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  • Google Plus – Ghost Town or Boom Town for Your Practice
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Google Plus – Ghost Town or Boom Town for Your Practice

Rita ZamoraRita Zamora Rita ZamoraSeptember 10, 2012July 23, 2013

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Are you on board with Google Plus Business Pages yet? If not, grab your stake … Perhaps you are thinking “Not another social platform to manage! My team barely has time to keep up with Facebook.” Or you may be thinking, “Why set up shop there? I heard it’s a ghost town.” Remember that Google is still the king of search …

If search and being found on Google matters to you, then Google Plus Business Pages should matter to you.

So where do you begin with Google Plus Business Pages?

  1. Set up your Google Plus Page.
  2. Populate your practice information and upload photos.
  3. Plan to check in occasionally, add people and businesses to your circles and continue to update your status.

Most importantly, keep yourself informed about changes and updates that Google implements. In the coming months we should know more about how Plus Pages will play a part in Google’s grand search plan. If you have ever invested money for search engine optimization, joining Google Plus Pages is a no brainer, and could potentially return similar benefits—getting found on Google.

You may have noticed that Google recently changed your Google Place to Google+ Local. This is the first step in what Google says will, “improve the way people discover new businesses, rediscover places they love and share them with their friends across the web.” The next phase of Google’s plans will include merging your Google+ Local and your Google Plus Business Page to create what Google calls your “Google+ business identity” that will help you be found in search, maps and mobile. You can find links to several businesses whose identities have already been merged here.

So is Google Plus a ghost town or boom town? From a social standpoint for practices at this point, it is a bit of a ghost town (at least at the time of this writing). However, from a search standpoint—being found on the number one search engine in the US—it could be a hugely powerful potential boom town. A benefit you could begin to reap with the initial investment of thirty minutes of your time to get set up and familiarize yourself.

Remember, the key to online marketing today is multiple pieces of online real estate. Will your practice stake a claim on Google Plus Pages? If search and being found matters to you, I hope to see you there!

 

Rita ZamoraRita Zamora

About Post Author

Rita Zamora

<a href="http://ritazamora.com/" />Rita Zamora</a> is an authority in social media marketing and training for dental professionals. She and her team specialize in training clients for independence so they can manage social media themselves. Rita is a highly sought after speaker and consultant. Her clients are located across the United States and internationally. Learn more: RitaZamora.com
http://DentalRelationshipMarketing.com
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Tagged dental industry, Dental Office Education, Dental Office Technology, dental patient experience, Dental Practice Growth, dental practice lifestyle, Dental Practice Marketing, dental technology, Facebook, Google Plus Business Pages, Patterson Dental, Rita Zamora, Search Engine Optimization, SEO, Social Media

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7 thoughts on “Google Plus – Ghost Town or Boom Town for Your Practice”

  1. Joe Corbin says:
    September 11, 2012 at 1:27 am

    You can actually request that google merges your google+ and google+ local page ahead of the full on merge of everyone’s pages some day in the future. Worked out well for us. Meant we didn’t have to manage two google + pages. Check the merged page out.

    https://plus.google.com/b/113902831086703690020/113902831086703690020/posts

  2. Rita Zamora Rita says:
    September 11, 2012 at 4:02 pm

    Hi Joe- Thanks so much for sharing that valuable tidbit! And your Google Plus identity looks fantastic!! Great job. Would you mind sharing what the request process is with our readers? Do you have a link they can follow to start the process? Thank you again for reading and taking time to share your insight. My Best 🙂

  3. Joe Corbin says:
    September 11, 2012 at 5:06 pm

    See this link with instructions on how to merge. http://blog.getreachcast.com/522699/2012/08/15/merging-google-local-and-google-business-pages-.html

    Looks like google has changed the process a little bit from 3 or 4 months ago when I requested a merge.

    Good luck!

  4. Rita Zamora Rita says:
    September 13, 2012 at 4:03 am

    Thanks Joe!

  5. Janice Hurley-Trailor says:
    October 10, 2012 at 3:50 pm

    I get the Google Plus piece I just am not clear if dental practices have reviews that were once there but are now gone. Thnak you

  6. Pingback: The State of Social Media in Dentistry www.ritazamora.com | Rita Zamora
  7. Pingback: The State of Social Media in Dentistry 2014/2015 http://www.ritazamora.com/

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