Are you looking to grow your dental practice without spending a fortune? According to research by acclaimed marketing and sales platform Hubspot, 92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating that their efforts increased traffic […]
Have you been looking for a fresh approach to marketing whitening in your practice? My friend and prominent dental practice consultant, Gary Takacs, often refers to teeth whitening as a “gateway service” that leads to more interest in other restorative and cosmetic dental services your […]
Much has been written on this blog and all over the web about the benefits that social media can bring to your practice. It’s definitive – social media isn’t a fad. Too many of your patients use it (210 million a day for just Facebook) […]
Tracking the success of your tweets is one thing. Benchmarking your success is another. In order to truly benchmark your tweets, there are a few things you need to do. Set your goals It’s impossible to know what you should be looking at in terms […]
There is no perfect strategy that fits for every social media platform. That’s why we encourage our clients to understand the subtleties of each social media tool and think about them independently. What works for a dental practice’s Facebook page may not work on Twitter. […]
Picture it. You’re sitting at your work computer, writing a tweet about the new post you wrote for the practice’s blog. Painstakingly, you go over the details of the tweet over and over again, flirting with the 140-character limit, then realize you haven’t included the […]
Are you wondering what’s happening in social media today? What’s working – and what’s not? What are we seeing? According to Pew Internet Project’s research, 74% of online adults use social networking sites (up 7% from last year). For those of you still hoping social media would […]
Should your practice be on Pinterest? What about LinkedIn? Does Instagram really matter? The answer is different for every practice. Many practices don’t want to spend time considering questions like, “What are your goals?” or “What are your resources?”, which will lead them to answers […]
Love them or hate them, hashtags are everywhere. Used correctly, hashtags can help supercharge your social media content. On the other hand, use them without consideration and you risk annoying followers. If you’re new to or not entirely clear on hashtags, here’s what you’re missing. […]
Social media isn’t something that should just reside in a marketing plan. An increasing number of job seekers are turning to social media to not only connect with the companies or organizations they’re interested in, but they’re also using it as a resource when searching […]
Social media has been a buzz word in many practices this year. Some practices rave about the benefits, while others struggle. Below are five common challenges and how to overcome them. 1. Total outsourcing I talk with doctors on a regular basis who are frustrated […]
Has your social media engagement dwindled lately? Your content could be the reason. Times have changed and what would have been a great Facebook post a year ago, may not go over well today. Facebook users in particular have become more finicky about what they […]
Social media is much like any social situation that you may encounter. It just so happens that this one happens to be online. If you think in terms of what makes your patients like you, trust you, and want to talk about you, then you […]
Are you wondering what’s happening in social media today? What’s working – and not? What are we seeing? According to Pew Internet research, 67% of online adults use social networking sites. For those of you still hoping social media would just go away, current research supports its […]
She’s dashing, fun, resourceful and animated – she also adores her red heels and looks slammin’ in a pantsuit. Perhaps you’ve known her from our publications, cartoons, Facebook page or by her cameo appearances at the AADOM (American Association of Dental Office Managers) national conferences. […]
New to Twitter? Does the thought of adding Twitter to your practice’s social media marketing toolbox scare you? Don’t worry! It’s not as overwhelming as you may think – as long as you understand Twitter’s objectives in dental marketing, and take it in baby steps. […]
“Like us on Facebook.” “Follow us on Twitter.” As more and more dental offices start integrating social media into their practices, these phrases are being incorporated into almost every other marketing collateral a practice creates. That is a good thing. If you are taking the […]
It is hard to believe it has been over a year since we launched Off the Cusp. In that time, we’ve seen the dental industry rapidly grow and change. Not only have we seen a shift in the way technology is used within dental practices, […]
I’ve always been in awe of the power weather can have – maybe that has something to do with being a meteorologist’s niece. However, technology is my true passion and what I live and breathe everyday for Patterson. When Hurricane Sandy hit the east coast […]
A few weeks ago in my blog post I asked if your dental office was a fun place to be. I received many emails telling me about the fun events, programs or people in your offices. It was great to see energy around making the […]
I’d like to begin by thanking all of the artistic and gifted people who participated in this fun Halloween contest by submitting their unique and toothy creations. Selecting three finalists was no easy task, and that’s not lip service; on Facebook and Twitter, we received […]
What is the experience your practice provides your patients every time they step foot in your office? If you are like most of the dental practices Patterson partners with, you probably are in the process of updating the technology you have to offer more or […]
It’s that time of year when people across the country are stocking up on candy for trick-or-treaters and planning for Halloween parties and festivities. Tonight or sometime this weekend, many will gather with friends and family to show off their pumpkin carving skills (or lack […]
Most dental offices have a Facebook page. And while I have yet to find any data that compares the number of dental professionals who use Facebook to the number who use Twitter, it’s safe to say the latter is considerably less than the former. What […]
*REMINDER* This Year’s Insurance Benefits Will Expire Soon! Dental insurance can be confusing for patients and providers alike. When I worked in a dental office, a majority of my time was spent communicating benefits to patients who needed help understanding their plan. Don’t assume your […]
From time to time, dental professionals just venturing out into the social media space approach us with the question, “What kind of stuff should we post on Facebook and Twitter?” A great question to ask! Discovering what type of content draws your audience to engage […]
I recently saw one of the truest ads ever: “Our satisfied customers are our best ads.” Of all the tactics you utilize in an effort to market your dental practice, there is only one that validates and confirms any claim you make about your practice […]
Three times a year, we get to announce the release of a new edition of Patterson Today. Our office design, equipment and technology magazine, Patterson Today lets us tell the stories of doctors around the country who have partnered with their local Patterson team to […]
Today begins student week at Patterson Dental. Each day we will be publishing content solely for the dental student heading back to school, or the recent graduate heading into the field. After years of being in dental school, you’re finally embarking on an exciting new […]
After spending a good amount of time considering a large number of prominent dentists and industry professionals who’ve proven to be effective in all things social media, we’ve narrowed our list down to ten. By no means was this an easy task, as we consistently […]