Dental industry news, trends and information from Patterson Dental.
I was recently impressed with a blog post authored by Giselle Abramovich at Adobe entitled, “Make the Shift from Digital Marketing to Marketing in a Digital World.” Here’s a quote from that article: “Savvy marketers … have begun to think of all marketing as digital […]
I learned an important marketing lesson once from marketing guru Seth Godin. It seems to me that it has great application to dental marketing. Marketing is such an inexact science – especially for a small business like a dental practice that doesn’t have a team […]
Every year companies save their marketing and advertising dollars to get their name in front of the largest group of people at one time—The Super Bowl. The hope is to generate business and recognition for their company. This event is known as the biggest time […]
Sound crazy?! Doesn’t social media take place online?! Hold on, Bucky… I’m getting there! …It Starts In Your Practice! That’s right. Effective dental social media marketing doesn’t start online—it starts in your practice! And it starts with your team! Then, it moves online. Have you […]
Who would have ever thought that Ron Burgundy would become a bright and shining example of great marketing? Will Ferrell’s “Anchorman” character has created such a buzz marketing and promoting the Dodge Durango that not only are the spots popular – they are producing! That […]
Recently I’ve seen some dental marketing service companies pitching automated dental social media marketing in this way: “… the primary purpose of a dental practice blog is search engine optimization, not socialization. We turn off blog comments so that they don’t require management …” and […]
Your practice is likely already harnessing Facebook’s power as part of your marketing efforts. Congratulations! As you do so, here’s an important thing to keep in mind… Facebook’s content stream is always pushing your content down. Keeping it alive in a fan’s newsfeed is a […]
One-Click Download Your Complete, Turn-Key Program Have you ever sponsored a candy buyback program right after Halloween? If not, this is the year to try one! If so, here are some awesome free, downloadable materials you can use to make your event even more successful […]
Do you think about your brand before you post on social media? In fact, do you know what branding looks like on social media? Some service providers may tell you that a brand means you have a logo and your name in a graphic for […]
Once practices make the decision to get on board with social media, they generally do so with gusto. However, whether they stay motivated may or may not happen … What are the reasons some practices’ social marketing programs stall? Here are a few common challenges: […]
As any marketer will tell you, the success of your email or direct mail campaign starts with a clean, well-targeted list of recipients. Simply put, your message, promotion, newsletter or announcement is most effective when you send it to the right people. Don’t send a […]
Are you wondering what’s happening in social media today? What’s working – and not? What are we seeing? According to Pew Internet research, 67% of online adults use social networking sites. For those of you still hoping social media would just go away, current research supports its […]
At RevenueWell, we’re huge on helping our customers deliver a world-class patient experience every day. “Why,” you’d ask, “isn’t RevenueWell in the practice marketing business?” Yes, indeed. And as marketers, we believe that delighting your patients every chance you get is the best marketing you’ll […]