As a partner at Gentling Dental Care in Rochester, Minn., Ryan Henrichsen, DDS, MAGD, found himself building many mandibular advancement devices, treating TMJ issues and focusing more on the airway component of these conditions. Henrichsen eventually opened Respira – Airway, Snoring, & TMJ in January 2021.
As he watched his patient base grow and identified what needs the community had, Steven Freeman, DDS, owner of Elite Smiles in St. Augustine, Fla., began investing in 3D technology, including CAD/CAM, a CBCT and a digital intraoral scanner based on the advice of his Patterson Dental team.
Steven Freeman, DDS, is the owner of Elite Smiles, a full-service dental office located in St. Augustine, Fla., that provides pediatric dentistry, orthodontics for all ages, Invisalign, implants, general dentistry, sleep apnea treatment and more. With nearly all dental specialties covered, patients rarely get referred to another dental office. But Freeman did not always have the space for all-inclusive dental services.
After holding down the roles of lead singer, songwriter and guitarist in two rock bands, Jeffrey S. Butts, DDS, is now the owner of a thriving dental office in Atlanta. So, how did Butts go from a touring rock star to owning his own practice?
When Melissa Brown, DDS, founded Murray Hill Family Dental, she worked hard to prepare for many different business situations. But needing to close and reopen her practices due to a global pandemic isn’t one she could have imagined. Along with her husband, Troy Walton, director of business operations, they have built a loyal customer following and are an active and important part of their community.
Some companies have been able to not only accelerate growth but also increase profitability while facing economic headwinds. As dental offices begin to reopen and rebound from the COVID-19 crisis, practice owners should focus on three key dimensions to navigate the economic downturn and come out the other side stronger.
Whether you’re handling emergencies only, entirely shut down, or taking initial steps to reopen, you’re no doubt focused on the near-term future of your practice. Kathy Brodal, a Patterson Dental business educator, offers eight ways to plan, prepare and pull off a strategy for propelling your business forward effectively.