What's not to love about Valentine's Day? This holiday encourages showering family and friends with love, affection, attention, and even treats like crafts, cards, and sweets! Patients, do you want...
Another year has come and gone, and everywhere we look there are signs that winter is fast upon us. It has always amazed me how quickly a year will go...
Our research continues to show that the two biggest turnoffs that occur when a prospective new patient checks out a practice’s Facebook page for the first time, both revolve around...
Investments run deep in your practice: the best staff, the most efficient operations, and more advanced technology. If part of this effort involves CEREC, you understand patients aren’t the only...
We monitor, analyze and obsess over dental marketing posts all day long. The goal? To determine what content is most effective in helping practices thrive. We learn a lot –...
On September 24, David Mihm published the 2015 Local Search Ranking Factors, which is a collaborative project across the SEO industry to evaluate which factors are the most important for...
Have you been looking for a fresh approach to marketing whitening in your practice? My friend and prominent dental practice consultant, Gary Takacs, often refers to teeth whitening as a...
Reactivation campaigns in disguise. That’s the real role of birthday and holiday cards. These twice-a-year wonders of reactivation have remained a mainstay of practice marketing for as long as we...
I’ve listed Google My Business optimization as one of the top 5 SEO strategies to deploy for your dental practice online presence. It’s time to talk about “Google My Business...
One of the things that I really love about my job is the opportunity I have to visit face-to-face with so many dentists, orthodontists, and team members around the country....
These days every dental practice using Facebook is looking for more effective ways to get Likes, comments, and shares on their posts. Download These 5 Free Challenges… They Work! These...
A while back, I talked about what it takes to start up a blog for your dental practice, and while setting up a blog is easy enough to do, having...
Paid search advertising can be confusing for those of us who are not digital marketers. In fact, even for those of us who are experienced with paid search, keeping up...
Yelp is a touchy topic to tackle. Emotions and opinions about Yelp’s platform are all over the map. I’d like to cover one little sliver … how Yelp can help...
If you’re an endodontist, you already have a big challenge facing you – patient anxiety. For a patient, when they hear the words “root canal”, a pang of fear may...
You know those discount offers the competition sends out – $59 for a checkup and cleaning? You hate them, right? They steal your customers, right? Look. The biggest reason these...
Doctors and office managers alike cringe at the thought of a negative review sprouting up about their practice. When it comes to online reputation, social media is NOT a set...
Much has been written on this blog and all over the web about the benefits that social media can bring to your practice. It’s definitive – social media isn’t a...
As most of you know by now, Facebook has undergone (and continues to undergo) a huge transformation in the way it handles business pages. Facebook has moved aggressively to a “pay-to-play”...
We’ve been asking you to submit your most pressing HIPAA-related social media questions, and a couple came in that I think are important, common questions. Question 1: How do you...
Today, 4 out of 5 consumers say they give as much weight to an online review as they do a personal recommendation – which means, now more than ever, it’s...
In the past I’ve emphasized the importance of making your dental practice web pages focused on your business goals. It sounds obvious, but the truth is that many practice websites...
Undeniably, technology has transformed the way dentistry is delivered and how we communicate with patients. With these changes come federal and/or state laws such as HIPAA, mandating patient privacy and...
If you’re making a video and are considering using stock audio or images, we’ve got some tips for you (thanks to Dee for Dentist for the question). For practices that...
In-office promotions and patient giveaways are an easy way to market to existing and prospective patients. However, there are always legalities that must be followed to be sure that what...
A few months ago, I wrote an article called Social Media Legal Considerations for Dentistry. Since then, I’ve received dozens of comments, questions and feedback. Many of you were simply grateful...
Social media is a very common piece of marketing strategy for many businesses, including dental practices, and often these businesses look to their customers to help create content. Customers are...
Internet videos are like dog years. To you, what feels like only one minute can feel like seven to your audience. That’s why it’s particularly important to be concise when...
There is no perfect strategy that fits for every social media platform. That’s why we encourage our clients to understand the subtleties of each social media tool and think about...
The dental practice is many things. Quiet is not one of them. Despite the inherent difficulty of finding a quiet location within the practice where you can make your video,...
![10 Toothy Valentine’s Day Crafts [Free Printables Included]](https://www.offthecusp.com/wp-content/uploads/2016/02/10-toothy-valentines-social-800x288.jpg)
