Always on the lookout for fresh Facebook post ideas that elicit great engagement from your patients and prospective patients? Here’s an idea that seems to work every time. Think about something in your community that people will have varying opinions …
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What is the main reason you got on board with social media? Social media has mainly been seen as a marketing tool – a way to attract new patients. However, social media plays a much more important role for practices. …
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The temptation in dental practice marketing is to always be looking for the latest, greatest tool or trick – the silver bullet that will attract herds of new patients, eliminate attrition and exponentially grow practice equity. But typically results don’t …
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Are you wondering what’s happening in social media today? What’s working – and not? What are we seeing? According to Pew Internet research, 67% of online adults use social networking sites. For those of you still hoping social media would just go …
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If you’re like most dental practices (or any business) using Facebook, you’re likely always looking for fresh ideas to better engage with your fans. Here’s one that’s super simple, yet nearly always gets some great responses. Change your cover photo …
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Are you standing on the sidelines questioning if Facebook is right for your practice? There are a few unfortunate myths that prevent many dentists from moving forward with Facebook marketing. In speaking to dental professionals about social media, I continue …
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She’s dashing, fun, resourceful and animated – she also adores her red heels and looks slammin’ in a pantsuit. Perhaps you’ve known her from our publications, cartoons, Facebook page or by her cameo appearances at the AADOM (American Association of …
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Your Facebook page success is largely a reflection of how much you talk about it. It’s important to note that Facebook is not a “build it and they will come” marketing tactic. Social media marketing is more like a garden …
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As we’ve written before, an important factor in promoting your practice online is to know where the conversation is happening. Every day conversations shift from platform to platform depending on public preference and recent developments in services. Social media battles …
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When we talk about the power of online technologies to transform today’s practice, the discussion often revolves around patient engagement: anything from social media marketing to text message recare notifications to automatic treatment plan follow-ups. But what happens after your …
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The dental industry is evolving faster than ever. Everything from the materials and tools we use to the way we operate and market our dental practices is changing. There has never been a more exciting time to practice dentistry. I’m …
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Our Eaglesoft Practicing with the Masters webinar series has been around for awhile now and we have heard rave reviews! Through these webinars, we bring industry leaders to you, allowing you to gain insight, enhance your practice and earn AGD …
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Social media marketing in your dental practice is fueled by one-to-one relationships. Unlike traditional marketing, success is typically realized through connections with small numbers of patients and prospective patients, combined with great strategy, interesting content and passion. In our experience …
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Are you a Facebook newbie or a seasoned Facebook marketer? Regardless, it seems everyone today wants to learn the fastest way to get more likes and grow their community. There are many methods to market your practice on Facebook—some can …
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Happy New Year! Now it is time to get to work on those resolutions. (In case you missed it, Mahlia Matsch, from our human resources department, had a wonderful post last week on making your resolutions a success.) Last week …
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“Like us on Facebook.” “Follow us on Twitter.” As more and more dental offices start integrating social media into their practices, these phrases are being incorporated into almost every other marketing collateral a practice creates. That is a good thing. …
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At the beginning of this year, we kicked off a blog series called The Root of It. This series allows you (and all of your great insights) to be featured here on Off the Cusp. We will be kicking off …
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As many have experienced firsthand, the social media platform known as LinkedIn is a fantastic professional networking tool. LinkedIn members can build a robust online community of colleagues, business partners and former classmates. Recruiters utilize LinkedIn to find talented candidates …
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Once you make the decision to use Facebook for your practice, the next steps are to learn how to use it well. In addition to interacting with patients, there are many opportunities you can take advantage of. One of the …
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It is hard to believe it has been over a year since we launched Off the Cusp. In that time, we’ve seen the dental industry rapidly grow and change. Not only have we seen a shift in the way technology …
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