Facebook Page Marketing – Time-Saving Tip
Many of you have asked for tips to help save time with Facebook business page management. Before I share an automation tip with you, let me start by saying, “Use...
Effective Dental Social Media Marketing DOESN’T Start Online…
Sound crazy?! Doesn’t social media take place online?! Hold on, Bucky... I’m getting there! ...It Starts In Your Practice! That’s right. Effective dental social media marketing doesn’t start online—it starts...
Is Automated Dental Social Media Marketing a Lie?
Recently I’ve seen some dental marketing service companies pitching automated dental social media marketing in this way: “... the primary purpose of a dental practice blog is search engine optimization,...
Social Media Champion Checklist
Who’s your social media champion? This is the person in your practice who manages your social media. Even if you’ve chosen to work with an outside social media partner, it’s...
Re-Sharing Important Wall Posts on Your Facebook Page
Your practice is likely already harnessing Facebook’s power as part of your marketing efforts. Congratulations! As you do so, here’s an important thing to keep in mind... Facebook’s content stream...
’Tis the Season: 5 Ways to Stay Productive with Marketing During the Holidays
Holiday season is upon us. Since it isn’t the best time of the year to launch brand new marketing efforts, it is a good time of the year to prepare...
Top Five Social Media Mistakes of 2013—And How To Fix Them
Social media has been a buzz word in many practices this year. Some practices rave about the benefits, while others struggle. Below are five common challenges and how to overcome...
Social Networking – The Informal Communication
Over the past several months, I have heard multiple practices make comments about their concerns that their social media posts were not professional enough. Some practices are so concerned that...
How To Create A Winning Brand On Social Media
Do you think about your brand before you post on social media? In fact, do you know what branding looks like on social media? Some service providers may tell you...
5 Forgotten Forms of Marketing that Still Work
Yes! Social media is a great marketing tool. It is A form of marketing, but it is not THE only form of marketing. I’m a big fan of the role...
Dental Social Media Marketing Success White Paper
Is your dental practice just getting started with social media marketing? Or perhaps you’re already using a few tools like Facebook, but you’re looking for some fresh approaches and ideas?...
New Options to Promote Your Facebook Page
In the past several years, there has been much confusion about contests and promotions on Facebook. Team members and marketers alike were unaware or ill-advised about Facebook guidelines and terms. ...
Building Dental Practice Value Through Social Media Marketing
Where are you in the life cycle of your dental practice? Are you a start-up? A mature practice? A preparing-to-transition practice? In every case, there are important, easy-to-execute strategies that...
How to Create Delightful Social Media Content
Has your social media engagement dwindled lately? Your content could be the reason. Times have changed and what would have been a great Facebook post a year ago, may not...
How to Make Your Social Media Matter
Social media is much like any social situation that you may encounter. It just so happens that this one happens to be online. If you think in terms of what...
Facebook for Dentists: Engagement Idea #191 – Feature Team Members
We see this time and time again ... Of all the various things that can increase engagement on your practice’s Facebook page, featuring team members is usually one of the...
5 Reasons Your Social Media Marketing Has Stalled
Once practices make the decision to get on board with social media, they generally do so with gusto. However, whether they stay motivated may or may not happen … What...
You Know It’s Time to Get a New Website When…
You have a website. This is good. But, there are questions that need to be considered in order to make sure that your site is doing the very best for...
Position Team Members as Experts in Your Social Media Marketing
Is your dental practice effectively using simple video clips in your dental social media marketing efforts? If not, here’s some great inspiration... Drs. Hammond and Ellis, and their team, are...
Secret Questions and Their Predictable Answers
What is your mother’s maiden name? What is the name of your favorite pet? In what city were you born? What is your favorite sports team? You have likely been...
The Future of Online Reviews
Have your patients posted reviews about your practice? A recent American Express Global Customer Service Barometer survey found that customers are telling more people about their service experiences – both good...
Facebook for Dentists Engagement Idea #174 – Community Questions
Always on the lookout for fresh Facebook post ideas that elicit great engagement from your patients and prospective patients? Here’s an idea that seems to work every time. Think about...
The #1 Reason Every Practice Needs Social Media – It’s Likely Not What You Think
What is the main reason you got on board with social media? Social media has mainly been seen as a marketing tool – a way to attract new patients. However,...
The #1 Secret For “New Marketing” Success
The temptation in dental practice marketing is to always be looking for the latest, greatest tool or trick – the silver bullet that will attract herds of new patients, eliminate...
The State of Social Media in Dentistry: What’s Working and What’s Not
Are you wondering what’s happening in social media today? What’s working – and not? What are we seeing? According to Pew Internet research, 67% of online adults use social networking sites. For...
Facebook Engagement Idea #133 – New Cover Image
If you’re like most dental practices (or any business) using Facebook, you’re likely always looking for fresh ideas to better engage with your fans. Here’s one that’s super simple, yet...
Five Common Facebook Marketing Myths
Are you standing on the sidelines questioning if Facebook is right for your practice? There are a few unfortunate myths that prevent many dentists from moving forward with Facebook marketing....
Patté Is on Twitter!
She’s dashing, fun, resourceful and animated – she also adores her red heels and looks slammin’ in a pantsuit. Perhaps you’ve known her from our publications, cartoons, Facebook page or...
Four Easy, Practical Steps to Start Effectively Using Twitter
New to Twitter? Does the thought of adding Twitter to your practice’s social media marketing toolbox scare you? Don’t worry! It’s not as overwhelming as you may think – as...
How to Fuel Your Facebook Word of Mouth
Your Facebook page success is largely a reflection of how much you talk about it. It’s important to note that Facebook is not a “build it and they will come”...