The Root of It: 2013 Edition

At the beginning of this year, we kicked off a blog series called The Root of It. This series allows you (and all of your great insights) to be featured here on Off the Cusp. We will be kicking off this series again very shortly.

Our goal for The Root of It is to share a variety of different opinions and experiences from across the dental industry. Essentially, we get to the root of what is happening now in dentistry. It also allows us to show how amazing our followers are, as well as give them a little SEO “link juice” for helping us out. The best part is, your entire office can participate. We need dentists, hygienists, dental assistants, office managers, or anyone else in your office to participate.

If your office would like to be featured in Off the Cusp, simply send us an email at along with the names and titles of the individuals from your office who want to help us out. We look forward to hearing what you have to say and getting to The Root of It together.

5 thoughts on “The Root of It: 2013 Edition

  1. Hi Kristen, I guess I’m not sure what it is you are looking for. I write articles for Dental Economics, Dental Assisting Digest and the ADAA 24/7. Could you possibly send me a link to other “Off the Cusp” articles so I can see what you like? I know I’ve read them but none of them come to mind at the moment. Thank you Kristen.

    Tija Hunter, CDA, EFDA

      1. Tija,

        Thank you for your interest in helping us out. We did a few articles last year for The Root of It. Here is one honoring Dental Assistants . . .

        And another on Social Media. . .

        If you’d like to participate, please send us an email. We look forward to hearing what you have to say!


  2. What about non dentist professionals?

    We manage Google ads for quite a few dental practices. And I have loads to share. While we start out managing their online marketing, we often get into the business side of things too because we see it as an extension of us being able to help our clients grow.

    1. Pashmina,

      This particular series will be featuring questions best answered by dental professionals. However, we are always on the look out for great content for Off the Cusp. If you are interested in contributing, please email your information to me at

      I look forward to hearing from you soon!


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