Are you wondering if social media marketing is worthwhile? The issue in questioning social media’s value often comes down to expectations. In conferences, Facebook groups and various forums, I’ve heard...
Social media isn’t something that should just reside in a marketing plan. An increasing number of job seekers are turning to social media to not only connect with the companies...
Sometimes, the saying “The simple things are important and the important things are simple” really is true. But what does that look like in a dental practice, exactly? It means...
When Mark W. Heidebrecht, DDS, started his practice, Gentility Dentistry in Wichita, Kan., he wanted to create an atmosphere that supports good dentistry. “I really want to do what’s best...
So you have the CEREC® single visit crown technology. Now what? In our experience, most people don’t know that a service that provides a crown in a single visit even...
One of the scariest elements to marketing is the financial commitment it takes to get something accomplished. If you are financially strapped, your marketing endeavors may seem like an unattainable...
In business and in life, the activities that you pay attention to the most tend to grow and flourish. When it comes to your practice, what behaviors are you paying...
You’ll hear a lot of talk these days about creating a great patient experience, but what are the practical steps to achieving that? What I’ve learned is that everything that...
I was recently impressed with a blog post authored by Giselle Abramovich at Adobe entitled, “Make the Shift from Digital Marketing to Marketing in a Digital World.” Here’s a quote...
The image recycle bin is a feature in both Eaglesoft and Patterson Imaging software that allows you to remove an image without deleting it, so it doesn’t appear in the...
In honor of the American Association of Dental Office Managers’ 10th anniversary, Patterson Dental is awarding 10 scholarships to attend this year’s AADOM National Conference, held September 4-6, 2014, in...
We wrote recently about Content Marketing and the importance it plays in keeping patients educated, engaged and coming back to your practice for recommended treatment and maintenance. Here’s another critical...
There is a question many offices face and it can be a difficult one to answer. Is it better to post at insurance plan fees that are in-network, enter all...
I’m the IT support for my parents. Every time I travel to northern Minnesota, my parents have a list for me to help them with. Be it the DVD player...
Many practices have implemented an internal social media manager. For those who haven’t, most work with a social media marketing provider. In other words, those practices have hired someone to...
Kristen Burris, DDS, started her dental practice in Shattuck, Oklahoma, more than 20 years ago after she and her husband bought a cattle ranch and moved across the state. Although...
For the first time in history, four generations are now working side by side in the workplace. Organizations, large and small, are trying to balance the generation gap of more...
Technology is certainly a hot-button topic for many dentists. There are those who embrace technology. These doctors look for ways in which a new gadget, technique or product can improve...
Kevin Durant’s recent MVP acceptance speech has gone viral because he did something in his acceptance speech that no other MVP has ever done. Durant brought viewers across the nation...
Most tenants, when searching for a home for their business, have a certain set of criteria in mind. Usually the criteria are a mixed bag of the following: location, access,...
If you’re building a new office or updating your existing space – or even just considering making a change – you don’t want to miss our Blueprint for Success event....
We talk a lot about the return on investment (ROI) of social media marketing for dental practices. In fact, it’s a favorite topic of ours to discuss with clients and...
It is a universally accepted truth these days that you need to proactively market your practice to grow. And while many in our industry think of “marketing” as a somewhat...
As a dental professional, you know and understand the importance of good oral hygiene. You know the details of dental procedures and the importance of post-op care. Unfortunately, you and...
Eaglesoft allows you to store, view and present patient images and X-rays quickly and effortlessly, thus enhancing the patient’s experience in your office. One truly great feature for patient education...
Spring is a time of new beginnings, opportunities and growth. It’s also a great time to evaluate your practice and consider changes that could help you enhance the patient experience...
At dinner in a restaurant recently with my husband, who is a psychologist, and one of his colleagues, I listened to them “talk shop” about therapists and confidentiality. As I...
I often ask my audiences for a show of hands if they have established standards for communication, behavior and attitude for their practice. At most I have had a total...
Social media change is constant. If you’re still managing your Facebook, Twitter and other platforms the same way you did last year, you are likely missing opportunities. Like many of...
When Cecilia Mescain, COO at Smile Central Dental, P.C. in Paterson, N.J., lists off her many responsibilities it makes you wonder how one person can achieve so much. From handling...
