As the Diamond Partner of the American Association of Dental Office Managers, Patterson Dental is honored to award scholarships to AADOM’s National Conference. This year, we’re awarding eight scholarships for...
Social media is a very common piece of marketing strategy for many businesses, including dental practices, and often these businesses look to their customers to help create content. Customers are...
Dentistry and the business of dentistry have changed in recent years. With economic downturns and a slow recovery, your patients are responding and reacting to their healthcare needs differently. In...
In general, dentists want to comply with OSHA regulations. After all, who would willingly risk the astronomical fines of up to $5K and more per incident per day? The problem...
Are you up-to-date on the latest guidelines and standards from CDC, OSAP, OSHA and your state government? Do you stay current with industry news and continuing education? Develop more confidence...
Internet videos are like dog years. To you, what feels like only one minute can feel like seven to your audience. That’s why it’s particularly important to be concise when...
There is no perfect strategy that fits for every social media platform. That’s why we encourage our clients to understand the subtleties of each social media tool and think about...
The dental practice is many things. Quiet is not one of them. Despite the inherent difficulty of finding a quiet location within the practice where you can make your video,...
Have you ever looked at Trends within Eaglesoft? Trends is a practice management feature that allows you to view office totals according to specified criteria. From Trends, you can import...
HIPAA and Release of Information regulations can create sticky situations. Frequently, I am asked how to handle release of information to the caregiver of an elderly patient after the information...
Whether it’s a dental practice trying to market a new service or a puppy doing something amazing (OK, more likely the puppy), we have all encountered videos with poor lighting...
If your office is like most, your practice management system is home to several hundred dormant patients who haven’t stepped foot in your office for over 24 months. They’re your...
Have you ever gone to a professional sporting event? The organization of the event and the staff working it are usually quite impressive. There are ushers to welcome you and...
Think back to the last time you bought a new techie gadget, like a smartphone, tablet or TV. How did you go about figuring out what product would work best...
I purchased a dental practice in August 2014. This practice has only had only one other owner who built this practice from scratch in 1982. The practice philosophy was practically...
Have you noticed lately how marketers are cashing in on the real fear of not having enough new patients? Does your practice stress about new patient numbers every month? What...
Somewhere in the not-so-distant past, where increasingly accessible video technology crossed paths with the rise of social media, the viral video was born. Few are immune to its intoxicating effects...
“I’m a big rock and roll fan and have been since I was young,” said Anthony Hatch, DDS, who has decked out his San Diego practice with rock and roll...
With new OSHA regulations coming into play, it’s time to rethink your bulky Material Safety Data Sheet binder. New OSHA Regulation – Hazard Communication For all hazardous products, OSHA requires...
Did you know that tooth decay is the most common chronic childhood disease in America, affecting 50 percent of first graders and 80 percent of 17 year olds? At Patterson,...
Typically, when one thinks of the value of a business – dental practice or otherwise – one tends to think of the physical assets such as equipment, furniture and office...
Over the past few months I’ve discussed some strategies and tactics for dental practice SEO. In some cases I bet some of you are thinking “I need help with my...
Blogging can be a great communication and marketing tool for dental practices when done right. I won’t sit here and tell you they’re easy and every practice should have one,...
Increasing case acceptance is high on every practice’s priority list; however, one factor that often gets overlooked is where the treatment and financial discussions take place. Let’s take a look...
Have you heard of Smiles For Life? Each year, March through June, over 500 dental practices throughout North America whiten teeth to raise donations for seriously ill, disabled, and underprivileged...
For those of you who have a specific, custom medical history form that reflects information that your office needs to retrieve from your patients, this is the solution for you...
Do you offer teeth whitening at your office? Of course you do; most dental offices do. But how much whitening do you actually perform every month? If you’re like most...
What is the case acceptance percentage in your practice? This is a difficult question to answer for most practices but one of the key statistics to know and understand. This...
When it comes to building your first practice, moving locations or renovating your existing practice, there are a number of decisions that need to be made throughout the process. It’s...
Facebook has changed dramatically in the last few months. Your social media strategy must change too. Without major changes, many practices will find their visibility and results may perish. There...
