Getting Ready for Green
There is no cookie cutter design formula for a green dental office. Successful green design is accomplished through a collaborative process between you, the dental practice owner, and your design...
Ditch Your Fear of the Discount Mailer Today with These Three Tips
You know those discount offers the competition sends out – $59 for a checkup and cleaning? You hate them, right? They steal your customers, right? Look. The biggest reason these...
Understanding your Dental Lease: Termination/Restoration
For part three of our five-part series about the most important lease clauses for dentists to understand, we’re going to talk about termination/restoration clauses. This is particularly important for any...
Informed Consent: Make Sure Your Patients Understand What They Are Being Told
I can recall many years ago when patients would enter a dental office, sit quietly in a treatment room and allow the dentist to perform whatever treatment the provider deemed...
Dentists seeking bright green future
A bright green future is possible for your practice. Here are four reasons to ‘go green’ at your dental practice.
Don’t Manage Your Team… Motivate Them
I once had a young woman who worked the front desk of a dental practice tell me that she wanted to be an office manager because it was so “glamorous.”...
Understanding your Dental Lease: Assignments and Assumptions
Last week we kicked off our series about the most important lease clauses to understand. We talked about lease exclusivity clauses and how they can be greatly beneficial to your...
Online Review Survival Checklist
Doctors and office managers alike cringe at the thought of a negative review sprouting up about their practice. When it comes to online reputation, social media is NOT a set...
Understanding your Dental Lease: Exclusivity Clause
The dental office lease is an important part of your dental practice. Over the course of your career it can be one of the most costly business expenses you have....
What Is Your HIPAA Compliance IQ?
All healthcare professionals would agree that maintaining confidentiality and privacy of patient information is of utmost importance. The requirements for maintaining confidentiality and privacy are strictly mandated under the HIPAA...
Reputation Management: Do You Know What’s Being Said About You Online?
Today, 4 out of 5 consumers say they give as much weight to an online review as they do a personal recommendation – which means, now more than ever, it’s...
Happy Administrative Professionals Week!
This week (April 19-25) marks the 63rd anniversary of Administrative Professionals Week and it’s the perfect time to thank your office management team. Without your smart and capable manager, where...
Following Up on That Unscheduled Treatment
While absence might make the heart grow fonder in some facets of life, time tends to work against us when it comes to things that we are not so naturally...
Discover New Possibilities with The Money Finder
One question I typically ask my customers during a training session is “How often do you query your database to produce a precise list of patients?” I then go on...
Balancing Social Media and Patient Privacy
Undeniably, technology has transformed the way dentistry is delivered and how we communicate with patients. With these changes come federal and/or state laws such as HIPAA, mandating patient privacy and...
And the Winner Is…
In-office promotions and patient giveaways are an easy way to market to existing and prospective patients. However, there are always legalities that must be followed to be sure that what...
Your Most Pressing Social Media HIPAA Related Questions
A few months ago, I wrote an article called Social Media Legal Considerations for Dentistry. Since then, I’ve received dozens of comments, questions and feedback. Many of you were simply grateful...
Using Social Media in a Regulated Industry
Social media is a very common piece of marketing strategy for many businesses, including dental practices, and often these businesses look to their customers to help create content. Customers are...
Clear Financial Arrangements Increase Case Acceptance
Dentistry and the business of dentistry have changed in recent years. With economic downturns and a slow recovery, your patients are responding and reacting to their healthcare needs differently. In...
Are You Really in Compliance with OSHA?
In general, dentists want to comply with OSHA regulations. After all, who would willingly risk the astronomical fines of up to $5K and more per incident per day? The problem...
5 Steps to Becoming More Confident in Infection Control Management
Are you up-to-date on the latest guidelines and standards from CDC, OSAP, OSHA and your state government? Do you stay current with industry news and continuing education? Develop more confidence...
Do You Know When to Keep the Barn Door Closed?
HIPAA and Release of Information regulations can create sticky situations. Frequently, I am asked how to handle release of information to the caregiver of an elderly patient after the information...
5 Best Incentives for Patient Reactivation
If your office is like most, your practice management system is home to several hundred dormant patients who haven’t stepped foot in your office for over 24 months. They’re your...
A Well-Trained Staff Will Significantly Impact Case Acceptance
Have you ever gone to a professional sporting event? The organization of the event and the staff working it are usually quite impressive. There are ushers to welcome you and...
Using Varnish Over Fluoride Trays
I purchased a dental practice in August 2014. This practice has only had only one other owner who built this practice from scratch in 1982. The practice philosophy was practically...
Return, Refer, Repeat
Have you noticed lately how marketers are cashing in on the real fear of not having enough new patients? Does your practice stress about new patient numbers every month? What...
Why MSDS Binders Are No Longer a Good Enough Approach
With new OSHA regulations coming into play, it’s time to rethink your bulky Material Safety Data Sheet binder. New OSHA Regulation – Hazard Communication For all hazardous products, OSHA requires...
How Much Is Your Data Worth?
Typically, when one thinks of the value of a business – dental practice or otherwise – one tends to think of the physical assets such as equipment, furniture and office...
A Private Area for Financial Discussions Increases Case Acceptance
Increasing case acceptance is high on every practice’s priority list; however, one factor that often gets overlooked is where the treatment and financial discussions take place. Let’s take a look...
How to Grow Your Whitening Business by Marketing Directly to Patients
Do you offer teeth whitening at your office? Of course you do; most dental offices do. But how much whitening do you actually perform every month? If you’re like most...