Video Tips: Let There Be (Appropriate) Light
Whether it’s a dental practice trying to market a new service or a puppy doing something amazing (OK, more likely the puppy), we have all encountered videos with poor lighting...
5 Best Incentives for Patient Reactivation
If your office is like most, your practice management system is home to several hundred dormant patients who haven’t stepped foot in your office for over 24 months. They’re your...
Video Tips: Put Yourself in Position for a Memorable Video
Somewhere in the not-so-distant past, where increasingly accessible video technology crossed paths with the rise of social media, the viral video was born. Few are immune to its intoxicating effects...
Finding the Right SEO Help for Your Website
Over the past few months I’ve discussed some strategies and tactics for dental practice SEO. In some cases I bet some of you are thinking “I need help with my...
Blogging Basics: What You Need to Know to Get Started
Blogging can be a great communication and marketing tool for dental practices when done right. I won’t sit here and tell you they’re easy and every practice should have one,...
A Turnkey Charity Program That Promotes Your Practice AND Helps Kids
Have you heard of Smiles For Life? Each year, March through June, over 500 dental practices throughout North America whiten teeth to raise donations for seriously ill, disabled, and underprivileged...
How to Grow Your Whitening Business by Marketing Directly to Patients
Do you offer teeth whitening at your office? Of course you do; most dental offices do. But how much whitening do you actually perform every month? If you’re like most...
Shifting Gears in Facebook Marketing: Throttle Up in 2015
Facebook has changed dramatically in the last few months. Your social media strategy must change too. Without major changes, many practices will find their visibility and results may perish. There...
The ADA Releases Practical Guide to Internet Marketing
This week the American Dental Association released their new book, The Practical Guide to Internet Marketing. I was flattered that they asked me to author one of its chapters. The...
How Much Does It Really Cost to Send a Laser Postcard?
Here at RevenueWell, we've helped thousands of dental offices eliminate the need to manually send letters and postcards for a host of common communications. From recalls and patient reactivation to...
Top 10 Blog Posts of 2014
If you’re a frequent reader of Off The Cusp, then you’ll know we cover a lot of topics and hear from a lot of different contributors who have a huge...
See How 5 Dental Practices Are Using Instagram Marketing
Are you utilizing Instagram to help market your dental practice? If not, now may be a great time to start! There are only a few simple DOs and DONTs to...
4 Local SEO Tips For Your Dental Practice
Last month I outlined some basics to consider for dental practice SEO. To continue this conversation I want to discuss certain topics in more detail. This month I’m discussing local...
Are You Marketing Directly to Teens and Young Adults? Here’s Why You Should
In your practice today, there are dozens – if not hundreds – of patients with whom you hardly ever speak. They visit your office twice a year, say hello, sit...
The State of Social Media in Dentistry 2014/2015
Are you wondering what’s happening in social media today? What’s working - and what's not? What are we seeing? According to Pew Internet Project’s research, 74% of online adults use social...
5 Things to Boost SEO for Dental Practices
What is SEO and how does it relate to dental practices? SEO, or search engine optimization, refers to the process of making your website Google friendly (or Bing friendly or...
10 Recommended Boards for Your Practice’s Pinterest Page
Are you pinning yet? Hope so. Pinterest can be a useful tool in your dental marketing toolbox. If not, here’s an important concept to remember: Your first question should NEVER...
5 Ways to Make an Irresistible Email Subject Line
When it comes to email marketing, many people put all their energy into the content of their email – and never give a second thought to the email’s subject line....
The Influence of Mom on Facebook
If so many teens find Facebook uncool, is it still worth your marketing spend? Consider the reason Facebook is no longer cool in teenagers’ minds – teachers, moms, dads and...
What is a Responsive Website and Do You Need One?
Mobile and handheld devices are increasingly popular and are being used in place of or in addition to the PC. Mobile devices are great for people who are always on...
Is Your Social Media Supporting Your Marketing Funnel?
For five years now, we’ve been coaching hundreds of client practices and thousands of other dental practices on the merits of nurturing patient relationships online. Doing so is certainly a...
Increase Insurance Utilization Through Patient Outreach
If you’re a frequent “Off the Cusp” reader, you know we’re keen on the idea that effective patient communication is one of the easiest, most measurable and predictable ways to...
Social Media Marketing: Where Should You Focus?
Should your practice be on Pinterest? What about LinkedIn? Does Instagram really matter? The answer is different for every practice. Many practices don’t want to spend time considering questions like,...
3 Local Advertising Options to Consider
Advertising in general is a mixed bag. You have to be present regularly to be noticed. Remember, as my colleague Misty Clark says, your message must be seen, felt, heard...
Learning About Dental Marketing From A Bucket Of Ice
How does social media marketing help spread the word about your practice? Often, it starts by doing good—then, sharing those “stories that spread”. And here’s an awesome example happening as...
Should You Be Using Google AdWords?
If you’re a regular Off The Cusp reader with an eye toward practice growth, you’re no doubt using a mix of referral marketing, well-crafted SEO, and easy-to-share newsletters to bring...
How to Use #Hashtags for #DentalMarketing
Love them or hate them, hashtags are everywhere. Used correctly, hashtags can help supercharge your social media content. On the other hand, use them without consideration and you risk annoying...
5 Marketing Tips That Will Make a Difference
When celebrating my anniversary with my husband this past month, I made a reservation for a nice restaurant in Oklahoma City. It is well known for its food and ambiance....
Social Media Helps Move Your Practice Away From Commodity Dentistry
A Costco cup of coffee costs $0.50. Down the street at Starbucks you’ll pay six times that much. Have you ever heard people walk into Starbucks and ask them to...
9 Monthly Reports to Check the Pulse of Your Practice
Do you know how to tell if your practice is “healthy” from your reports? Take a look at the numbers; they will tell you a story. Checking key indicators periodically...