3 Ways to Create End-of-Year Excitement and Engage with Your Patient Community

Though holiday plans for many families will be different in light of the COVID-19 pandemic, there are still plenty of ways to show your patients they’re part of your practice’s family and create some excitement heading into the new year. We asked Cassie Brehmer, a marketing campaign specialist at Patterson Dental, for her top tips for marketing during the holidays, reactivating patients and getting a boost leading into the new year.

The State of Social Media in Dentistry: What’s Working and What’s Not

Are you wondering what’s happening in social media today? What’s working – and not? What are we seeing? According to Pew Internet research, 67% of online adults use social networking sites. For those of you still hoping social media would just go away, current research supports its […]

For Success in Social Media Marketing, Follow the 4 E’s

Engage, Educate, Encourage, Entertain Social media, this explosive sphere that fosters social interaction and helps businesses connect with prospects and customers, is long past the emergent stage. More than that, it’s safe to say that this interactive phenomenon that began to spread like wildfire sometime […]