Dental industry news, trends and information from Patterson Dental.
Every dental hygiene team member should have a productivity goal or target within the practice. What does this production goal represent? Is it a random number you come up with based on what your colleagues have suggested? Your hygiene productivity goals need to be relatable, […]
You’ve invested plenty of time and money to build your dental practice into a significant asset. Perhaps it’s time to put the equity you’ve accumulated to work for you in order to take advantage of business and growth opportunities. Tapping into your practice equity now […]
With the onset of fall sports (football, lacrosse, soccer, etc.) make sure to remind your patient athletes that a mouthguard should be considered part of the protective equipment pickup this season! If a patient participates in organized team sports, the use of a mouthguard can […]
Did you know there are 35 million children between the ages of 5 and 18 who play organized sports in the U.S.? Did you also know the parents of those children spend upwards of 5 billion dollars annually on sports equipment? Want to tap into […]
Paid search advertising can be confusing for those of us who are not digital marketers. In fact, even for those of us who are experienced with paid search, keeping up with Google AdWords and other ad platforms is tough. For many small businesses, the question […]
If your office is like most, your practice management system is home to several hundred dormant patients who haven’t stepped foot in your office for over 24 months. They’re your ghost patients, and the uncaptured revenue they represent is one of the biggest growth opportunities […]
Have you noticed lately how marketers are cashing in on the real fear of not having enough new patients? Does your practice stress about new patient numbers every month? What if instead of focusing so much energy and fear on new patients or the lack […]
Do you offer teeth whitening at your office? Of course you do; most dental offices do. But how much whitening do you actually perform every month? If you’re like most practices, probably not much. The main reason for this is you’re likely not proactive about […]
What is the case acceptance percentage in your practice? This is a difficult question to answer for most practices but one of the key statistics to know and understand. This percentage tells you many things about the practice and how your patients are making decisions […]
Are you one of the many practice owners with a New Year’s goal of increasing the number of patients you see this year? If so, good for you! But remember, it requires an investment to grow your business. In addition to an effective marketing campaign, […]
What is SEO and how does it relate to dental practices? SEO, or search engine optimization, refers to the process of making your website Google friendly (or Bing friendly or optimized for any other search engine). You can spend a lot of time making a […]
Have you ever wondered why some patients say yes to treatment and others don’t? This question has been on the minds of practicing dentists since the inception of dentistry. So what is the magic bullet to improve case acceptance? Understanding how we, as consumers, think! Consumers still […]
If you’re like most of us, the very idea of refinancing your debt in the midst of a busy career and home life is enough to give you heart palpitations! But the truth is that if you are carrying debt that is over four years […]
Three times a year, we release a new edition of Patterson Today, our office design, equipment and technology magazine. In each new edition we share the stories of doctors from around the country who have partnered with their local Patterson team to build a new […]
With millions of consumers looking for dental services online, and with more and more information popping up on their screens every time they hit “Search,” your prospective patients are, predictably, looking for shortcuts. The best one out there: another patient’s review. Forget your hard-earned degree, […]
Everywhere you look, someone has a mobile device in their hand. In a restaurant, at a store, walking down the street, while brushing their teeth, or even having a crown placed… people are perusing the internet on the phone. A study by Pew Research Institute […]
The world has changed. We see this change at every turn as technology influences all aspect of our lives. For those of us whose parents raised on us on the value of a great work ethic, it’s important to recognize and respond to the fact […]
We are a bit more than halfway through 2013. Some dentists out there are saying: “Where did the year go already??!! We’ve got to get on it and produce, produce, produce!!” Other dentists are calmly saying: “Halfway through the year… we’ve got plenty of time […]
What is The Money Finder? Why should I use it? I don’t understand what it does. These are statements I hear all the time from staff members and doctors alike, and my face lights up when they ask! I truly love showing them how to […]
Our live series of webinars brings industry leaders to you – providing tips and tricks you need to make the most of the technology in your practice. These webinars allow you to gain insight, enhance your practice and earn AGD credits all without leaving your […]
As product manager at Sirona, Joe Goldstone is responsible for knowing all the ins and outs of all of their platforms. Recently, he took the time to discuss the Schick 33 sensor. This is a two-part series, the second of which will be appearing on […]
“We have two ears and one mouth so we can listen twice as much as we speak,” said almost everyone’s mother at some point in childhood. But how true! I really didn’t pay too much attention to that phrase as a child, but as I […]
If your practice isn’t yet using an automated patient communication solution to confirm your appointments, engage your patients and increase treatment acceptance, please know that we won’t do any preaching on the subject in this blog post. All we know is that at some point […]
You have a website. This is good. But, there are questions that need to be considered in order to make sure that your site is doing the very best for your practice. If you haven’t looked over your website with the following tips in mind, […]
Have your patients posted reviews about your practice? A recent American Express Global Customer Service Barometer survey found that customers are telling more people about their service experiences – both good and bad. On average, people tell 15 others about their good experiences (up from 9 […]
As any marketer will tell you, the success of your email or direct mail campaign starts with a clean, well-targeted list of recipients. Simply put, your message, promotion, newsletter or announcement is most effective when you send it to the right people. Don’t send a […]
Always on the lookout for fresh Facebook post ideas that elicit great engagement from your patients and prospective patients? Here’s an idea that seems to work every time. Think about something in your community that people will have varying opinions about. It’s probably best (as […]
New employees are typically hired and trained by office managers, yet managers are most often the busiest people in the office! We hear from our members often that this part of their job is time consuming and repetitive but it has to be done well. […]
Unlike most people who blog on dental marketing and patient communications, I have (at least for the time being) a unique perspective on the subject. How so? Well, I’m the farthest you can get from an industry veteran. I’m not a doctor, I’m not a […]
Editor’s Note: The following is an excerpt from Charlene White’s article “Activate Practice Proaction to Prevent a Panicked Reaction” in the current edition of The Wave. Read the full article in that publication. Don’t have it? Contact a Patterson representative to find out how you […]