dental marketing Archives

Though holiday plans for many families will be different in light of the COVID-19 pandemic, there are still plenty of ways to show your patients they’re part of your practice’s family and create some excitement heading into the new year. We asked Cassie Brehmer, a marketing campaign specialist at Patterson Dental, for her top tips for marketing during the holidays, reactivating patients and getting a boost leading into the new year.

September 25, 2020September 25, 2020
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5 Ways to Enhance Your Website and Grow Your Patient Base

Dental Practice Marketing

In an increasingly competitive, constantly shifting digital landscape, it isn’t enough to just build any website and call it a day. Steps must be taken to ensure that potential patients not only find your site but, once they do, are compelled to choose your practice over another.

June 16, 2014June 13, 2014
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Today, All Dental Marketing Is Digital Marketing

Dental Practice Marketing

I was recently impressed with a blog post authored by Giselle Abramovich at Adobe entitled, “Make the Shift from Digital Marketing to Marketing in a Digital World.” Here’s a quote from that article: “Savvy marketers … have begun to think of all marketing as digital […]

January 27, 2014January 27, 2014
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The Super Bowl of Dental Advertising – Is It Worth It?

Dental Practice Marketing

Every year companies save their marketing and advertising dollars to get their name in front of the largest group of people at one time—The Super Bowl. The hope is to generate business and recognition for their company. This event is known as the biggest time […]

January 20, 2014February 26, 2014
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Effective Dental Social Media Marketing DOESN’T Start Online…

Dental Practice Marketing

Sound crazy?! Doesn’t social media take place online?! Hold on, Bucky… I’m getting there! …It Starts In Your Practice! That’s right. Effective dental social media marketing doesn’t start online—it starts in your practice! And it starts with your team! Then, it moves online. Have you […]

December 23, 2013December 19, 2013
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6 Things Ron Burgundy Can Teach Us About Dental Marketing

Dental Practice Marketing

Who would have ever thought that Ron Burgundy would become a bright and shining example of great marketing? Will Ferrell’s “Anchorman” character has created such a buzz marketing and promoting the Dodge Durango that not only are the spots popular – they are producing! That […]

December 16, 2013December 16, 2013
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Is Automated Dental Social Media Marketing a Lie?

Dental Practice Marketing

Recently I’ve seen some dental marketing service companies pitching automated dental social media marketing in this way: “… the primary purpose of a dental practice blog is search engine optimization, not socialization. We turn off blog comments so that they don’t require management …” and […]

November 18, 2013November 18, 2013
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Re-Sharing Important Wall Posts on Your Facebook Page

Dental Practice Marketing

Your practice is likely already harnessing Facebook’s power as part of your marketing efforts. Congratulations! As you do so, here’s an important thing to keep in mind… Facebook’s content stream is always pushing your content down. Keeping it alive in a fan’s newsfeed is a […]

October 21, 2013October 18, 2013
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Raise Practice Awareness Through Post-Halloween Sweet Swap

Dental Practice Marketing

One-Click Download Your Complete, Turn-Key Program Have you ever sponsored a candy buyback program right after Halloween? If not, this is the year to try one! If so, here are some awesome free, downloadable materials you can use to make your event even more successful […]

October 7, 2013October 2, 2013
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How To Create A Winning Brand On Social Media

Dental Practice Marketing

Do you think about your brand before you post on social media? In fact, do you know what branding looks like on social media? Some service providers may tell you that a brand means you have a logo and your name in a graphic for […]

July 1, 2013September 5, 2013
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5 Reasons Your Social Media Marketing Has Stalled

Dental Practice Marketing

Once practices make the decision to get on board with social media, they generally do so with gusto. However, whether they stay motivated may or may not happen … What are the reasons some practices’ social marketing programs stall? Here are a few common challenges: […]

May 28, 2013September 5, 2013
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Marketing with Surgical Precision: RevenueWell’s New Campaign Manager

Dental Practice Marketing

As any marketer will tell you, the success of your email or direct mail campaign starts with a clean, well-targeted list of recipients. Simply put, your message, promotion, newsletter or announcement is most effective when you send it to the right people. Don’t send a […]

April 1, 2013
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The State of Social Media in Dentistry: What’s Working and What’s Not

Dental Practice Marketing

Social Media and Legal Considerations for Dentistry

Are you wondering what’s happening in social media today? What’s working – and not? What are we seeing? According to Pew Internet research, 67% of online adults use social networking sites. For those of you still hoping social media would just go away, current research supports its […]

March 25, 2013March 25, 2013
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Video Post-Op Instructions: An Effortless Personal Touch

Dental Practice Marketing

At RevenueWell, we’re huge on helping our customers deliver a world-class patient experience every day. “Why,” you’d ask, “isn’t RevenueWell in the practice marketing business?” Yes, indeed. And as marketers, we believe that delighting your patients every chance you get is the best marketing you’ll […]