Always on the lookout for fresh Facebook post ideas that elicit great engagement from your patients and prospective patients? Here’s an idea that seems to work every time. Think about...
What is the main reason you got on board with social media? Social media has mainly been seen as a marketing tool – a way to attract new patients. However,...
Unlike most people who blog on dental marketing and patient communications, I have (at least for the time being) a unique perspective on the subject. How so? Well, I’m the...
Have you ever heard the phrase “You can hear a smile”? These five words can play a big part in our telephone skills, especially when the day is not going...
Lately I have seen many questions on message boards about how to measure marketing. Why is it difficult to measure? Why won’t anybody give straight answers as to expected results?...
The temptation in dental practice marketing is to always be looking for the latest, greatest tool or trick – the silver bullet that will attract herds of new patients, eliminate...
Quick! If you have an extracted tooth, area landmark, or something that is a representation of your hobby – then stop! Turn off your phone. Remove all distractions. Shut off...
If you’re like most dental practices (or any business) using Facebook, you’re likely always looking for fresh ideas to better engage with your fans. Here’s one that’s super simple, yet...
If you’re a dental professional who’s just starting out with building a practice marketing program, you know there’s no shortage of options out there. From newspaper ads to Yellow Pages...
All big ventures that are meant to add value to your life, require a plan. You go on a vacation – you have a plan. You build a house –...
New to Twitter? Does the thought of adding Twitter to your practice’s social media marketing toolbox scare you? Don’t worry! It’s not as overwhelming as you may think – as...
Your Facebook page success is largely a reflection of how much you talk about it. It’s important to note that Facebook is not a “build it and they will come”...
When we talk about the power of online technologies to transform today’s practice, the discussion often revolves around patient engagement: anything from social media marketing to text message recare notifications...
The dental industry is evolving faster than ever. Everything from the materials and tools we use to the way we operate and market our dental practices is changing. There has...
Our Eaglesoft Practicing with the Masters webinar series has been around for awhile now and we have heard rave reviews! Through these webinars, we bring industry leaders to you, allowing...
Social media marketing in your dental practice is fueled by one-to-one relationships. Unlike traditional marketing, success is typically realized through connections with small numbers of patients and prospective patients, combined...
Are you a Facebook newbie or a seasoned Facebook marketer? Regardless, it seems everyone today wants to learn the fastest way to get more likes and grow their community. There...
When you envision the practice of your dreams, what do you see? If it’s happy patients, a satisfied staff and the lifestyle you’ve always wanted, then you’ve come to the...
“Like us on Facebook.” “Follow us on Twitter.” As more and more dental offices start integrating social media into their practices, these phrases are being incorporated into almost every other...
Once you make the decision to use Facebook for your practice, the next steps are to learn how to use it well. In addition to interacting with patients, there are...
As readers of this blog know, we love to discuss how social media tools can improve the patient experience via social networking platforms. While social networking provides a new and...
Dr. Edward Banas and his team at Ocean Springs Dental in Ocean Springs, Mississippi are heroes. When a special-needs boy was bullied and beat up at school, they stepped up...
Is Facebook marketing beneficial for specialists as well? Absolutely. Specialty practices will often ask what they should post about ... the answer is a blend of dental and social posts....
What is the experience your practice provides your patients every time they step foot in your office? If you are like most of the dental practices Patterson partners with, you...
Doing good can help generate positive publicity for your dental practice. Patients select their dental provider based on what they know about them. This information could come from a variety...
Here’s where you can find us in November. Be sure to come say hi; we’d love to chat with you! Arizona 11/11-11/16: Phoenix – Association of Military Surgeons of the...
Engage, Educate, Encourage, Entertain Social media, this explosive sphere that fosters social interaction and helps businesses connect with prospects and customers, is long past the emergent stage. More than that,...
Seems like a silly statement, doesn’t it? Well, I’ll take that a step further and say your dental practice SHOULD be fun. It should be a fun place, not just...
Most dental offices have a Facebook page. And while I have yet to find any data that compares the number of dental professionals who use Facebook to the number who...
After Halloween, have you ever held a candy buy-back event for trick-or-treaters in your community? It’s a great way to: strengthen patient relationships promote better health garner publicity create a...
