3 Local Advertising Options to Consider
Advertising in general is a mixed bag. You have to be present regularly to be noticed. Remember, as my colleague Misty Clark says, your message must be seen, felt, heard...
Maintaining Readiness in the Dental Office
Setting up for the next patient is a natural part of your daily workflow. You wouldn’t dream of not having an instrument pack or cassette along with disposable items ready...
Learning About Dental Marketing From A Bucket Of Ice
How does social media marketing help spread the word about your practice? Often, it starts by doing good—then, sharing those “stories that spread”. And here’s an awesome example happening as...
Eaglesoft SnapShot
There are always tools, apps and software to assist you with your day-to-day tasks and events. I have an app that tracks my spending and sends me notifications of where...
Exciting Changes in Eaglesoft 17
As a software trainer, I can’t wait to learn all I can about new Eaglesoft features. It excites me to see how these features can be used by practices to...
Should You Be Using Google AdWords?
If you’re a regular Off The Cusp reader with an eye toward practice growth, you’re no doubt using a mix of referral marketing, well-crafted SEO, and easy-to-share newsletters to bring...
Delegation: The Team Approach to Practice Growth
If delegation is so valuable and important in the realm of leadership and time management, why do people have so much trouble doing this? Here are a few of the...
When it Comes to a Lasting Career, Ergonomics Matters
Every morning when you get to your dental office, ergonomics is probably not the first thing that concerns you. It’s also probably not the second, third, or fourth thing, either....
How to Use #Hashtags for #DentalMarketing
Love them or hate them, hashtags are everywhere. Used correctly, hashtags can help supercharge your social media content. On the other hand, use them without consideration and you risk annoying...
Updated office design and equipment eliminate headaches, and backaches
When Erin Roberts, DDS, purchased a dental office from a retiring dentist to open Healthy Smiles in Enid, Okla. in 2003, she had no idea what kind of challenges she...
AADOM Conference Scholarship Winners Selected
In honor of the American Association of Dental Office Managers’ 10th anniversary, Patterson Dental is awarding 10 scholarships to attend this year’s AADOM National Conference, and we are pleased to...
5 Marketing Tips That Will Make a Difference
When celebrating my anniversary with my husband this past month, I made a reservation for a nice restaurant in Oklahoma City. It is well known for its food and ambiance....
Ignoring HIPAA Compliance Can Cost You
As I speak with dentists and team members across the country, I am surprised at the large numbers of people who don’t appreciate the potential for serious consequences to their...
Social Media Helps Move Your Practice Away From Commodity Dentistry
A Costco cup of coffee costs $0.50. Down the street at Starbucks you’ll pay six times that much. Have you ever heard people walk into Starbucks and ask them to...
9 Monthly Reports to Check the Pulse of Your Practice
Do you know how to tell if your practice is “healthy” from your reports? Take a look at the numbers; they will tell you a story. Checking key indicators periodically...
Selling White: A Few Practical Ways to Boost Your Whitening Business
If you step back to look at it, teeth whitening isn’t really a procedure – it’s more like a dopamine trigger with staying power. Think about it. When your patient...
“Dental Team Member needed: MUST be a Team Player”
“Dental team member needed: MUST be a team player.” That is possibly one of the most overused and under-defined statements you might see in a job posting for a new...
Social Media’s Value – It’s Not You, It’s Me
Are you wondering if social media marketing is worthwhile? The issue in questioning social media’s value often comes down to expectations. In conferences, Facebook groups and various forums, I’ve heard...
Leveraging Your Social Media for Recruiting
Social media isn’t something that should just reside in a marketing plan. An increasing number of job seekers are turning to social media to not only connect with the companies...
Track for Success
Sometimes, the saying “The simple things are important and the important things are simple” really is true. But what does that look like in a dental practice, exactly? It means...
How CEREC helps one dentist practice dentistry his way
When Mark W. Heidebrecht, DDS, started his practice, Gentility Dentistry in Wichita, Kan., he wanted to create an atmosphere that supports good dentistry. “I really want to do what’s best...
Marketing Your CEREC Services
So you have the CEREC® single visit crown technology. Now what? In our experience, most people don’t know that a service that provides a crown in a single visit even...
Baby Steps – Marketing Strategies on a Budget
One of the scariest elements to marketing is the financial commitment it takes to get something accomplished. If you are financially strapped, your marketing endeavors may seem like an unattainable...
What you pay attention to, works
In business and in life, the activities that you pay attention to the most tend to grow and flourish. When it comes to your practice, what behaviors are you paying...
Decoding the Patient Mindset
You’ll hear a lot of talk these days about creating a great patient experience, but what are the practical steps to achieving that? What I’ve learned is that everything that...
Today, All Dental Marketing Is Digital Marketing
I was recently impressed with a blog post authored by Giselle Abramovich at Adobe entitled, “Make the Shift from Digital Marketing to Marketing in a Digital World.” Here’s a quote...
Managing Your Image Recycle Bin
The image recycle bin is a feature in both Eaglesoft and Patterson Imaging software that allows you to remove an image without deleting it, so it doesn’t appear in the...
Patterson Offers 10 AADOM National Conference Scholarships
In honor of the American Association of Dental Office Managers’ 10th anniversary, Patterson Dental is awarding 10 scholarships to attend this year’s AADOM National Conference, held September 4-6, 2014, in...
Marketing to Existing Patients? Create Age-Appropriate Messaging
We wrote recently about Content Marketing and the importance it plays in keeping patients educated, engaged and coming back to your practice for recommended treatment and maintenance. Here’s another critical...
To Post at Full Fee vs Insurance Fee – That Is the Question
There is a question many offices face and it can be a difficult one to answer. Is it better to post at insurance plan fees that are in-network, enter all...