Dental industry news, trends and information from Patterson Dental.
Knock, Knock Who’s there? OCR OCR, who? Oh see, are your HIPAA Policies up to date? According to the 2011 Second Annual Benchmark Study on Patient Privacy & Data Security by The Ponemon Institute, data breaches are on the rise − and most of them […]
Every practice has to grow and change to keep up with the demands of an ever-evolving dental marketplace. One challenge we have as practice administrators is how to implement this change without team members putting up emotional roadblocks. This is the so-called “Yeah but”. We […]
What is SEO and how does it relate to dental practices? SEO, or search engine optimization, refers to the process of making your website Google friendly (or Bing friendly or optimized for any other search engine). You can spend a lot of time making a […]
Are you pinning yet? Hope so. Pinterest can be a useful tool in your dental marketing toolbox. If not, here’s an important concept to remember: Your first question should NEVER be, “How can we use Pinterest to sell dentistry?” Rather, it should be, “How can […]
“How full should my hygiene schedule be?” or “What’s an acceptable amount of open time?” are two frequently asked questions. The initial answer is “completely full, all the time,” but that may not be a realistic or healthy indicator for your business. Oftentimes, 100% hygiene […]
With technology’s ever-changing products, I am excited for our customers to have this great product available. With Eaglesoft 17, offices have the ability to manage their critical data from the web and their mobile devices. All you need is Internet access! Think of how many […]
When it comes to email marketing, many people put all their energy into the content of their email – and never give a second thought to the email’s subject line. That’s a terrible mistake, since all the gifted prose in the world won’t matter one […]
Since your patients are the reason you do what you do, everything should revolve around understanding how many patients you serve. How do you know when it’s time to add more hygiene days? How do you know when your facility has become constricted and is […]
If so many teens find Facebook uncool, is it still worth your marketing spend? Consider the reason Facebook is no longer cool in teenagers’ minds – teachers, moms, dads and even, gasp, grandparents are spending more and more time on Facebook. In fact, moms have […]
For Peter J. Repole, DMD, and his wife, Mary, the coastal town of Eastport, Maine became a beloved vacation destination because of its breathtaking natural beauty and small town atmosphere. The couple visited frequently from their home in northern Virginia, where they owned a successful […]