If you’re like most of us, the very idea of refinancing your debt in the midst of a busy career and home life is enough to give you heart palpitations! But the truth is that if you are carrying debt that is over four years […]
Category: Practice Growth
Patterson Today – Fall 2013
Three times a year, we release a new edition of Patterson Today, our office design, equipment and technology magazine. In each new edition we share the stories of doctors from around the country who have partnered with their local Patterson team to build a new […]
A Bad Online Review – Can We Get it Removed?
With millions of consumers looking for dental services online, and with more and more information popping up on their screens every time they hit “Search,” your prospective patients are, predictably, looking for shortcuts. The best one out there: another patient’s review. Forget your hard-earned degree, […]
Mobile Sites – What’s Hot Today
Everywhere you look, someone has a mobile device in their hand. In a restaurant, at a store, walking down the street, while brushing their teeth, or even having a crown placed… people are perusing the internet on the phone. A study by Pew Research Institute […]
Building On Your Parent’s Lessons
The world has changed. We see this change at every turn as technology influences all aspect of our lives. For those of us whose parents raised on us on the value of a great work ethic, it’s important to recognize and respond to the fact […]
It’s Time for Your Practice’s Mid-Year Assessment
We are a bit more than halfway through 2013. Some dentists out there are saying: “Where did the year go already??!! We’ve got to get on it and produce, produce, produce!!” Other dentists are calmly saying: “Halfway through the year… we’ve got plenty of time […]
Eaglesoft Tip of the Month: Increase Treatment Plan Acceptance with The Money Finder
What is The Money Finder? Why should I use it? I don’t understand what it does. These are statements I hear all the time from staff members and doctors alike, and my face lights up when they ask! I truly love showing them how to […]
Practicing with the Masters
Our live series of webinars brings industry leaders to you – providing tips and tricks you need to make the most of the technology in your practice. These webinars allow you to gain insight, enhance your practice and earn AGD credits all without leaving your […]
Schick 33: A Different Sensor, No Matter Which Way You Look At It
As product manager at Sirona, Joe Goldstone is responsible for knowing all the ins and outs of all of their platforms. Recently, he took the time to discuss the Schick 33 sensor. This is a two-part series, the second of which will be appearing on […]
Revisiting Our Listening Skills
“We have two ears and one mouth so we can listen twice as much as we speak,” said almost everyone’s mother at some point in childhood. But how true! I really didn’t pay too much attention to that phrase as a child, but as I […]
Five Strategies for Building Your Patient Email Database
If your practice isn’t yet using an automated patient communication solution to confirm your appointments, engage your patients and increase treatment acceptance, please know that we won’t do any preaching on the subject in this blog post. All we know is that at some point […]
You Know It’s Time to Get a New Website When…
You have a website. This is good. But, there are questions that need to be considered in order to make sure that your site is doing the very best for your practice. If you haven’t looked over your website with the following tips in mind, […]
The Future of Online Reviews
Have your patients posted reviews about your practice? A recent American Express Global Customer Service Barometer survey found that customers are telling more people about their service experiences – both good and bad. On average, people tell 15 others about their good experiences (up from 9 […]
Marketing with Surgical Precision: RevenueWell’s New Campaign Manager
As any marketer will tell you, the success of your email or direct mail campaign starts with a clean, well-targeted list of recipients. Simply put, your message, promotion, newsletter or announcement is most effective when you send it to the right people. Don’t send a […]
Facebook for Dentists Engagement Idea #174 – Community Questions
Always on the lookout for fresh Facebook post ideas that elicit great engagement from your patients and prospective patients? Here’s an idea that seems to work every time. Think about something in your community that people will have varying opinions about. It’s probably best (as […]
Training New Employees
New employees are typically hired and trained by office managers, yet managers are most often the busiest people in the office! We hear from our members often that this part of their job is time consuming and repetitive but it has to be done well. […]
The Value of a Simple Patient Newsletter
Unlike most people who blog on dental marketing and patient communications, I have (at least for the time being) a unique perspective on the subject. How so? Well, I’m the farthest you can get from an industry veteran. I’m not a doctor, I’m not a […]
A Better Prepared Practice
Editor’s Note: The following is an excerpt from Charlene White’s article “Activate Practice Proaction to Prevent a Panicked Reaction” in the current edition of The Wave. Read the full article in that publication. Don’t have it? Contact a Patterson representative to find out how you […]
Efficient CEREC Appointments
I’m often asked by new and seasoned CEREC users how to decrease their appointment times for a simple crown procedure. This question has a number of different solutions depending on the individual office, but let me offer a couple of helpful hints that may guide […]
March Events
Join us in March for the following events! Arizona 3/8: Phoenix – Equipment Maintenance Seminar California 3/6: El Segundo – Surgical Esthetics Course 3/7: Sunnyvale – Equipment Maintenance Event 3/15: Santa Barbara – Sirona Cone Beam Event 3/22: Santa Cruz – Eaglesoft User Group Florida […]
Five Reasons You Need a Marketing Plan –- NOW
All big ventures that are meant to add value to your life, require a plan. You go on a vacation – you have a plan. You build a house – you have a plan. Want to retire – you have a plan. If you just […]
Four Easy, Practical Steps to Start Effectively Using Twitter
New to Twitter? Does the thought of adding Twitter to your practice’s social media marketing toolbox scare you? Don’t worry! It’s not as overwhelming as you may think – as long as you understand Twitter’s objectives in dental marketing, and take it in baby steps. […]
How to Fuel Your Facebook Word of Mouth
Your Facebook page success is largely a reflection of how much you talk about it. It’s important to note that Facebook is not a “build it and they will come” marketing tactic. Social media marketing is more like a garden – once you set up […]
The Push to Google+ and Its Communities
As we’ve written before, an important factor in promoting your practice online is to know where the conversation is happening. Every day conversations shift from platform to platform depending on public preference and recent developments in services. Social media battles are being fought for the […]
6 Best Practices for an Online Front Desk
When we talk about the power of online technologies to transform today’s practice, the discussion often revolves around patient engagement: anything from social media marketing to text message recare notifications to automatic treatment plan follow-ups. But what happens after your current or prospective patient says […]
Dentistry’s 2013 Watch List
The dental industry is evolving faster than ever. Everything from the materials and tools we use to the way we operate and market our dental practices is changing. There has never been a more exciting time to practice dentistry. I’m really looking forward to what […]
Practicing with the Masters
Our Eaglesoft Practicing with the Masters webinar series has been around for awhile now and we have heard rave reviews! Through these webinars, we bring industry leaders to you, allowing you to gain insight, enhance your practice and earn AGD credits, all without leaving your […]
10 Tips To Boost Your Facebook Marketing in 2013
Are you a Facebook newbie or a seasoned Facebook marketer? Regardless, it seems everyone today wants to learn the fastest way to get more likes and grow their community. There are many methods to market your practice on Facebook—some can provide immediate results for you, […]
The Root of It: New Year’s Resolutions
Happy New Year! Now it is time to get to work on those resolutions. (In case you missed it, Mahlia Matsch, from our human resources department, had a wonderful post last week on making your resolutions a success.) Last week we asked a few of […]
4 Rules for New Year’s Resolution Success
At the onset of each New Year, it’s tradition to go through the exercise of creating a list of resolutions. These lists commonly include things like losing weight, quitting a bad habit, being more productive, finding success . . . When it comes to achieving […]