Understanding your Dental Lease: Exclusivity Clause
The dental office lease is an important part of your dental practice. Over the course of your career it can be one of the most costly business expenses you have....
What Is Your HIPAA Compliance IQ?
All healthcare professionals would agree that maintaining confidentiality and privacy of patient information is of utmost importance. The requirements for maintaining confidentiality and privacy are strictly mandated under the HIPAA...
3 Reasons Patients Love Technology
Looking to invest in state-of-the-art technology to improve patient care and increase production? Fearful of how your practice can afford it? Take heart! Using proper training and great communication skills,...
A Power-ful offer from Crest and Oral-B
All signs are pointing to the fact that this digital health trend that we’re all witnessing, maybe even experiencing, is not really a trend at all. We are well on...
It Was Time to Automate Social Media
Much has been written on this blog and all over the web about the benefits that social media can bring to your practice. It’s definitive – social media isn’t a...
The “New” Facebook: A Two-Part Effectiveness Strategy
As most of you know by now, Facebook has undergone (and continues to undergo) a huge transformation in the way it handles business pages. Facebook has moved aggressively to a “pay-to-play”...
Turning 21 Has Never Been More Fun, or Educational
Do you remember when you turned 21? I do and it was massive. I was surrounded by a sea of friends and some other people who I didn’t know at...
Patterson Companies named to Forbes list of America’s Most Trustworthy Companies
At Patterson, we’re excited! Here’s why…Patterson Companies again made the Forbes list of 100 Most Trustworthy Companies in America. What makes this acknowledgement especially sweet is that Patterson has been...
Ensure Efficiency with an Insert Wear Guide
Just like your hand scalers, ultrasonic insert tips wear with use. Worn insert tips can significantly diminish your scaling efficiency: 1 millimeter of tip loss results in a 25% loss...
Now introducing the Instrument Finder
Similar to carbide and diamond burs, dental instruments present many unique combinations of shapes, sizes, applications and materials. Because of this, we knew we could create a better search experience...
Benchmarking Your Tweets
Tracking the success of your tweets is one thing. Benchmarking your success is another. In order to truly benchmark your tweets, there are a few things you need to do....
2 Common Social Media HIPAA Questions
We’ve been asking you to submit your most pressing HIPAA-related social media questions, and a couple came in that I think are important, common questions. Question 1: How do you...
Reputation Management: Do You Know What’s Being Said About You Online?
Today, 4 out of 5 consumers say they give as much weight to an online review as they do a personal recommendation – which means, now more than ever, it’s...
Happy Administrative Professionals Week!
This week (April 19-25) marks the 63rd anniversary of Administrative Professionals Week and it’s the perfect time to thank your office management team. Without your smart and capable manager, where...
Following Up on That Unscheduled Treatment
While absence might make the heart grow fonder in some facets of life, time tends to work against us when it comes to things that we are not so naturally...
Discover New Possibilities with The Money Finder
One question I typically ask my customers during a training session is “How often do you query your database to produce a precise list of patients?” I then go on...
Advanced SEO for Dental Practices: Convert Your Web Traffic into Revenue
In the past I’ve emphasized the importance of making your dental practice web pages focused on your business goals. It sounds obvious, but the truth is that many practice websites...
Balancing Social Media and Patient Privacy
Undeniably, technology has transformed the way dentistry is delivered and how we communicate with patients. With these changes come federal and/or state laws such as HIPAA, mandating patient privacy and...
Stock audio and images for your videos
If you’re making a video and are considering using stock audio or images, we’ve got some tips for you (thanks to Dee for Dentist for the question). For practices that...
And the Winner Is…
In-office promotions and patient giveaways are an easy way to market to existing and prospective patients. However, there are always legalities that must be followed to be sure that what...
Your Most Pressing Social Media HIPAA Related Questions
A few months ago, I wrote an article called Social Media Legal Considerations for Dentistry. Since then, I’ve received dozens of comments, questions and feedback. Many of you were simply grateful...
New OSHA Requirement for the Dental Office
There is often misunderstanding as to what OSHA regulates in a dental facility. OSHA, in fact, is concerned with only one thing---the safety of employees. OSHA, which is an acronym...
Let Patterson send you to the AADOM Conference – for free!
As the Diamond Partner of the American Association of Dental Office Managers, Patterson Dental is honored to award scholarships to AADOM’s National Conference. This year, we’re awarding eight scholarships for...
Using Social Media in a Regulated Industry
Social media is a very common piece of marketing strategy for many businesses, including dental practices, and often these businesses look to their customers to help create content. Customers are...
Clear Financial Arrangements Increase Case Acceptance
Dentistry and the business of dentistry have changed in recent years. With economic downturns and a slow recovery, your patients are responding and reacting to their healthcare needs differently. In...
Are You Really in Compliance with OSHA?
In general, dentists want to comply with OSHA regulations. After all, who would willingly risk the astronomical fines of up to $5K and more per incident per day? The problem...
5 Steps to Becoming More Confident in Infection Control Management
Are you up-to-date on the latest guidelines and standards from CDC, OSAP, OSHA and your state government? Do you stay current with industry news and continuing education? Develop more confidence...
Video Tips: Know What You’re Going to Say
Internet videos are like dog years. To you, what feels like only one minute can feel like seven to your audience. That’s why it’s particularly important to be concise when...
Enhance Your Twitter Profile Image For Better Engagement
There is no perfect strategy that fits for every social media platform. That’s why we encourage our clients to understand the subtleties of each social media tool and think about...
Video Tips: The Importance of Audio
The dental practice is many things. Quiet is not one of them. Despite the inherent difficulty of finding a quiet location within the practice where you can make your video,...