Google Plus – Ghost Town or Boom Town for Your Practice
Are you on board with Google Plus Business Pages yet? If not, grab your stake ... Perhaps you are thinking “Not another social platform to manage! My team barely has...
Student Advantage
The dental students of today are the ones who will shape the future of dentistry as we know it. That’s why we are dedicated to helping them get off to...
5 Social Media Musts for the New Dentist
Today begins student week at Patterson Dental. Each day we will be publishing content solely for the dental student heading back to school, or the recent graduate heading into the...
Top 10 Dental Pros in Social Media
After spending a good amount of time considering a large number of prominent dentists and industry professionals who’ve proven to be effective in all things social media, we’ve narrowed our...
Doing Social Media Well (Part II)
As I stated in Part I, by now you’ve probably heard plenty of social media “best practices.” As promised, here are ten practices, or online behaviors, to avoid in social...
Pinterest Announcement
As many of you are aware, we are very active in the social media space and truly enjoy the interaction and conversations that take place there with dental professionals, vendors,...
Twitter – How to Make the Most of Your Tweets
There’s a common reason many dental practices don’t see benefits from their tweets. Some people have the impression that social media is only about technology. The tendency then is to...
Doing Social Media Well
Social media has far outgrown its infancy, and is presently emerging from adolescence into full maturity. Many businesses worldwide, including the majority of Fortune 1000 companies, are utilizing social media...
What is your capacity to grow?
About two months ago, I had the pleasure of speaking with John Luginbill of The Heavyweights about social media strategy for dental practices. He brought up a rather simple concept...
The CDC’s Guide to Writing for Social Media
The Electronic Media Branch at the Centers for Disease Control and Prevention (CDC) has developed a helpful guide to social media writing. This is a resource that is full of...
Why You Must Search Yourself on Facebook
When was the last time you searched your name or practice name on Facebook? If it’s been a while, you may want to do so today. I’m beginning to see...
Is Your Office Involved in Your Local Community?
This is a question I ask offices regularly, as it should be a piece of your marketing strategy. I will frequently hear that an office started a program such as...
Social Media Survey
Today there exist a plethora of social media channels that allow us to connect and interact with each other in ways we never thought possible. We share photos, videos and...
What Does Your Facebook Page Say About You?
What is the personality of your Facebook page? Is it friendly, fun, positive, cheerful, inspiring, serious, gross, depressing or boring? Whether you set an intention for what you want your...
The Texas Meeting
Annually during the first weekend of May, the Texas Dental Association holds its statewide conference in San Antonio. With Cinco de Mayo festivities in the air, many dental offices make...
Facebook Posting Etiquette
How often are you posting on your dental practice Facebook page? Once a week, every day, multiple times per day? Ever since the first Edgerank study was released, people have...
Starting with Patient Experience
I often hear from dentists that they are apprehensive about becoming active in the social media space because they are worried someone will start speaking badly of their dental practice....
Communication and Technology
If you’ll remember back to my post “Are You Really Listening?,” you’ll remember we talked about two self-imposed barriers to listening and effective communication. While these barriers are critical to...
Beware of Black Hat Facebook Marketing
Have you heard of black hat SEO (unscrupulous search engine optimization), which will supposedly help get your website to the top of Google? While getting your website to the top...
Social Sharing
Over the last several months, I have been elated to see more and more dental practices starting to participate in social media. Many of their websites have even started to...
Social Media Policy for Your Practice
Are you wondering if a social media policy is necessary for your practice? And what if you aren’t marketing with social media – do you still need a policy? Certified...
Are you ready for Facebook Timeline?
At the end of February, Facebook finally unveiled Timeline for business pages. The new features offer great opportunity for your dental practice to share your culture and highlight key messages,...
Help! Where do I start?
Facebook … Twitter … Blogs … YouTube … Google+ … Pinterest … It seems as though there is a new social media channel popping up every day. If you are...
The Root of It: How Has Social Media Impacted Your Dental Practice?
This week we asked some of our readers: How has social media impacted your dental practice? The use of social media has grown in popularity across the country in recent...
Word of Mouth
For years, people have been talking about their experiences at local businesses at birthday parties, at the grocery store, even at sporting events. These conversations were usually kept within a...
Technology in Social Media
Here at Patterson Dental, we strive to bring the latest technologies to you in order to help you more efficiently run your dental practice. Technology can help you manage your...
What’s This Social Media Thing All About?
As I talk to dental professionals from across the country, I often hear the same fears and concerns about becoming active in social media. “We have a Facebook page, but...
It Is Almost Time to Get to “The Root of It”
At the beginning of the month, we brought a new idea to Off the Cusp. We are still looking for a few more dental professionals to help us get to...
2012 Social Media Watch List
Not unlike our physical universe, the social media world is exponentially expanding. Trying to keep up and know how to get started or where to go next is a very...
Your Marketing New Year’s Resolution
Have you made a New Year’s resolution for your marketing? Here’s one. If you do one thing this year with your marketing, you should resolve to make it consistent. People...