Eight Pitfalls to Avoid with Social Media
When it comes to social media, there are multiple opportunities to make the most of your Facebook page. And with that comes many concerns that dental practice owners have. Here...
Site Search
We all know that being able to find your website on Google and other search engines is vital for driving traffic to your dental office’s website. However, what do your...
Reporting and My Account
Technology is constantly evolving, making things faster and easier. Many of the technologies we use every day didn’t even exist or were at best in their infancy just 10 years...
Rewarding Your Dental Patients
Word of mouth marketing is not a new concept. It is just evolving and growing exponentially. What your dental patients say about your office is no longer confined to moments...
What’s on Your Shopping List?
As the holidays approach, many of us have our wish lists as well as long shopping lists of gifts to buy for others. If you are at all like me,...
Pay by Credit Card
The online world continues to evolve at extraordinary rates. In fact, according to GO-globe.com, over 70 new domain names are registered every minute. Trying to keep up is enough to...
+1 Your Dental Practice
Ford has one. Pepsi has one. We have one. Even Angry Birds has one. Want in on the secret? You can have one for your dental office, too. Yesterday, Google+...
Top Key to Facebook Marketing Success
Is your practice Facebook Page flailing? If so, chances are you may not have a Facebook champion in place. Social marketing is all about people, growing relationships, and interaction. Without...
Is Social Media Scaring Away Your Patients?
Trick-or-treat, see my teeth, give me something good to read. While social media does have great potential to help you grow your dental practice, it could also make your patients...
To Refer or Not to Refer – Don’t Let That Be the Question!
When I talk with dental practices about patient referral programs, one of the first questions I ask is, “Have you given your patients the tools they need to refer a...
Developing Your Brand Identity Shouldn’t Be Scary
I love this time of year. My family really gets into the decorations and costumes that go along with Halloween. All these outward expressions help to identify with and enhance...
What Happens in Vegas …
What happens in Vegas, no longer stays in Vegas. It lives on through various social media channels long after you’ve left and has the ability to reach all around the...
Can Google find your dental practice?
You may have optimized the website for your dental office to make it easy for your patients to use, but have you optimized your site to help the search engines...
Dental Practice Marketing 101
Facebook and Twitter and Google+ … oh my! Last week, social media made headlines as Google+ opened up to the public and Facebook unveiled a slew of changes. While new...
World of Mouth
“World of Mouth” means something drastically different in the dental world than it does to the rest of the world. It is no longer only about what dental professionals see...