posts help you earn the trust and the right to market to this audience.

What do you think? Can you add another idea to this conversation?

Jack HadleyJack Hadley

About Post Author

Jack Hadley

Jack Hadley is a founding partner at <a href="http://mysocialpractice.com">My Social Practice.</a> He has developed the curriculum for, and teaches, an MBA Social Media Marketing course at BYU’s Marriott School of Management in Provo, Utah. Jack is also the founder of the Utah Valley Social Media Club. An award-winning copywriter and former ad agency creative director, Jack has a rich background in all aspects of the creative process.
http://www.mysocialpractice.com
Total
0
Shares
Share 0
Tweet 0
Pin it 0
Share 0
Tagged Dental Practice Marketing, Facebook, My Social Practice, practice growth, Social Media

Post navigation

Previous

Previous post:

New Research on Disposable Bib Clips and Infection Control

Next

Next post:

Protecting Patient Data: Do you have a plan?

Subscribe

* indicates required

Recent posts

  • Innovation In Dental 3D Printing: A Welcome Advancement
  • Plumbed Versus Portable Nitrous Oxide/Oxygen Sedation: Which Is Best?
  • OnTarget Highlight: Preventing and Treating Peri-Implantitis
  • 3 ways to build stronger relationships with your patients
  • 7 tried-and-true tactics to curb revenue-crippling no-shows

Search Off the Cusp

Close
Menu
  • Home
  • Categories
    • Business of Dentistry
      • Dental Practice Marketing
      • Practice Finance
      • Practice Growth
    • Dental Industry News
      • Industry Events
    • Dental Practice Management
      • Human Resources
    • Dental Practice Safety
      • Infection Control
    • Future of Dentistry
      • Dental Equipment
      • Dental Technology
      • CAD/CAM
  • About
    • Off The Cusp Privacy Policy
    • Off The Cusp Terms of Use
  • pattersondental.com

Related Post

How to reduce cancellations and increase case acceptance with patient engagement

October 24, 2022October 24, 2022

Online dental marketing: Staying HIPAA compliant in 2023

October 17, 2022October 17, 2022

Candy sweet swap: A fun Halloween dental marketing campaign

October 12, 2022October 12, 2022

Go with the flow: Adding an associate dentist for practice growth

September 19, 2022September 19, 2022

Success story: In pursuit of ideal esthetics and excellent dental health

September 12, 2022September 12, 2022

Dental SEO quiz: What does GMB have in common with GBP?

August 15, 2022August 15, 2022
Copyright Patterson Dental. All rights reserved.
 

Loading Comments...
 

You must be logged in to post a comment.