Though holiday plans for many families will be different in light of the COVID-19 pandemic, there are still plenty of ways to show your patients they’re part of your practice’s family and create some excitement heading into the new year. We asked Cassie Brehmer, a marketing campaign specialist at Patterson Dental, for her top tips for marketing during the holidays, reactivating patients and getting a boost leading into the new year.
When COVID-19 limited dental care in the midwestern state to emergencies only, Megan Beuckens, DDS, knew she had to find new ways to extend her skills beyond the reach of her operatory.
As dental offices re-open and face the challenges created by COVID-19, how can a practice maintain the patient experience that patients have come to expect yet create reduced contact points within the practice? Ann-Marie DePalma, RDH, shares several ways to create a touchless patient experience.
Amid the coronavirus pandemic, many dentists have turned to teledentistry to stay connected with patients while practicing social distancing; providing consultation, evaluation and next step actions. But as with any new technology, teledentistry brings about new questions. Healthcare risk management and compliance expert, Linda Harvey, RDH, shares her expertise in assuring the teledentistry technology you choose for your practice is compliant with HIPAA rules and keeps the privacy and security of your patients intact.
Patients who are engaged with their providers value dentistry more and are more willing to commit to case acceptance. With engagement and education, patients begin to see the importance of oral health. Here are a few tools for improving patient engagement.
We monitor, analyze and obsess over dental marketing posts all day long. The goal? To determine what content is most effective in helping practices thrive. We learn a lot – and we’re passionate about sharing what we learn with the dental industry, and implementing what […]
Social media is much like any social situation that you may encounter. It just so happens that this one happens to be online. If you think in terms of what makes your patients like you, trust you, and want to talk about you, then you […]