Dental industry news, trends and information from Patterson Dental.
Building out a robust social media strategy and consistently sharing relevant, informative and authentic content is a cornerstone of a larger marketing plan for most any business. As dentists start to reopen their practices after having been limited to only emergency care, it is important to revisit any current social media plans and adjust to the current realities and expectations of patients.
What is your mother’s maiden name? What is the name of your favorite pet? In what city were you born? What is your favorite sports team? You have likely been asked these questions before – and you willingly answer them without giving a thought to […]
Have your patients posted reviews about your practice? A recent American Express Global Customer Service Barometer survey found that customers are telling more people about their service experiences – both good and bad. On average, people tell 15 others about their good experiences (up from 9 […]
If you’re like most dental practices (or any business) using Facebook, you’re likely always looking for fresh ideas to better engage with your fans. Here’s one that’s super simple, yet nearly always gets some great responses. Change your cover photo once in a while! Yesterday, […]
Are you standing on the sidelines questioning if Facebook is right for your practice? There are a few unfortunate myths that prevent many dentists from moving forward with Facebook marketing. In speaking to dental professionals about social media, I continue to hear the same concerns […]
New to Twitter? Does the thought of adding Twitter to your practice’s social media marketing toolbox scare you? Don’t worry! It’s not as overwhelming as you may think – as long as you understand Twitter’s objectives in dental marketing, and take it in baby steps. […]
Your Facebook page success is largely a reflection of how much you talk about it. It’s important to note that Facebook is not a “build it and they will come” marketing tactic. Social media marketing is more like a garden – once you set up […]
Our Eaglesoft Practicing with the Masters webinar series has been around for awhile now and we have heard rave reviews! Through these webinars, we bring industry leaders to you, allowing you to gain insight, enhance your practice and earn AGD credits, all without leaving your […]
Are you a Facebook newbie or a seasoned Facebook marketer? Regardless, it seems everyone today wants to learn the fastest way to get more likes and grow their community. There are many methods to market your practice on Facebook—some can provide immediate results for you, […]
After Halloween, have you ever held a candy buy-back event for trick-or-treaters in your community? It’s a great way to: strengthen patient relationships promote better health garner publicity create a story that spreads, and give prospective new patients an opportunity to visit your practice and […]
What does your Facebook cover photo say about you? One of the biggest visual additions of the 2012 Timeline redesign was that of the cover photo. The cover photo is the landscape at the top of your Facebook Business Page. It is the first and […]
There’s a common reason many dental practices don’t see benefits from their tweets. Some people have the impression that social media is only about technology. The tendency then is to think automation or streamlined marketing. However, Twitter, like all social media, is really all about […]
The Electronic Media Branch at the Centers for Disease Control and Prevention (CDC) has developed a helpful guide to social media writing. This is a resource that is full of valuable information, but is also very user-friendly. If you are just beginning to utilize social […]
When was the last time you searched your name or practice name on Facebook? If it’s been a while, you may want to do so today. I’m beginning to see several unfortunate situations where practices have a multitude of Business Pages, Community Pages or Places […]
What is the personality of your Facebook page? Is it friendly, fun, positive, cheerful, inspiring, serious, gross, depressing or boring? Whether you set an intention for what you want your page to deliver – or not – at some point it will say a lot […]
Annually during the first weekend of May, the Texas Dental Association holds its statewide conference in San Antonio. With Cinco de Mayo festivities in the air, many dental offices make the journey for continuing education as well as taking in the Riverwalk and other local […]
Trick-or-treat, see my teeth, give me something good to read. While social media does have great potential to help you grow your dental practice, it could also make your patients want to run away screaming. Here are a few tricks, from Likeable Media, you should […]
Integrating social media into your dental practice can be overwhelming, scary, and yet still very exciting, but where do you start? The Internet and bookstores are full of all kinds of tips and tricks for big business, small business and entrepreneurs, but then you still […]