Dental industry news, trends and information from Patterson Dental.
Have you been looking for a fresh approach to marketing whitening in your practice? My friend and prominent dental practice consultant, Gary Takacs, often refers to teeth whitening as a “gateway service” that leads to more interest in other restorative and cosmetic dental services your […]
Are you pinning yet? Hope so. Pinterest can be a useful tool in your dental marketing toolbox. If not, here’s an important concept to remember: Your first question should NEVER be, “How can we use Pinterest to sell dentistry?” Rather, it should be, “How can […]
Should your practice be on Pinterest? What about LinkedIn? Does Instagram really matter? The answer is different for every practice. Many practices don’t want to spend time considering questions like, “What are your goals?” or “What are your resources?”, which will lead them to answers […]
What is the experience your practice provides your patients every time they step foot in your office? If you are like most of the dental practices Patterson partners with, you probably are in the process of updating the technology you have to offer more or […]
It’s that time of year when people across the country are stocking up on candy for trick-or-treaters and planning for Halloween parties and festivities. Tonight or sometime this weekend, many will gather with friends and family to show off their pumpkin carving skills (or lack […]
This short post makes one assumption up front – that you at least know a little bit about Pinterest and may be using it personally. If not, you can get up to speed by watching this 90-second video. Now that you have a little foundation, […]
As many of you are aware, we are very active in the social media space and truly enjoy the interaction and conversations that take place there with dental professionals, vendors, partners, prospective customers and the like. Our primary purpose for engaging on various social media […]