The Future of Sterilization: SciCan G4 Series
Dental sterilization has never been more important. It’s a responsibility based on trust that patients put in their dentist every time they step into their practice. And all of us...
How to Measure Your Marketing Efforts
Lately I have seen many questions on message boards about how to measure marketing. Why is it difficult to measure? Why won’t anybody give straight answers as to expected results?...
“Tech Support” Scams: Don’t Fall for a Fake Offer to Help
We’ve discussed online scams before on Off the Cusp, and this author is routinely amazed at the variety, creativity and temerity of the swindles bad guys pull off. Here is...
The #1 Secret For “New Marketing” Success
The temptation in dental practice marketing is to always be looking for the latest, greatest tool or trick – the silver bullet that will attract herds of new patients, eliminate...
Re-Introducing: Michelle Anderson
At Patterson, our innovative, practice-changing technologies are head-and-shoulders above anyone else in the industry. In part, that’s because we stand on our experience. Some of that experience comes from our...
A Team Huddle That Gets Rave Reviews or Another Boring Meeting?
Believe it or not, the difference between your team and a dream team is not far off. The key is perspective. With a few tweaks to your team huddle approach...
Eaglesoft Tip of the Month: Using InContact for Enhanced Efficiency
One of my favorite features, InContact is an interactive contact manager that makes keeping track of patients an effortless task. InContact allows you to store different groups of patients based...
The State of Social Media in Dentistry: What’s Working and What’s Not
Are you wondering what’s happening in social media today? What’s working – and not? What are we seeing? According to Pew Internet research, 67% of online adults use social networking sites. For...
Spring Cleaning: Get Organized With One Simple Exercise!
For most of us, spring cleaning means getting rid of the clutter that’s built up over the year and doing some serious scrubbing. While we’re accustomed to organizing our homes...
April Events
Join us in April for the following events! Arkansas 4/4: Little Rock – Little Rock Annual Golf Event California 4/5: El Segundo – Eaglesoft User Group Meeting 4/11-4/13: Anaheim – California Dental Association 4/17:...
A Great Time for Schick
With an amazing special offer extended through April 26, there is no better time to purchase Schick intraoral imaging products. This promotion is designed to make it more convenient than...
Video Post-Op Instructions: An Effortless Personal Touch
At RevenueWell, we’re huge on helping our customers deliver a world-class patient experience every day. “Why,” you’d ask, “isn’t RevenueWell in the practice marketing business?” Yes, indeed. And as marketers,...
Have you checked out 2min2x?
Now launched and in full toothbrush-championing mode, the 2min2x campaign is spreading the word about children’s oral health. A campaign put together by the combined efforts of the Dental Trade...
International Dental Show Is Hard to Leave … Literally
It’s always easy to go to the International Dental Show in Germany and it’s often hard to leave. That disparity was even greater this year. The biennial show features more...
CAD/CAM Programs at the 101st Thomas P. Hinman Meeting
At this year’s 101st Thomas P. Hinman Dental Meeting in Atlanta, there will be an unprecedented opportunity to hear from two dynamic thought leaders in the world of dental CAD/CAM...
Optimize the Omnicam with 90 Degrees
The revolutionary Omnicam from Sirona is the best intraoral scanning device in dentistry today. Its simplicity and ergonomic shape allow the user to easily scan throughout the mouth. This renders...
It’s just a logo … or is it?
Quick! If you have an extracted tooth, area landmark, or something that is a representation of your hobby – then stop! Turn off your phone. Remove all distractions. Shut off...
Data Securing Tips: How to Safely Use a Mobile Device for Your Practice
There is a good chance that you, reader of Off the Cusp, are accessing this blog from a so-called “smart” device – that is, an Internet-connected mobile phone or portable...
At A-dec, Seeing Is Believing
Sometimes, seeing really is believing. When it comes to A-dec equipment, we find that’s often the case. A-dec’s reputation for high-quality, reliable products is no secret. But its remarkable culture,...
The Importance of a Solid Foundation
I have just returned from the AADPA meeting in Las Vegas where I spent several days talking to dental practices about the digital technologies that are available to them. A...
Facebook Engagement Idea #133 – New Cover Image
If you’re like most dental practices (or any business) using Facebook, you’re likely always looking for fresh ideas to better engage with your fans. Here’s one that’s super simple, yet...
Introducing: Adam Quade
If you’ve ever spoken with me, you know how passionate I am about CEREC. I wasn’t sure if it would be possible to find someone as excited about CEREC as...
35th International Dental Show: March 12-16, 2013
Every other year for the past 90 years, dental suppliers and manufacturers from across the globe have gathered in Cologne, Germany, for the International Dental Show (IDS). The IDS is...
The Root of It: Thanks to Dental Assistants
This week is the 36th Annual Dental Assistants Recognition Week and we want to make it a very special week for some of our Off the Cusp readers. That’s why...
Advanced Eaglesoft Trainings with Patterson Dental Technology Advisors
Recently, I’ve had the opportunity to provide several Patterson customers with advanced Eaglesoft training. I love interacting with our clients and learning directly from them, what we can do to...
Five Common Facebook Marketing Myths
Are you standing on the sidelines questioning if Facebook is right for your practice? There are a few unfortunate myths that prevent many dentists from moving forward with Facebook marketing....
Thank You Dental Assistants
How amazing are the dental assistants in your office? Next week is the 36th Annual Dental Assistant Recognition Week (DARW), and it is a great time to let them know...
23rd Annual OHA Gala Recap – Gathering for a Great Cause
Having been in the dental industry for over 25 years (no need for me to say how many over), I am keenly aware just how generous our industry is. However,...
Dealing with Unhappy Patients
It’s inevitable … at some point in time you, or one of your staff members, will encounter a dissatisfied or unhappy patient. I am sure that your office or practice...
Challenges of Root Canal Preparation
During root canal preparation, you have two major goals: prevention of periradicular disease and the healing of any current infection. The first step in achieving this goal includes removing affected...