Building out a robust social media strategy and consistently sharing relevant, informative and authentic content is a cornerstone of a larger marketing plan for most any business. As dentists start to reopen their practices after having been limited to only emergency care, it is important to revisit any current social media plans and adjust to the current realities and expectations of patients.
Tag: social media marketing
Facebook Page Marketing – Time-Saving Tip
Many of you have asked for tips to help save time with Facebook business page management. Before I share an automation tip with you, let me start by saying, “Use automation in moderation.” If we over-automate and ignore the “social” in social media, we risk […]
Dental Social Media Marketing Success White Paper
Is your dental practice just getting started with social media marketing? Or perhaps you’re already using a few tools like Facebook, but you’re looking for some fresh approaches and ideas? This free, downloadable social media marketing white paper from the American Academy Of Cosmetic Dentistry […]
New Options to Promote Your Facebook Page
In the past several years, there has been much confusion about contests and promotions on Facebook. Team members and marketers alike were unaware or ill-advised about Facebook guidelines and terms. As of this week, Facebook has amended their terms and now permits Facebook Page administrators […]
The State of Social Media in Dentistry: What’s Working and What’s Not
Are you wondering what’s happening in social media today? What’s working – and not? What are we seeing? According to Pew Internet research, 67% of online adults use social networking sites. For those of you still hoping social media would just go away, current research supports its […]
Facebook Engagement Idea #133 – New Cover Image
If you’re like most dental practices (or any business) using Facebook, you’re likely always looking for fresh ideas to better engage with your fans. Here’s one that’s super simple, yet nearly always gets some great responses. Change your cover photo once in a while! Yesterday, […]
A Dentist’s Kindness Results in Powerful Social Media Marketing Lesson
Dr. Edward Banas and his team at Ocean Springs Dental in Ocean Springs, Mississippi are heroes. When a special-needs boy was bullied and beat up at school, they stepped up to help repair the damage to his teeth at no cost to the family. In […]
Should Specialists Market with Social Media?
Is Facebook marketing beneficial for specialists as well? Absolutely. Specialty practices will often ask what they should post about … the answer is a blend of dental and social posts. Remember this is “social” marketing. As with any type of business in social media, it’s […]
For Success in Social Media Marketing, Follow the 4 E’s
Engage, Educate, Encourage, Entertain Social media, this explosive sphere that fosters social interaction and helps businesses connect with prospects and customers, is long past the emergent stage. More than that, it’s safe to say that this interactive phenomenon that began to spread like wildfire sometime […]
Using Pinterest to Market Your Dental Practice
This short post makes one assumption up front – that you at least know a little bit about Pinterest and may be using it personally. If not, you can get up to speed by watching this 90-second video. Now that you have a little foundation, […]