Dental industry news, trends and information from Patterson Dental.
Let’s face it – the internet has changed the way we do business. According to the Pew Research Center, 9 in 10 American adults (including potential new patients!) use the internet to shop online, scan Facebook, or perform research. Even more startling? About 90% of […]
On September 24, David Mihm published the 2015 Local Search Ranking Factors, which is a collaborative project across the SEO industry to evaluate which factors are the most important for local SEO. The timing is perfect because Google My Business (GMB) has been proven in […]
In the past I’ve emphasized the importance of making your dental practice web pages focused on your business goals. It sounds obvious, but the truth is that many practice websites I see are more like digital billboards rather than a conduit for generating leads and […]
Over the past few months I’ve discussed some strategies and tactics for dental practice SEO. In some cases I bet some of you are thinking “I need help with my website and SEO (search engine optimization) and do not know where to begin.” If you […]
After talking about local search for dental practices last month, I’m following up this month by outlining four things that are critical to getting your on-page SEO strategy moving in the right direction. 1) Content Management To be competitive in search you will need to […]
Like hairstyles, fashion, cars and computers, websites follow certain trends in style and function. This is why websites typically are replaced or upgraded every 3-5 years. Here are 6 trends to watch for in websites in 2014. 1. Mobility Patients and potential patients are searching more […]
Want to be the king of search in your market? Getting there is much easier than you think. It revolves entirely around two simple concepts: 1) create good content, and 2) understand how people search. Each and every time you pen a phrase that will […]
We have another exciting update to CAESY Cloud – including a much requested new feature! Along with updated navigation and search features, you can now email presentations directly from CAESY Cloud to your patients. By simply clicking on the Link icon (seen below)you can select the […]