The Nuts and Bolts of Dentistry
If you’ve been following the blog this week, you know that we’ve been sharing our field experience and showing you how it relates to what Patterson Dental can bring to...
The Digital Revolution Starts Here
Do you still have the song, “(Everything I Do) I Do It For You” stuck in your head from Paul’s post yesterday? I hope so – because it’s true. Everything...
“Everything I Do, I Do It for You…”
Remember the song that those lyrics come from? Bryan Adams sang it … It was the theme song for the movie “Robin Hood: Prince of Thieves” starring Kevin Costner …...
The Root of It: 2013 Edition
At the beginning of this year, we kicked off a blog series called The Root of It. This series allows you (and all of your great insights) to be featured...
Sirona at the Greater New York Dental Meeting
Fresh off the Greater New York Dental meeting, I’m struck by one theme: CEREC Omnicam is so approachable and easy to use, even a child can image with it. Of...
Grow Your Practice By Networking On Facebook
Once you make the decision to use Facebook for your practice, the next steps are to learn how to use it well. In addition to interacting with patients, there are...
December Events
Here’s where you can find us in December. Be sure to come say hi; we’d love to chat with you! Alabama 12/7: Bessemer – Implant Dentistry 12/7: Pelham – Treating...
Socialnomics 2013
It is hard to believe it has been over a year since we launched Off the Cusp. In that time, we’ve seen the dental industry rapidly grow and change. Not...
Social Networking: Blurring the Professional Boundary
As readers of this blog know, we love to discuss how social media tools can improve the patient experience via social networking platforms. While social networking provides a new and...
Growing beyond boundaries
Today, Patterson Companies is celebrating a significant milestone: 20 years as a publicly traded Company! This anniversary means success for everyone at Patterson, as well as for our customers and...
Brand Transparency
As the dynamics of how companies, both big and small, interact with their customers on social media continue to be analyzed, deconstructed, defined and redefined by the experts, those whose...
Are You Recognizing Your Team?
As a manager and a leader you need to make it a part of your daily routine to catch your team members or staff in the act of doing something...
A Dentist’s Kindness Results in Powerful Social Media Marketing Lesson
Dr. Edward Banas and his team at Ocean Springs Dental in Ocean Springs, Mississippi are heroes. When a special-needs boy was bullied and beat up at school, they stepped up...
Should Specialists Market with Social Media?
Is Facebook marketing beneficial for specialists as well? Absolutely. Specialty practices will often ask what they should post about ... the answer is a blend of dental and social posts....
4 Steps to Manage Your Online Reputation
What is the experience your practice provides your patients every time they step foot in your office? If you are like most of the dental practices Patterson partners with, you...
Doing Good and Doing Well!
Doing good can help generate positive publicity for your dental practice. Patients select their dental provider based on what they know about them. This information could come from a variety...
November Events
Here’s where you can find us in November. Be sure to come say hi; we’d love to chat with you! Arizona 11/11-11/16: Phoenix – Association of Military Surgeons of the...
Announcing DDS Rescue!
Last week at the ADA Annual Session, we announced our partnership with DDS Rescue! DDS Rescue is a business continuity solution. Your patient data, and your ability to access that...
For Success in Social Media Marketing, Follow the 4 E’s
Engage, Educate, Encourage, Entertain Social media, this explosive sphere that fosters social interaction and helps businesses connect with prospects and customers, is long past the emergent stage. More than that,...
Sirona Technology at the ADA
The ADA in San Francisco is where it’s happening in dentistry this week, and our team has been showing off the all new CEREC AC with Omnicam to an excited...
Now is the Time to Reinvest in Your Dental Practice
To help small business owners grow, the government passed tax laws to promote that growth by accelerating tax reductions through deduction and depreciation opportunities. New equipment purchases can be either...
New Vendors at ADA 2012
We are happy to welcome two vendors new to the Patterson booths at this year’s ADA Annual Session. We’ll be sharing the space in our main booth (#716) with SheerVision....
Sirona Technology at the 2012 ADA!
I’m looking forward to the upcoming American Dental Association annual conference in San Francisco October 18-20, 2012. There is little doubt that this year’s ADA will be one to remember...
Leveraging the Power of Twitter: A Great Tool for Dental Practice Marketing
Most dental offices have a Facebook page. And while I have yet to find any data that compares the number of dental professionals who use Facebook to the number who...
It’s Breast Cancer Awareness Month: Have Your Joined the Fight?
October is Breast Cancer Awareness Month, the time when people around the world come together to generate awareness and raise money to help in the fight against the disease. Millions...
Don’t Fall Off Patterson Advantage
We hope you are enjoying all the benefits the Patterson Advantage program has to offer you. Make sure you are on track to renew for 2013, so you can continue...
Gain Competitive Advantage with Click to Consult from OnTrack®
It’s like having a consultant at your side, readily available at a moment’s notice. With a single click of your mouse or tap on your mobile or tablet touchscreen,...
6 Simple Steps For An Awesome Halloween Candy Buy-Back Event!
After Halloween, have you ever held a candy buy-back event for trick-or-treaters in your community? It’s a great way to: strengthen patient relationships promote better health garner publicity create a...
Support the Fight for Infection Prevention
During the month of October, we are partnering with 11 infection control companies to raise funds for the Organization for Safety, Asepsis and Prevention (OSAP) in a special initiative –...
Are You Thinking of Starting or Expanding Your Dental Office?
Starting or expanding your dental office begins with a vision focusing on the patient experience. Creating a healthy practice occurs when you have a team of qualified and experienced professionals...