Dental industry news, trends and information from Patterson Dental.
Overall, February is a pretty solid month…lots of flowers and chocolates, cozy blankets, and the first inklings of Spring. One thing February is famously NOT great for? FLU SEASON. The worst in more 7 years, this current 2017/2018 influenza season is widespread and according to the CDC, […]
Have you ever been in a conversation and felt that you weren’t being heard? What a frustrating feeling! Now, imagine how a patient would feel if they experienced this during an appointment. If a patient expresses her oral health concerns but doesn’t feel you care […]
Does your practice offer multiple whitening solutions? If so, how successful are you at encouraging your patients to use them? According to the American Dental Association, in the past 20 years, teeth whitening has become one of the most popular esthetic dental treatments. Whiter teeth […]
Your patients want to look and feel their best – which includes sporting beautiful pearly whites. That’s why offering teeth whitening services at your practice is a no-brainer since every patient is a good candidate for some form of whitening. But how do you break […]
Are you ready for the onslaught of sniffles, contagious coughs, cancelled appointments, and sick staff members? While you can’t control flu-infected patients walking through your door, there are some simple things you can do behind the scenes to protect yourself and your team. By following […]
Are you looking to grow your dental practice without spending a fortune? According to research by acclaimed marketing and sales platform Hubspot, 92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating that their efforts increased traffic […]
Last week we kicked off our series about the most important lease clauses to understand. We talked about lease exclusivity clauses and how they can be greatly beneficial to your dental practice. This week, we’re looking at assignments and assumptions. If you’re thinking about selling […]
Just like your hand scalers, ultrasonic insert tips wear with use. Worn insert tips can significantly diminish your scaling efficiency: 1 millimeter of tip loss results in a 25% loss of efficiency 2 millimeters of tip loss results in a 50% loss of efficiency Think […]
Somewhere in the not-so-distant past, where increasingly accessible video technology crossed paths with the rise of social media, the viral video was born. Few are immune to its intoxicating effects of both enjoyment and free advertising, and many have tried to capture its magic. While […]
Planning your day for maximum productivity is an important task for everyone. At home and at work, successful days begin with the end in mind. Dedicating time for a quick meeting each morning allows us to plan and prioritize the often-hectic day ahead. A successful […]
Are you pinning yet? Hope so. Pinterest can be a useful tool in your dental marketing toolbox. If not, here’s an important concept to remember: Your first question should NEVER be, “How can we use Pinterest to sell dentistry?” Rather, it should be, “How can […]
When celebrating my anniversary with my husband this past month, I made a reservation for a nice restaurant in Oklahoma City. It is well known for its food and ambiance. When I called to make a reservation, they asked, “Are you dining with us for […]
Most of our days are consumed by problem solving and decision making. We encounter problems at work and in our personal lives. It could be a problem with a co-worker, a project, a family member, a customer, or a patient. When we are confronted with […]
I often get questions from people about what others are doing to become more “successful” and how they are achieving their goals in attaining success. Here are 7 easy steps to success by developing integrity within your dental practice: 1. Stay true to yourself Never […]
Dealing with an unhappy patient can be both humbling and frustrating at the same time. Depending on the situation, you may be feeling empathy for them as they vent their frustrations or you might find yourself feeling hostility as they insist upon letting you know […]
Do you think about your brand before you post on social media? In fact, do you know what branding looks like on social media? Some service providers may tell you that a brand means you have a logo and your name in a graphic for […]
Social media is much like any social situation that you may encounter. It just so happens that this one happens to be online. If you think in terms of what makes your patients like you, trust you, and want to talk about you, then you […]
“We have two ears and one mouth so we can listen twice as much as we speak,” said almost everyone’s mother at some point in childhood. But how true! I really didn’t pay too much attention to that phrase as a child, but as I […]