Top 10 Blog Posts of 2014
If you’re a frequent reader of Off The Cusp, then you’ll know we cover a lot of topics and hear from a lot of different contributors who have a huge...
Create a Plan for Practice Growth
Whether you’ve just purchased your own dental practice or have been managing a practice for years, you’ll want to plan your practice growth to ensure that your long-term business and...
Overcoming the Fear of Change
Have you had this experience? You come into work Monday morning and your doctor comes up to you and is so excited and says “I went to this class over...
Stay in Contact with Your Patients
How many times have you told one of your close friends that you would “keep in touch” or that you would “give them a call so you can get together...
Stay Informed and Save Time with the New Eaglesoft News Center
Have you noticed the bright orange icon in the upper left-hand corner of your Eaglesoft 17 screen? This is an RSS Feed that we are calling our Eaglesoft News Center....
See How 5 Dental Practices Are Using Instagram Marketing
Are you utilizing Instagram to help market your dental practice? If not, now may be a great time to start! There are only a few simple DOs and DONTs to...
Don’t forget: End of Year Processing in Eaglesoft
I love this time of year. There is something about the twinkling lights and festive holiday music everywhere. I enjoy hot drinks by the Uele Yule? log via my TV....
4 Local SEO Tips For Your Dental Practice
Last month I outlined some basics to consider for dental practice SEO. To continue this conversation I want to discuss certain topics in more detail. This month I’m discussing local...
Welcoming Holt Dental to Patterson
I’m happy to share with you today that Patterson Dental has acquired Holt Dental Supply, a full service dental distributor based in Waukesha, Wis. With great pleasure, we welcome Holt...
Are You Marketing Directly to Teens and Young Adults? Here’s Why You Should
In your practice today, there are dozens – if not hundreds – of patients with whom you hardly ever speak. They visit your office twice a year, say hello, sit...
How to Keep Your Patients: Hygienists Have a Role in Keeping Hygiene Filled
For many patients, getting to see the hygienist whom they have become accustomed to is something to look forward to when attending regular hygiene appointments. Much like having a favorite...
Troubleshooting Your Posterior Composite Technique – Look Before You Leap!
It has been over 40 years since direct posterior composite resins were introduced as an alternative to metallic restorations, most specifically amalgams. During that time, they have been met with...
The State of Social Media in Dentistry 2014/2015
Are you wondering what’s happening in social media today? What’s working - and what's not? What are we seeing? According to Pew Internet Project’s research, 74% of online adults use social...
What’s in Your Wallet?
I do not watch a lot of television; however, being a huge football fan my television stays on more often than not these days. I love watching the game, and...
Four Meaningful Meetings That Grow Your Practice
As a business owner, if you have clearly set your vision in front of your team and received their complete buy-in toward that effort, you are now faced with the...
An office manager with a vision
“So how do you put a geeky germophobe to good use? Make him office manager.” This is the introduction to Mike Cruz, Office Manager at Dee for Dentist Family &...
When HIPAA Comes Knocking
Knock, Knock Who’s there? OCR OCR, who? Oh see, are your HIPAA Policies up to date? According to the 2011 Second Annual Benchmark Study on Patient Privacy & Data Security...
How to overcome the “Yeah buts”
Every practice has to grow and change to keep up with the demands of an ever-evolving dental marketplace. One challenge we have as practice administrators is how to implement this...
5 Things to Boost SEO for Dental Practices
What is SEO and how does it relate to dental practices? SEO, or search engine optimization, refers to the process of making your website Google friendly (or Bing friendly or...
10 Recommended Boards for Your Practice’s Pinterest Page
Are you pinning yet? Hope so. Pinterest can be a useful tool in your dental marketing toolbox. If not, here’s an important concept to remember: Your first question should NEVER...
How Full Should Your Hygiene Schedule Be?
“How full should my hygiene schedule be?” or “What’s an acceptable amount of open time?” are two frequently asked questions. The initial answer is “completely full, all the time,” but...
Get the most out of your Eaglesoft software – virtually everywhere!
With technology’s ever-changing products, I am excited for our customers to have this great product available. With Eaglesoft 17, offices have the ability to manage their critical data from the...
5 Ways to Make an Irresistible Email Subject Line
When it comes to email marketing, many people put all their energy into the content of their email – and never give a second thought to the email’s subject line....
Knowing is Half The Battle
Since your patients are the reason you do what you do, everything should revolve around understanding how many patients you serve. How do you know when it’s time to add...
The Influence of Mom on Facebook
If so many teens find Facebook uncool, is it still worth your marketing spend? Consider the reason Facebook is no longer cool in teenagers’ minds – teachers, moms, dads and...
Connecting with a community through dentistry
For Peter J. Repole, DMD, and his wife, Mary, the coastal town of Eastport, Maine became a beloved vacation destination because of its breathtaking natural beauty and small town atmosphere....
HIPAA Compliance: Next Round of Audits Postponed — but Beware!
In February of this year the Office of Civil Rights (OCR) announced its plans for the Phase 2 mandatory HIPAA compliance audits. Since that time, several details surrounding the HIPAA...
Ebola Resources For Your Practice
Over the past few months, we’ve all watched as the Ebola situation has continued to evolve, with the US encountering its first diagnosed case on September 30th. As we learn more...
You Had Me at Hello: The Vital Role of the New Patient Phone Call
The patient experience begins the moment they call your practice. Actually, it began when they made the decision to call your office to make the appointment. That is when they...
Teamwork makes the dream work
Your team is essential to growing your business Team members are important to the growth of any business and I really noticed this when I was looking for a hose...