Staying HIPAA compliant requires knowledge of HIPAA regulations and changes or updates to the Privacy Rule. Adrian Lefler of My Social Practice shares some of the common digital marketing strategies for dental practices and how they should be evaluated for HIPAA compliance.
Google My Business is being replaced by Google Business Profile. Adrian Lefler of My Social Practice explains how this change makes it easier to keep your Google business listing up-to-date and shares tips on optimizing your listing for improved Google search rankings.
Dental website ownership is a tricky subject. There are parts of your website that you own and others that you do not own. Adrian Lefler of My Social Practice shares his best tips to avoid some of the biggest mistakes regarding website ownership; saving you time, stress and money.
Blogging is one of the best ways to help your website rank high in search engines. It’s also one of the most effective ways to educate patients about what really matters to your practice, their oral health. Adrian Lefler of My Social Practice shares how to get started with dental blogging.
This comprehensive guide from Adrian Lefler of My Social Practice includes valuable information, effective strategies and step-by-step instructions on how to optimize a Google My Business account for a local dental practice.
Finding new ways to increase dental office productivity can improve the agility of your staff, boost the patient experience and help you bring in new patients. Improvement in any of these areas can help increase revenue in the process.
Though holiday plans for many families will be different in light of the COVID-19 pandemic, there are still plenty of ways to show your patients they’re part of your practice’s family and create some excitement heading into the new year. We asked Cassie Brehmer, a marketing campaign specialist at Patterson Dental, for her top tips for marketing during the holidays, reactivating patients and getting a boost leading into the new year.
In an increasingly competitive, constantly shifting digital landscape, it isn’t enough to just build any website and call it a day. Steps must be taken to ensure that potential patients not only find your site but, once they do, are compelled to choose your practice over another.