Dental industry news, trends and information from Patterson Dental.
Let’s face it – the internet has changed the way we do business. According to the Pew Research Center, 9 in 10 American adults (including potential new patients!) use the internet to shop online, scan Facebook, or perform research. Even more startling? About 90% of […]
The beginning of a new school year can get crazy, as your lazy summer mornings turn into mad dashes to the bus stop. In the hustle and bustle of back to school days, healthy mouth habits can fall by the wayside. It’s easy to forget […]
So much to do…so little time! Dentsply Sirona World 2017 offers some pretty cool options for networking, learning and all-around fun. Interested in an educational session that focuses on a specialized service like implantology? Check. How about hanging out with a celebrity? Check again. Want […]
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel!” –Maya Angelou How are you making your young patients feel when they walk through your doors? Imagine being that timid […]
What do baseball, bonfires, and beach parties have in common? They’re fun-filled, favorite summertime activities. And with the Summer Solstice today, that means it’s the official start of this sunniest of seasons. Unlike the kiddos who are free from homework and responsibility for the next […]
Life is full of special events that we will remember forever. Whether it’s walking down the aisle on a wedding day, hugging an out-of-state relative at a family reunion, or shaking the dean’s hand at a graduation ceremony, these big moments become treasured and timeless […]
How many times each day do you remind your patients to brush and floss their teeth? We may be going out on a limb here, but we’re guessing you say it ALL of the time to ALL of your patients. How about putting a fresh spin […]
Have you ever been in a conversation and felt that you weren’t being heard? What a frustrating feeling! Now, imagine how a patient would feel if they experienced this during an appointment. If a patient expresses her oral health concerns but doesn’t feel you care […]
Does your practice offer multiple whitening solutions? If so, how successful are you at encouraging your patients to use them? According to the American Dental Association, in the past 20 years, teeth whitening has become one of the most popular esthetic dental treatments. Whiter teeth […]
Does your practice struggle to attract, recruit, and keep top Millennial talent? With the Millennial generation expected to make up 50 percent of the global workforce by 2020, that means adapting to this new generation isn’t really an option – it’s vital to the success […]
The single most important thing you can do for your practice is to hire the right people. A good hire will not only bring positivity and cohesiveness to your practice, it can directly affect your success in patient retention, production, referrals, collections, and team happiness. […]
There’s no time like “The Oscars” to catch a little inspiration from the Hollywood elite. When stepping out on the red carpet, celebrities bump up the glamour which includes boasting bright and beautiful smiles. And those perfect teeth? They could be the work of a […]
Your patients want to look and feel their best – which includes sporting beautiful pearly whites. That’s why offering teeth whitening services at your practice is a no-brainer since every patient is a good candidate for some form of whitening. But how do you break […]
Has the mood in your dental office felt a bit dreary lately? Or, maybe your coworkers seem a little more disengaged than usual? We spend a third of our lives at work, so why not spice things up? Packing fun into your workplace can help […]
Maybe you’re new to the dental field and looking for an opportunity to leverage your skills and launch a promising career. Or, perhaps you’ve worked in the dental field for several years and you’re ready for a new challenge. Whatever reason has you searching the […]
Cheers to a successful 2016! You welcomed numerous new patients to your practice, performed countless restorations, and feel great about the beautiful smiles you’ve created. There’s no arguing that dentistry is an admirable profession that changes peoples’ lives for the better. But, as you (and […]
![Mind Your [Chairside] Manners](https://www.offthecusp.com/wp-content/uploads/2016/11/Mind-Your-Chairside-Manners.jpg)
Savvy business owners know that it costs a whole lot more to acquire a new customer than it does to keep an existing one. That’s why patient retention is one of the most important metrics for a dental office. Focusing on improving your patients’ satisfaction […]
In the dental world, it’s the little things that keep your patients coming back cleaning after cleaning. Think of it like coming back home after college. Your mom makes your favorite foods, does your laundry, helps you with your finances, and gives you the best […]
Are you looking to grow your dental practice without spending a fortune? According to research by acclaimed marketing and sales platform Hubspot, 92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating that their efforts increased traffic […]
Are you still toying with the idea of attending this year’s SIROWORLD Conference? It could very well be the best and most energizing thing you do for your career all year. Interested in current dental industry trends? Check out one of 140+ general sessions. Maybe […]
Congratulations! You’ve chosen a fulfilling profession that has a direct, positive affect on people’s health, happiness, and overall well-being. Now you’re ready to begin a new chapter in your professional journey – starting your very own dental practice. Before you open your doors and welcome […]
Dental offices are well known for their unique sounds – the buzz of a toothbrush, the screech of a drill, the vacuum of a suction pump…faced with a chorus of dental instruments, it’s not a huge surprise that patients may be intimidated when they enter […]