The Power of the Patient Referral
I recently saw one of the truest ads ever: "Our satisfied customers are our best ads." Of all the tactics you utilize in an effort to market your dental practice,...
Patterson Today – Fall ’12
Three times a year, we get to announce the release of a new edition of Patterson Today. Our office design, equipment and technology magazine, Patterson Today lets us tell the...
Using Pinterest to Market Your Dental Practice
This short post makes one assumption up front – that you at least know a little bit about Pinterest and may be using it personally. If not, you can get...
Google Plus – Ghost Town or Boom Town for Your Practice
Are you on board with Google Plus Business Pages yet? If not, grab your stake ... Perhaps you are thinking “Not another social platform to manage! My team barely has...
Student Advantage
The dental students of today are the ones who will shape the future of dentistry as we know it. That’s why we are dedicated to helping them get off to...
5 Social Media Musts for the New Dentist
Today begins student week at Patterson Dental. Each day we will be publishing content solely for the dental student heading back to school, or the recent graduate heading into the...
Doing Social Media Well (Part II)
As I stated in Part I, by now you’ve probably heard plenty of social media “best practices.” As promised, here are ten practices, or online behaviors, to avoid in social...
Pinterest Announcement
As many of you are aware, we are very active in the social media space and truly enjoy the interaction and conversations that take place there with dental professionals, vendors,...
Are You Ready for CEREC 27 and a half?
Wow! Where to start … how about at the beginning? The beginning of CEREC 27 and a half officially starts in 16 days. If you ask anyone on our CEREC...
Doing Social Media Well
Social media has far outgrown its infancy, and is presently emerging from adolescence into full maturity. Many businesses worldwide, including the majority of Fortune 1000 companies, are utilizing social media...
Is Your Office Involved in Your Local Community?
This is a question I ask offices regularly, as it should be a piece of your marketing strategy. I will frequently hear that an office started a program such as...
Social Media Survey
Today there exist a plethora of social media channels that allow us to connect and interact with each other in ways we never thought possible. We share photos, videos and...
Playing the Charity Card – Take the Gamble Out of Doing Philanthropic Work
Part II: How to Effectively Market Your Charitable Work While Playing the Charity Card By now I hope you’ve narrowed down your philanthropic initiatives to a handful of great causes...
The Texas Meeting
Annually during the first weekend of May, the Texas Dental Association holds its statewide conference in San Antonio. With Cinco de Mayo festivities in the air, many dental offices make...
Starting with Patient Experience
I often hear from dentists that they are apprehensive about becoming active in the social media space because they are worried someone will start speaking badly of their dental practice....
Communication and Technology
If you’ll remember back to my post “Are You Really Listening?,” you’ll remember we talked about two self-imposed barriers to listening and effective communication. While these barriers are critical to...
Help! Where do I start?
Facebook … Twitter … Blogs … YouTube … Google+ … Pinterest … It seems as though there is a new social media channel popping up every day. If you are...
Thank You for Impacting America’s Smiles
What a week it has been for all of us in Chicago! From everyone at Oral Health America, we’d like to send a big THANK YOU to the over 800...
The Root of It: How Has Social Media Impacted Your Dental Practice?
This week we asked some of our readers: How has social media impacted your dental practice? The use of social media has grown in popularity across the country in recent...
What’s This Social Media Thing All About?
As I talk to dental professionals from across the country, I often hear the same fears and concerns about becoming active in social media. “We have a Facebook page, but...
2012 Social Media Watch List
Not unlike our physical universe, the social media world is exponentially expanding. Trying to keep up and know how to get started or where to go next is a very...
The Root of It
Calling all dental professionals – we need YOUR help to get to the root of it. We want to feature your expertise, right here, on Off the Cusp. The best...
A Good Year for Technology
As the technology leader in dentistry, we pride ourselves in not only bringing technology to dental practices everywhere, but also offering the best support in the industry. As the year...
Eight Pitfalls to Avoid with Social Media
When it comes to social media, there are multiple opportunities to make the most of your Facebook page. And with that comes many concerns that dental practice owners have. Here...
+1 Your Dental Practice
Ford has one. Pepsi has one. We have one. Even Angry Birds has one. Want in on the secret? You can have one for your dental office, too. Yesterday, Google+...
To Refer or Not to Refer – Don’t Let That Be the Question!
When I talk with dental practices about patient referral programs, one of the first questions I ask is, “Have you given your patients the tools they need to refer a...
Dental Practice Marketing 101
Facebook and Twitter and Google+ … oh my! Last week, social media made headlines as Google+ opened up to the public and Facebook unveiled a slew of changes. While new...
Join Oral Health America As We Fall for Smiles®
Here in Chicago, hints of crisp, cool air after Labor Day can only mean one thing: Fall is upon us (and unfortunately, winter is on the way). As kids head...
Did you have your picture taken with Patté?
Patté, the Patterson Office Supplies mascot, made her official debut at this year’s AADOM conference in Nashville. She even showed up with her cowboy hat to take photos with attendees....
World of Mouth
“World of Mouth” means something drastically different in the dental world than it does to the rest of the world. It is no longer only about what dental professionals see...