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Using Social Media in a Regulated Industry
Dental Practice Management Dental Practice Marketing Social Media

Using Social Media in a Regulated Industry

Tara O'ConnorTara O'Connor Tara O'ConnorMarch 31, 2015March 31, 2015
Social media is a very common piece of marketing strategy for many businesses, including dental practices, and often these businesses look to their customers to help create content. Customers are...
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Shifting Gears in Facebook Marketing: Throttle Up in 2015
Dental Practice Marketing Social Media

Shifting Gears in Facebook Marketing: Throttle Up in 2015

Rita ZamoraRita Zamora Rita ZamoraFebruary 3, 2015February 2, 2015
Facebook has changed dramatically in the last few months. Your social media strategy must change too. Without major changes, many practices will find their visibility and results may perish. There...
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Top 10 Blog Posts of 2014
Dental Practice Management Dental Practice Marketing Eaglesoft Patterson Dental Social Media

Top 10 Blog Posts of 2014

Tara O'ConnorTara O'Connor Tara O'ConnorDecember 31, 2014December 18, 2014
If you’re a frequent reader of Off The Cusp, then you’ll know we cover a lot of topics and hear from a lot of different contributors who have a huge...
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The State of Social Media in Dentistry 2014/2015
Dental Practice Management Dental Practice Marketing Social Media

The State of Social Media in Dentistry 2014/2015

Rita ZamoraRita Zamora Rita ZamoraDecember 8, 2014December 1, 2014
Are you wondering what’s happening in social media today? What’s working - and what's not? What are we seeing? According to Pew Internet Project’s research, 74% of online adults use social...
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The Influence of Mom on Facebook
Dental Practice Management Dental Practice Marketing Social Media

The Influence of Mom on Facebook

Rita ZamoraRita Zamora Rita ZamoraNovember 4, 2014November 17, 2014
If so many teens find Facebook uncool, is it still worth your marketing spend? Consider the reason Facebook is no longer cool in teenagers’ minds – teachers, moms, dads and...
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How to Use #Hashtags for #DentalMarketing
Dental Practice Marketing Social Media

How to Use #Hashtags for #DentalMarketing

Rita ZamoraRita Zamora Rita ZamoraAugust 4, 2014August 4, 2014
Love them or hate them, hashtags are everywhere. Used correctly, hashtags can help supercharge your social media content. On the other hand, use them without consideration and you risk annoying...
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Social Media’s Value – It’s Not You, It’s Me
Dental Practice Marketing Social Media

Social Media’s Value – It’s Not You, It’s Me

Rita ZamoraRita Zamora Rita ZamoraJuly 7, 2014August 18, 2014
Are you wondering if social media marketing is worthwhile? The issue in questioning social media’s value often comes down to expectations. In conferences, Facebook groups and various forums, I’ve heard...
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5 Things to Expect From Your Social Media Marketing Provider
Dental Practice Marketing Social Media

5 Things to Expect From Your Social Media Marketing Provider

Rita ZamoraRita Zamora Rita ZamoraJune 3, 2014January 5, 2015
Many practices have implemented an internal social media manager. For those who haven’t, most work with a social media marketing provider. In other words, those practices have hired someone to...
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Social Media Changes, Trends and Happenings
Dental Practice Marketing Social Media

Social Media Changes, Trends and Happenings

Rita ZamoraRita Zamora Rita ZamoraMay 5, 2014April 30, 2014
Social media change is constant. If you’re still managing your Facebook, Twitter and other platforms the same way you did last year, you are likely missing opportunities. Like many of...
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Facebook Page Marketing – Time-Saving Tip
Dental Practice Marketing Social Media

Facebook Page Marketing – Time-Saving Tip

Rita ZamoraRita Zamora Rita ZamoraFebruary 4, 2014January 28, 2014
Many of you have asked for tips to help save time with Facebook business page management. Before I share an automation tip with you, let me start by saying, “Use...
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Social Media Champion Checklist
Social Media

Social Media Champion Checklist

Rita ZamoraRita Zamora Rita ZamoraDecember 4, 2013December 4, 2013
Who’s your social media champion? This is the person in your practice who manages your social media. Even if you’ve chosen to work with an outside social media partner, it’s...
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Top Five Social Media Mistakes of 2013—And How To Fix Them
Dental Practice Marketing Social Media

Top Five Social Media Mistakes of 2013—And How To Fix Them

Rita ZamoraRita Zamora Rita ZamoraNovember 4, 2013October 28, 2013
Social media has been a buzz word in many practices this year.  Some practices rave about the benefits, while others struggle.  Below are five common challenges and how to overcome...
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How To Create A Winning Brand On Social Media
Dental Practice Marketing Social Media

How To Create A Winning Brand On Social Media

Rita ZamoraRita Zamora Rita ZamoraOctober 7, 2013October 2, 2013
Do you think about your brand before you post on social media?  In fact, do you know what branding looks like on social media?  Some service providers may tell you...
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New Options to Promote Your Facebook Page
Dental Practice Marketing Social Media

New Options to Promote Your Facebook Page

Rita ZamoraRita Zamora Rita ZamoraSeptember 9, 2013September 3, 2013
In the past several years, there has been much confusion about contests and promotions on Facebook.  Team members and marketers alike were unaware or ill-advised about Facebook guidelines and terms. ...
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Dental Practice Marketing Patient Experience Practice Growth Practice Lifestyle Social Media

The Future of Online Reviews

Rita ZamoraRita Zamora Rita ZamoraJune 3, 2013September 5, 2013
Have your patients posted reviews about your practice? A recent American Express Global Customer Service Barometer survey found that customers are telling more people about their service experiences – both good...
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The #1 Reason Every Practice Needs Social Media – It’s Likely Not What You Think
Dental Practice Marketing Social Media

The #1 Reason Every Practice Needs Social Media – It’s Likely Not What You Think

Rita ZamoraRita Zamora Rita ZamoraMay 6, 2013
What is the main reason you got on board with social media? Social media has mainly been seen as a marketing tool – a way to attract new patients. However,...
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The State of Social Media in Dentistry: What’s Working and What’s Not
Dental Practice Marketing Social Media

The State of Social Media in Dentistry: What’s Working and What’s Not

Rita ZamoraRita Zamora Rita ZamoraApril 1, 2013
Are you wondering what’s happening in social media today? What’s working – and not? What are we seeing? According to Pew Internet research, 67% of online adults use social networking sites. For...
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Five Common Facebook Marketing Myths
Dental Practice Marketing Social Media

Five Common Facebook Marketing Myths

Rita ZamoraRita Zamora Rita ZamoraMarch 4, 2013March 4, 2013
Are you standing on the sidelines questioning if Facebook is right for your practice? There are a few unfortunate myths that prevent many dentists from moving forward with Facebook marketing....
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How to Fuel Your Facebook Word of Mouth
Dental Practice Marketing Patient Experience Practice Growth Social Media

How to Fuel Your Facebook Word of Mouth

Rita ZamoraRita Zamora Rita ZamoraFebruary 4, 2013
Your Facebook page success is largely a reflection of how much you talk about it. It’s important to note that Facebook is not a “build it and they will come”...
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The Push to Google+ and Its Communities
Practice Growth Social Media

The Push to Google+ and Its Communities

Sam CampbellSam Campbell Sam CampbellJanuary 28, 2013
As we’ve written before, an important factor in promoting your practice online is to know where the conversation is happening. Every day conversations shift from platform to platform depending on...
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Practicing with the Masters
Dental Office Education Dental Practice Management Dental Practice Marketing Dental Technology Eaglesoft Human Resources Partner Organizations Practice Growth Practice Lifestyle Professional Development Social Media

Practicing with the Masters

Jana BerghoffJana Berghoff Jana BerghoffJanuary 15, 2013
Our Eaglesoft Practicing with the Masters webinar series has been around for awhile now and we have heard rave reviews! Through these webinars, we bring industry leaders to you, allowing...
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10 Tips To Boost Your Facebook Marketing in 2013
Practice Growth Social Media

10 Tips To Boost Your Facebook Marketing in 2013

Rita ZamoraRita Zamora Rita ZamoraJanuary 7, 2013January 7, 2013
Are you a Facebook newbie or a seasoned Facebook marketer? Regardless, it seems everyone today wants to learn the fastest way to get more likes and grow their community. There...
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Grow Your Practice By Networking On Facebook
Dental Practice Marketing Patient Experience Practice Growth Practice Lifestyle Professional Development Social Media

Grow Your Practice By Networking On Facebook

Rita ZamoraRita Zamora Rita ZamoraDecember 3, 2012
Once you make the decision to use Facebook for your practice, the next steps are to learn how to use it well. In addition to interacting with patients, there are...
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Should Specialists Market with Social Media?
Dental Practice Marketing Office Design Patient Experience Practice Growth Practice Lifestyle Social Media

Should Specialists Market with Social Media?

Rita ZamoraRita Zamora Rita ZamoraNovember 5, 2012
Is Facebook marketing beneficial for specialists as well? Absolutely. Specialty practices will often ask what they should post about ... the answer is a blend of dental and social posts....
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The Difference Between Winning and Losing Facebook Cover Photos
Dental Practice Marketing Patient Experience Practice Growth Practice Lifestyle Social Media

The Difference Between Winning and Losing Facebook Cover Photos

Rita ZamoraRita Zamora Rita ZamoraOctober 1, 2012October 1, 2012
What does your Facebook cover photo say about you? One of the biggest visual additions of the 2012 Timeline redesign was that of the cover photo. The cover photo is...
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Content That Will Engage Your Dental Patient Community On Facebook
Dental Office Education Dental Practice Marketing Patient Experience Patterson Dental Practice Growth Practice Lifestyle Professional Development Social Media

Content That Will Engage Your Dental Patient Community On Facebook

Christian PlewackiChristian Plewacki Christian PlewackiSeptember 24, 2012October 6, 2017
From time to time, dental professionals just venturing out into the social media space approach us with the question, “What kind of stuff should we post on Facebook and Twitter?”...
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Google Plus – Ghost Town or Boom Town for Your Practice
Dental Office Education Dental Practice Marketing Dental Technology Practice Growth Practice Lifestyle Professional Development Social Media

Google Plus – Ghost Town or Boom Town for Your Practice

Rita ZamoraRita Zamora Rita ZamoraSeptember 10, 2012July 23, 2013
Are you on board with Google Plus Business Pages yet? If not, grab your stake ... Perhaps you are thinking “Not another social platform to manage! My team barely has...
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Twitter – How to Make the Most of Your Tweets
Dental Practice Marketing Patterson Dental Practice Growth Practice Lifestyle Professional Development Social Media

Twitter – How to Make the Most of Your Tweets

Rita ZamoraRita Zamora Rita ZamoraAugust 6, 2012July 23, 2013
There’s a common reason many dental practices don’t see benefits from their tweets. Some people have the impression that social media is only about technology. The tendency then is to...
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Why You Must Search Yourself on Facebook
Dental Office Education Dental Practice Marketing Practice Growth Practice Lifestyle Professional Development Social Media

Why You Must Search Yourself on Facebook

Rita ZamoraRita Zamora Rita ZamoraJuly 2, 2012July 23, 2013
When was the last time you searched your name or practice name on Facebook? If it’s been a while, you may want to do so today. I’m beginning to see...
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What Does Your Facebook Page Say About You?
Dental Office Education Dental Practice Marketing Patient Experience Practice Growth Practice Lifestyle Professional Development Social Media

What Does Your Facebook Page Say About You?

Rita ZamoraRita Zamora Rita ZamoraJune 4, 2012July 23, 2013
What is the personality of your Facebook page? Is it friendly, fun, positive, cheerful, inspiring, serious, gross, depressing or boring? Whether you set an intention for what you want your...
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