In an increasingly competitive, constantly shifting digital landscape, it isn’t enough to just build any website and call it a day. Steps must be taken to ensure that potential patients not only find your site but, once they do, are compelled to choose your practice over another.
Google My Business for Dental Practices: Part 1
I’ve listed Google My Business optimization as one of the top 5 SEO strategies to deploy for your dental practice online presence. It’s time to talk about “Google My Business...
4 Paid Search Tips for Dental Practices
Paid search advertising can be confusing for those of us who are not digital marketers. In fact, even for those of us who are experienced with paid search, keeping up...
Yelp and Your Dental Practice
Yelp is a touchy topic to tackle. Emotions and opinions about Yelp’s platform are all over the map. I’d like to cover one little sliver … how Yelp can help...
Advanced SEO for Dental Practices: Convert Your Web Traffic into Revenue
In the past I’ve emphasized the importance of making your dental practice web pages focused on your business goals. It sounds obvious, but the truth is that many practice websites...
Finding the Right SEO Help for Your Website
Over the past few months I’ve discussed some strategies and tactics for dental practice SEO. In some cases I bet some of you are thinking “I need help with my...
4 Components of a Successful SEO Strategy
After talking about local search for dental practices last month, I’m following up this month by outlining four things that are critical to getting your on-page SEO strategy moving in...
4 Local SEO Tips For Your Dental Practice
Last month I outlined some basics to consider for dental practice SEO. To continue this conversation I want to discuss certain topics in more detail. This month I’m discussing local...
5 Things to Boost SEO for Dental Practices
What is SEO and how does it relate to dental practices? SEO, or search engine optimization, refers to the process of making your website Google friendly (or Bing friendly or...
Should You Be Using Google AdWords?
If you’re a regular Off The Cusp reader with an eye toward practice growth, you’re no doubt using a mix of referral marketing, well-crafted SEO, and easy-to-share newsletters to bring...
Two Tips to Boost Your Search Ranking
Want to be the king of search in your market? Getting there is much easier than you think. It revolves entirely around two simple concepts: 1) create good content, and...
The Root of It: 2013 Edition
At the beginning of this year, we kicked off a blog series called The Root of It. This series allows you (and all of your great insights) to be featured...
Google Plus – Ghost Town or Boom Town for Your Practice
Are you on board with Google Plus Business Pages yet? If not, grab your stake ... Perhaps you are thinking “Not another social platform to manage! My team barely has...