How does social media marketing help spread the word about your practice? Often, it starts by doing good—then, sharing those “stories that spread”. And here’s an awesome example happening as...
Love them or hate them, hashtags are everywhere. Used correctly, hashtags can help supercharge your social media content. On the other hand, use them without consideration and you risk annoying...
Are you wondering if social media marketing is worthwhile? The issue in questioning social media’s value often comes down to expectations. In conferences, Facebook groups and various forums, I’ve heard...
Social media isn’t something that should just reside in a marketing plan. An increasing number of job seekers are turning to social media to not only connect with the companies...
One of the scariest elements to marketing is the financial commitment it takes to get something accomplished. If you are financially strapped, your marketing endeavors may seem like an unattainable...
I’m the IT support for my parents. Every time I travel to northern Minnesota, my parents have a list for me to help them with. Be it the DVD player...
Many practices have implemented an internal social media manager. For those who haven’t, most work with a social media marketing provider. In other words, those practices have hired someone to...
Spring is a time of new beginnings, opportunities and growth. It’s also a great time to evaluate your practice and consider changes that could help you enhance the patient experience...
Social media change is constant. If you’re still managing your Facebook, Twitter and other platforms the same way you did last year, you are likely missing opportunities. Like many of...
Like hairstyles, fashion, cars and computers, websites follow certain trends in style and function. This is why websites typically are replaced or upgraded every 3-5 years. Here are 6 trends...
Who’s your social media champion? This is the person in your practice who manages your social media. Even if you’ve chosen to work with an outside social media partner, it’s...
There is a strong connection between oral health and overall health. That’s not news to you, but too often, it is news to patients. One of the goals of Hygiene...
Social media has been a buzz word in many practices this year. Some practices rave about the benefits, while others struggle. Below are five common challenges and how to overcome...
One-Click Download Your Complete, Turn-Key Program Have you ever sponsored a candy buyback program right after Halloween? If not, this is the year to try one! If so, here are...
Over the past several months, I have heard multiple practices make comments about their concerns that their social media posts were not professional enough. Some practices are so concerned that...
Do you think about your brand before you post on social media? In fact, do you know what branding looks like on social media? Some service providers may tell you...
Oral Health America's Fall for Smiles® campaign is underway, having launched Sept. 1 with the release of our public opinion survey results that show that low-income older Americans are not...
Yes! Social media is a great marketing tool. It is A form of marketing, but it is not THE only form of marketing. I’m a big fan of the role...
Three times a year, we release a new edition of Patterson Today, our office design, equipment and technology magazine. In each new edition we share the stories of doctors from...
Is your dental practice just getting started with social media marketing? Or perhaps you’re already using a few tools like Facebook, but you’re looking for some fresh approaches and ideas?...
Oral Health America's annual Fall for Smiles® campaign is just around the corner, which focuses on educating all Americans about the importance of oral health and how to keep a healthy...
Has your social media engagement dwindled lately? Your content could be the reason. Times have changed and what would have been a great Facebook post a year ago, may not...
Social media is much like any social situation that you may encounter. It just so happens that this one happens to be online. If you think in terms of what...
Once practices make the decision to get on board with social media, they generally do so with gusto. However, whether they stay motivated may or may not happen … What...
A few years ago, Patterson and Sirona started the 3D Summit program to educate the dental community about cone beam technology and its profound impact on the practice lifestyle and...
What is your mother’s maiden name? What is the name of your favorite pet? In what city were you born? What is your favorite sports team? You have likely been...
It all started with a question: “What is your dental philosophy?” If you ask this question of a member of any dental practice, you’ll get a different answer. And while...
As any marketer will tell you, the success of your email or direct mail campaign starts with a clean, well-targeted list of recipients. Simply put, your message, promotion, newsletter or...
Is your reception area preventing patients from saying yes to treatment? Increase case acceptance in your practice by starting every patient experience off on the right foot. Make a strong...
What is the main reason you got on board with social media? Social media has mainly been seen as a marketing tool – a way to attract new patients. However,...
