Sneak Peek at New Eaglesoft Release
I’m proud to give you a sneak peek at one of the great new features from Eaglesoft 17 and Patterson Imaging 17 for release this summer: Dolphin 3D imaging tools will...
The Value of a Simple Patient Newsletter
Unlike most people who blog on dental marketing and patient communications, I have (at least for the time being) a unique perspective on the subject. How so? Well, I’m the...
A Better Prepared Practice
Editor’s Note: The following is an excerpt from Charlene White’s article “Activate Practice Proaction to Prevent a Panicked Reaction” in the current edition of The Wave. Read the full article...
Patient Experience: How Telephone Skills Really Make a Difference
Have you ever heard the phrase “You can hear a smile”? These five words can play a big part in our telephone skills, especially when the day is not going...
May Events
Join us in May for the following events! California 5/9: Beverly Hills – Dr. LaSage Live CEREC Demo 5/10: Petaluma – Eaglesoft User Group Meeting 5/10: Valencia – Cone Beam...
Upon Your Rep’s Next Visit
When your Patterson Dental representative stops in for their next visit, he or she likely will be carrying a small but savings-packed piece of paper. The What’s Hot Flyer contains...
Efficient CEREC Appointments
I’m often asked by new and seasoned CEREC users how to decrease their appointment times for a simple crown procedure. This question has a number of different solutions depending on...
The Real Deal Gets Social
If you’ve been to a trade show you know the organized chaos they can be; there is simply so much to do and see it can be impossible to fit...
Looking Back While Looking Ahead
It’s an exciting time at Oral Health America, with staff members both looking back at the work we did last year in preparation for our annual report and preparing for...
The Difficult Issue of Moisture in Dentistry
Moisture is the nature of the human body – especially the oral cavity. And while we’ve developed products to restore and protect our natural teeth, we’ve mostly only been able...
The Future of Sterilization: SciCan G4 Series
Dental sterilization has never been more important. It’s a responsibility based on trust that patients put in their dentist every time they step into their practice. And all of us...
How to Measure Your Marketing Efforts
Lately I have seen many questions on message boards about how to measure marketing. Why is it difficult to measure? Why won’t anybody give straight answers as to expected results?...
“Tech Support” Scams: Don’t Fall for a Fake Offer to Help
We’ve discussed online scams before on Off the Cusp, and this author is routinely amazed at the variety, creativity and temerity of the swindles bad guys pull off. Here is...
The #1 Secret For “New Marketing” Success
The temptation in dental practice marketing is to always be looking for the latest, greatest tool or trick – the silver bullet that will attract herds of new patients, eliminate...
Re-Introducing: Michelle Anderson
At Patterson, our innovative, practice-changing technologies are head-and-shoulders above anyone else in the industry. In part, that’s because we stand on our experience. Some of that experience comes from our...
A Team Huddle That Gets Rave Reviews or Another Boring Meeting?
Believe it or not, the difference between your team and a dream team is not far off. The key is perspective. With a few tweaks to your team huddle approach...
Eaglesoft Tip of the Month: Using InContact for Enhanced Efficiency
One of my favorite features, InContact is an interactive contact manager that makes keeping track of patients an effortless task. InContact allows you to store different groups of patients based...
The State of Social Media in Dentistry: What’s Working and What’s Not
Are you wondering what’s happening in social media today? What’s working – and not? What are we seeing? According to Pew Internet research, 67% of online adults use social networking sites. For...