Dental industry news, trends and information from Patterson Dental.
Social media is a very common piece of marketing strategy for many businesses, including dental practices, and often these businesses look to their customers to help create content. Customers are generally asked to either provide content (like reviews, testimonies, success stories, etc.), or they are […]
Facebook has changed dramatically in the last few months. Your social media strategy must change too. Without major changes, many practices will find their visibility and results may perish. There needs to be a shift in your Facebook marketing spend, and more importantly in your […]
If you’re a frequent reader of Off The Cusp, then you’ll know we cover a lot of topics and hear from a lot of different contributors who have a huge range of experiences in the dental industry. I manage this blog, and was curious to […]
Are you wondering what’s happening in social media today? What’s working – and what’s not? What are we seeing? According to Pew Internet Project’s research, 74% of online adults use social networking sites (up 7% from last year). For those of you still hoping social media would […]
If so many teens find Facebook uncool, is it still worth your marketing spend? Consider the reason Facebook is no longer cool in teenagers’ minds – teachers, moms, dads and even, gasp, grandparents are spending more and more time on Facebook. In fact, moms have […]
Love them or hate them, hashtags are everywhere. Used correctly, hashtags can help supercharge your social media content. On the other hand, use them without consideration and you risk annoying followers. If you’re new to or not entirely clear on hashtags, here’s what you’re missing. […]
Are you wondering if social media marketing is worthwhile? The issue in questioning social media’s value often comes down to expectations. In conferences, Facebook groups and various forums, I’ve heard many doctors and teams say they love Facebook and have found it a great way […]
Many practices have implemented an internal social media manager. For those who haven’t, most work with a social media marketing provider. In other words, those practices have hired someone to manage their social media for them. In some cases the doctor or team may not […]
Social media change is constant. If you’re still managing your Facebook, Twitter and other platforms the same way you did last year, you are likely missing opportunities. Like many of you, I have the honor of working in the social media trenches − where we […]
Many of you have asked for tips to help save time with Facebook business page management. Before I share an automation tip with you, let me start by saying, “Use automation in moderation.” If we over-automate and ignore the “social” in social media, we risk […]
Who’s your social media champion? This is the person in your practice who manages your social media. Even if you’ve chosen to work with an outside social media partner, it’s imperative that you have at least one internal team member to help co-manage these efforts. […]
Social media has been a buzz word in many practices this year. Some practices rave about the benefits, while others struggle. Below are five common challenges and how to overcome them. 1. Total outsourcing I talk with doctors on a regular basis who are frustrated […]
Do you think about your brand before you post on social media? In fact, do you know what branding looks like on social media? Some service providers may tell you that a brand means you have a logo and your name in a graphic for […]
In the past several years, there has been much confusion about contests and promotions on Facebook. Team members and marketers alike were unaware or ill-advised about Facebook guidelines and terms. As of this week, Facebook has amended their terms and now permits Facebook Page administrators […]
Have your patients posted reviews about your practice? A recent American Express Global Customer Service Barometer survey found that customers are telling more people about their service experiences – both good and bad. On average, people tell 15 others about their good experiences (up from 9 […]
What is the main reason you got on board with social media? Social media has mainly been seen as a marketing tool – a way to attract new patients. However, social media plays a much more important role for practices. Erik Qualman, author of Socialnomics, […]
Are you wondering what’s happening in social media today? What’s working – and not? What are we seeing? According to Pew Internet research, 67% of online adults use social networking sites. For those of you still hoping social media would just go away, current research supports its […]
Are you standing on the sidelines questioning if Facebook is right for your practice? There are a few unfortunate myths that prevent many dentists from moving forward with Facebook marketing. In speaking to dental professionals about social media, I continue to hear the same concerns […]
Your Facebook page success is largely a reflection of how much you talk about it. It’s important to note that Facebook is not a “build it and they will come” marketing tactic. Social media marketing is more like a garden – once you set up […]
As we’ve written before, an important factor in promoting your practice online is to know where the conversation is happening. Every day conversations shift from platform to platform depending on public preference and recent developments in services. Social media battles are being fought for the […]
Our Eaglesoft Practicing with the Masters webinar series has been around for awhile now and we have heard rave reviews! Through these webinars, we bring industry leaders to you, allowing you to gain insight, enhance your practice and earn AGD credits, all without leaving your […]
Are you a Facebook newbie or a seasoned Facebook marketer? Regardless, it seems everyone today wants to learn the fastest way to get more likes and grow their community. There are many methods to market your practice on Facebook—some can provide immediate results for you, […]
Once you make the decision to use Facebook for your practice, the next steps are to learn how to use it well. In addition to interacting with patients, there are many opportunities you can take advantage of. One of the great benefits you can realize […]
Is Facebook marketing beneficial for specialists as well? Absolutely. Specialty practices will often ask what they should post about … the answer is a blend of dental and social posts. Remember this is “social” marketing. As with any type of business in social media, it’s […]
What does your Facebook cover photo say about you? One of the biggest visual additions of the 2012 Timeline redesign was that of the cover photo. The cover photo is the landscape at the top of your Facebook Business Page. It is the first and […]
From time to time, dental professionals just venturing out into the social media space approach us with the question, “What kind of stuff should we post on Facebook and Twitter?” A great question to ask! Discovering what type of content draws your audience to engage […]
Are you on board with Google Plus Business Pages yet? If not, grab your stake … Perhaps you are thinking “Not another social platform to manage! My team barely has time to keep up with Facebook.” Or you may be thinking, “Why set up shop […]
There’s a common reason many dental practices don’t see benefits from their tweets. Some people have the impression that social media is only about technology. The tendency then is to think automation or streamlined marketing. However, Twitter, like all social media, is really all about […]
When was the last time you searched your name or practice name on Facebook? If it’s been a while, you may want to do so today. I’m beginning to see several unfortunate situations where practices have a multitude of Business Pages, Community Pages or Places […]
What is the personality of your Facebook page? Is it friendly, fun, positive, cheerful, inspiring, serious, gross, depressing or boring? Whether you set an intention for what you want your page to deliver – or not – at some point it will say a lot […]