Marketing Your CEREC Services
So you have the CEREC® single visit crown technology. Now what? In our experience, most people don’t know that a service that provides a crown in a single visit even...
Baby Steps – Marketing Strategies on a Budget
One of the scariest elements to marketing is the financial commitment it takes to get something accomplished. If you are financially strapped, your marketing endeavors may seem like an unattainable...
What you pay attention to, works
In business and in life, the activities that you pay attention to the most tend to grow and flourish. When it comes to your practice, what behaviors are you paying...
Decoding the Patient Mindset
You’ll hear a lot of talk these days about creating a great patient experience, but what are the practical steps to achieving that? What I’ve learned is that everything that...
Today, All Dental Marketing Is Digital Marketing
I was recently impressed with a blog post authored by Giselle Abramovich at Adobe entitled, “Make the Shift from Digital Marketing to Marketing in a Digital World.” Here’s a quote...
Managing Your Image Recycle Bin
The image recycle bin is a feature in both Eaglesoft and Patterson Imaging software that allows you to remove an image without deleting it, so it doesn’t appear in the...
Patterson Offers 10 AADOM National Conference Scholarships
In honor of the American Association of Dental Office Managers’ 10th anniversary, Patterson Dental is awarding 10 scholarships to attend this year’s AADOM National Conference, held September 4-6, 2014, in...
Marketing to Existing Patients? Create Age-Appropriate Messaging
We wrote recently about Content Marketing and the importance it plays in keeping patients educated, engaged and coming back to your practice for recommended treatment and maintenance. Here’s another critical...
To Post at Full Fee vs Insurance Fee – That Is the Question
There is a question many offices face and it can be a difficult one to answer. Is it better to post at insurance plan fees that are in-network, enter all...
The Importance of Your Data
I’m the IT support for my parents. Every time I travel to northern Minnesota, my parents have a list for me to help them with. Be it the DVD player...
5 Things to Expect From Your Social Media Marketing Provider
Many practices have implemented an internal social media manager. For those who haven’t, most work with a social media marketing provider. In other words, those practices have hired someone to...
How one dentist turned her small-town practice into a big success
Kristen Burris, DDS, started her dental practice in Shattuck, Oklahoma, more than 20 years ago after she and her husband bought a cattle ranch and moved across the state. Although...