Facebook Posting Etiquette
How often are you posting on your dental practice Facebook page? Once a week, every day, multiple times per day? Ever since the first Edgerank study was released, people have...
Mobilizing with Dolphin Imaging & Management Solutions
Dolphin has been addressing the needs of orthodontists for more than 20 years, developing software solutions that accommodate constantly changing practice trends. The most dramatic shift in this arena is...
Starting with Patient Experience
I often hear from dentists that they are apprehensive about becoming active in the social media space because they are worried someone will start speaking badly of their dental practice....
Playing the Charity Card – Take the Gamble Out of Doing Philanthropic Work
Part I: I’ve found that all oral health professionals have the talent and desire to give back to their community. These teeth-loving heroes like to use their superpowers to change...
Explore Store at Six Months
Almost exactly six months ago (wow, does time fly), we launched Patterson Explore Store at the Greater New York Dental Meeting. The conclusion of the California Dental Association South Meeting...
Increasing Treatment Plan Acceptance with Automatic Follow-Ups
If you’re like most practices out there, you could walk in tomorrow morning, run some good reports in your practice management system and easily find $500,000 to $1,000,000 in diagnosed...
Add the power of CAESY Cloud to your website!
When CAESY Cloud was launched last summer, I knew that it was going to have a positive effect on dental practices. All those great patient education videos were now easier...
Beware of Black Hat Facebook Marketing
Have you heard of black hat SEO (unscrupulous search engine optimization), which will supposedly help get your website to the top of Google? While getting your website to the top...
Social Sharing
Over the last several months, I have been elated to see more and more dental practices starting to participate in social media. Many of their websites have even started to...
The Anatomy of a Perfect Patient Reactivation Email
Got email addresses for some of the patients you haven’t seen in a while? Good. You actually have a pretty decent chance of bringing them back to your practice –...
Are you ready for Facebook Timeline?
At the end of February, Facebook finally unveiled Timeline for business pages. The new features offer great opportunity for your dental practice to share your culture and highlight key messages,...
Help! Where do I start?
Facebook … Twitter … Blogs … YouTube … Google+ … Pinterest … It seems as though there is a new social media channel popping up every day. If you are...
5 Ways to Improve Your Recall Program
When doctors ask us about the first thing they should do to market their practice, our stock response is to look within their own four walls first. Granted, all practices...
Marketing Technology and Resources Within Your Practice
When I bought my last new automobile, it reminded me of a new home I purchased. I was told that the “basic” model came without upgrade features. The “bells and...
Six Things You Can Do to Improve the Doctor and Team Photos
One thing we hear in practices on a consistent basis is that the team and/or the doctor do not like the pictures taken of them. Here are some tips to...
Introducing RevenueWell
We are excited to announce a Chicago Midwinter show-stopper – Patterson Dental’s launch of RevenueWell and an exclusive offer! If you are in Chicago February 23-25 for the Chicago Dental Society’s...
The Root of It: How Has Social Media Impacted Your Dental Practice?
This week we asked some of our readers: How has social media impacted your dental practice? The use of social media has grown in popularity across the country in recent...
Word of Mouth
For years, people have been talking about their experiences at local businesses at birthday parties, at the grocery store, even at sporting events. These conversations were usually kept within a...
Technology in Social Media
Here at Patterson Dental, we strive to bring the latest technologies to you in order to help you more efficiently run your dental practice. Technology can help you manage your...
What’s This Social Media Thing All About?
As I talk to dental professionals from across the country, I often hear the same fears and concerns about becoming active in social media. “We have a Facebook page, but...
It Is Almost Time to Get to “The Root of It”
At the beginning of the month, we brought a new idea to Off the Cusp. We are still looking for a few more dental professionals to help us get to...
2012 Social Media Watch List
Not unlike our physical universe, the social media world is exponentially expanding. Trying to keep up and know how to get started or where to go next is a very...
Sharing the CEREC Story
When you invest in CEREC technology, it’s important to get your current and prospective patients excited that you offer this valuable service. Let’s face it, in today’s busy world it...
Your Marketing New Year’s Resolution
Have you made a New Year’s resolution for your marketing? Here’s one. If you do one thing this year with your marketing, you should resolve to make it consistent. People...
The Root of It
Calling all dental professionals – we need YOUR help to get to the root of it. We want to feature your expertise, right here, on Off the Cusp. The best...
Eight Pitfalls to Avoid with Social Media
When it comes to social media, there are multiple opportunities to make the most of your Facebook page. And with that comes many concerns that dental practice owners have. Here...
Happy Anniversary, CAN-SPAM Act
Eight years and three days ago today, the federal CAN-SPAM Act was signed into law. The Act delegated enforcement of a single set of federal standards governing unsolicited email communication...
Site Search
We all know that being able to find your website on Google and other search engines is vital for driving traffic to your dental office’s website. However, what do your...
Reporting and My Account
Technology is constantly evolving, making things faster and easier. Many of the technologies we use every day didn’t even exist or were at best in their infancy just 10 years...
Rewarding Your Dental Patients
Word of mouth marketing is not a new concept. It is just evolving and growing exponentially. What your dental patients say about your office is no longer confined to moments...