Every dental hygiene team member should have a productivity goal or target within the practice. What does this production goal represent? Is it a random number you come up with based on what your colleagues have suggested? Your hygiene productivity goals need to be relatable, […]
Category: Practice Growth
5 Ways to Make Your Practice Equity Work Harder For You
You’ve invested plenty of time and money to build your dental practice into a significant asset. Perhaps it’s time to put the equity you’ve accumulated to work for you in order to take advantage of business and growth opportunities. Tapping into your practice equity now […]
Mouthguards for Your Patient Athletes
With the onset of fall sports (football, lacrosse, soccer, etc.) make sure to remind your patient athletes that a mouthguard should be considered part of the protective equipment pickup this season! If a patient participates in organized team sports, the use of a mouthguard can […]
Grow Your Practice by Getting into the Mouthguard Business
Did you know there are 35 million children between the ages of 5 and 18 who play organized sports in the U.S.? Did you also know the parents of those children spend upwards of 5 billion dollars annually on sports equipment? Want to tap into […]
4 Paid Search Tips for Dental Practices
Paid search advertising can be confusing for those of us who are not digital marketers. In fact, even for those of us who are experienced with paid search, keeping up with Google AdWords and other ad platforms is tough. For many small businesses, the question […]
5 Best Incentives for Patient Reactivation
If your office is like most, your practice management system is home to several hundred dormant patients who haven’t stepped foot in your office for over 24 months. They’re your ghost patients, and the uncaptured revenue they represent is one of the biggest growth opportunities […]
Return, Refer, Repeat
Have you noticed lately how marketers are cashing in on the real fear of not having enough new patients? Does your practice stress about new patient numbers every month? What if instead of focusing so much energy and fear on new patients or the lack […]
How to Grow Your Whitening Business by Marketing Directly to Patients
Do you offer teeth whitening at your office? Of course you do; most dental offices do. But how much whitening do you actually perform every month? If you’re like most practices, probably not much. The main reason for this is you’re likely not proactive about […]
Excellence in Case Acceptance
What is the case acceptance percentage in your practice? This is a difficult question to answer for most practices but one of the key statistics to know and understand. This percentage tells you many things about the practice and how your patients are making decisions […]
Four Considerations When Budgeting for Practice Growth
Are you one of the many practice owners with a New Year’s goal of increasing the number of patients you see this year? If so, good for you! But remember, it requires an investment to grow your business. In addition to an effective marketing campaign, […]
5 Things to Boost SEO for Dental Practices
What is SEO and how does it relate to dental practices? SEO, or search engine optimization, refers to the process of making your website Google friendly (or Bing friendly or optimized for any other search engine). You can spend a lot of time making a […]
How Consumer Behavior Impacts Case Acceptance
Have you ever wondered why some patients say yes to treatment and others don’t? This question has been on the minds of practicing dentists since the inception of dentistry. So what is the magic bullet to improve case acceptance? Understanding how we, as consumers, think! Consumers still […]
Refinancing Existing Debt to Generate Cash Flow
If you’re like most of us, the very idea of refinancing your debt in the midst of a busy career and home life is enough to give you heart palpitations! But the truth is that if you are carrying debt that is over four years […]
Patterson Today – Fall 2013
Three times a year, we release a new edition of Patterson Today, our office design, equipment and technology magazine. In each new edition we share the stories of doctors from around the country who have partnered with their local Patterson team to build a new […]
A Bad Online Review – Can We Get it Removed?
With millions of consumers looking for dental services online, and with more and more information popping up on their screens every time they hit “Search,” your prospective patients are, predictably, looking for shortcuts. The best one out there: another patient’s review. Forget your hard-earned degree, […]
Mobile Sites – What’s Hot Today
Everywhere you look, someone has a mobile device in their hand. In a restaurant, at a store, walking down the street, while brushing their teeth, or even having a crown placed… people are perusing the internet on the phone. A study by Pew Research Institute […]
Building On Your Parent’s Lessons
The world has changed. We see this change at every turn as technology influences all aspect of our lives. For those of us whose parents raised on us on the value of a great work ethic, it’s important to recognize and respond to the fact […]
It’s Time for Your Practice’s Mid-Year Assessment
We are a bit more than halfway through 2013. Some dentists out there are saying: “Where did the year go already??!! We’ve got to get on it and produce, produce, produce!!” Other dentists are calmly saying: “Halfway through the year… we’ve got plenty of time […]
Eaglesoft Tip of the Month: Increase Treatment Plan Acceptance with The Money Finder
What is The Money Finder? Why should I use it? I don’t understand what it does. These are statements I hear all the time from staff members and doctors alike, and my face lights up when they ask! I truly love showing them how to […]
Practicing with the Masters
Our live series of webinars brings industry leaders to you – providing tips and tricks you need to make the most of the technology in your practice. These webinars allow you to gain insight, enhance your practice and earn AGD credits all without leaving your […]
Schick 33: A Different Sensor, No Matter Which Way You Look At It
As product manager at Sirona, Joe Goldstone is responsible for knowing all the ins and outs of all of their platforms. Recently, he took the time to discuss the Schick 33 sensor. This is a two-part series, the second of which will be appearing on […]
Revisiting Our Listening Skills
“We have two ears and one mouth so we can listen twice as much as we speak,” said almost everyone’s mother at some point in childhood. But how true! I really didn’t pay too much attention to that phrase as a child, but as I […]
Five Strategies for Building Your Patient Email Database
If your practice isn’t yet using an automated patient communication solution to confirm your appointments, engage your patients and increase treatment acceptance, please know that we won’t do any preaching on the subject in this blog post. All we know is that at some point […]
You Know It’s Time to Get a New Website When…
You have a website. This is good. But, there are questions that need to be considered in order to make sure that your site is doing the very best for your practice. If you haven’t looked over your website with the following tips in mind, […]
The Future of Online Reviews
Have your patients posted reviews about your practice? A recent American Express Global Customer Service Barometer survey found that customers are telling more people about their service experiences – both good and bad. On average, people tell 15 others about their good experiences (up from 9 […]
Marketing with Surgical Precision: RevenueWell’s New Campaign Manager
As any marketer will tell you, the success of your email or direct mail campaign starts with a clean, well-targeted list of recipients. Simply put, your message, promotion, newsletter or announcement is most effective when you send it to the right people. Don’t send a […]
Facebook for Dentists Engagement Idea #174 – Community Questions
Always on the lookout for fresh Facebook post ideas that elicit great engagement from your patients and prospective patients? Here’s an idea that seems to work every time. Think about something in your community that people will have varying opinions about. It’s probably best (as […]
Training New Employees
New employees are typically hired and trained by office managers, yet managers are most often the busiest people in the office! We hear from our members often that this part of their job is time consuming and repetitive but it has to be done well. […]
The Value of a Simple Patient Newsletter
Unlike most people who blog on dental marketing and patient communications, I have (at least for the time being) a unique perspective on the subject. How so? Well, I’m the farthest you can get from an industry veteran. I’m not a doctor, I’m not a […]
A Better Prepared Practice
Editor’s Note: The following is an excerpt from Charlene White’s article “Activate Practice Proaction to Prevent a Panicked Reaction” in the current edition of The Wave. Read the full article in that publication. Don’t have it? Contact a Patterson representative to find out how you […]