I’ve listed Google My Business optimization as one of the top 5 SEO strategies to deploy for your dental practice online presence. It’s time to talk about “Google My Business (GMB)” in more detail. The reason is that optimizing your …
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Tag Archives: SEO
Paid search advertising can be confusing for those of us who are not digital marketers. In fact, even for those of us who are experienced with paid search, keeping up with Google AdWords and other ad platforms is tough. For …
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Yelp is a touchy topic to tackle. Emotions and opinions about Yelp’s platform are all over the map. I’d like to cover one little sliver … how Yelp can help your practice. Yelp’s Prominence Have you noticed lately the prominent …
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In the past I’ve emphasized the importance of making your dental practice web pages focused on your business goals. It sounds obvious, but the truth is that many practice websites I see are more like digital billboards rather than a …
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Over the past few months I’ve discussed some strategies and tactics for dental practice SEO. In some cases I bet some of you are thinking “I need help with my website and SEO (search engine optimization) and do not know …
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After talking about local search for dental practices last month, I’m following up this month by outlining four things that are critical to getting your on-page SEO strategy moving in the right direction. 1) Content Management To be competitive in …
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Last month I outlined some basics to consider for dental practice SEO. To continue this conversation I want to discuss certain topics in more detail. This month I’m discussing local SEO, as I believe it is the single most important …
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What is SEO and how does it relate to dental practices? SEO, or search engine optimization, refers to the process of making your website Google friendly (or Bing friendly or optimized for any other search engine). You can spend a …
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If you’re a regular Off The Cusp reader with an eye toward practice growth, you’re no doubt using a mix of referral marketing, well-crafted SEO, and easy-to-share newsletters to bring in new patients. You’re also probably considering (or, already using), …
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Want to be the king of search in your market? Getting there is much easier than you think. It revolves entirely around two simple concepts: 1) create good content, and 2) understand how people search. Each and every time you …
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At the beginning of this year, we kicked off a blog series called The Root of It. This series allows you (and all of your great insights) to be featured here on Off the Cusp. We will be kicking off …
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Are you on board with Google Plus Business Pages yet? If not, grab your stake … Perhaps you are thinking “Not another social platform to manage! My team barely has time to keep up with Facebook.” Or you may be …
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