Working together to create “A Future to Smile About”
Did you know that tooth decay is the most common chronic childhood disease in America, affecting 50 percent of first graders and 80 percent of 17 year olds? At Patterson,...
How Much Is Your Data Worth?
Typically, when one thinks of the value of a business – dental practice or otherwise – one tends to think of the physical assets such as equipment, furniture and office...
Finding the Right SEO Help for Your Website
Over the past few months I’ve discussed some strategies and tactics for dental practice SEO. In some cases I bet some of you are thinking “I need help with my...
Blogging Basics: What You Need to Know to Get Started
Blogging can be a great communication and marketing tool for dental practices when done right. I won’t sit here and tell you they’re easy and every practice should have one,...
A Private Area for Financial Discussions Increases Case Acceptance
Increasing case acceptance is high on every practice’s priority list; however, one factor that often gets overlooked is where the treatment and financial discussions take place. Let’s take a look...
A Turnkey Charity Program That Promotes Your Practice AND Helps Kids
Have you heard of Smiles For Life? Each year, March through June, over 500 dental practices throughout North America whiten teeth to raise donations for seriously ill, disabled, and underprivileged...
How Medical History Is Re-energized in Eaglesoft
For those of you who have a specific, custom medical history form that reflects information that your office needs to retrieve from your patients, this is the solution for you...
How to Grow Your Whitening Business by Marketing Directly to Patients
Do you offer teeth whitening at your office? Of course you do; most dental offices do. But how much whitening do you actually perform every month? If you’re like most...
Excellence in Case Acceptance
What is the case acceptance percentage in your practice? This is a difficult question to answer for most practices but one of the key statistics to know and understand. This...
Building Your Vision: Finding the Right Home for Your Practice
When it comes to building your first practice, moving locations or renovating your existing practice, there are a number of decisions that need to be made throughout the process. It’s...
Shifting Gears in Facebook Marketing: Throttle Up in 2015
Facebook has changed dramatically in the last few months. Your social media strategy must change too. Without major changes, many practices will find their visibility and results may perish. There...
Practice management rolls smoothly at Scripps Rock Dental
When Laura Hatch and her husband, dentist Anthony Hatch, opened the doors at their Maryland practice in 2003, they chose a rock and roll theme that has carried over to...
4 Components of a Successful SEO Strategy
After talking about local search for dental practices last month, I’m following up this month by outlining four things that are critical to getting your on-page SEO strategy moving in...
The Most Important Thing You Should Do for 2015
“I don’t have time!” If you've ever uttered those words in a moment of frustration, you are not alone. Marketing, practice/insurance management, coding/billing, HR and compliance are just a few...
Four Considerations When Budgeting for Practice Growth
Are you one of the many practice owners with a New Year’s goal of increasing the number of patients you see this year? If so, good for you! But remember,...
Measuring the Effectiveness of Your Tweets
Picture it. You’re sitting at your work computer, writing a tweet about the new post you wrote for the practice’s blog. Painstakingly, you go over the details of the tweet...
Educational Tools Increase Case Acceptance
When it comes to ensuring that a customer understands the value of an important investment in any business, oftentimes seeing is believing. Wise consumers like to educate themselves before proceeding...
Are You Managing Your Data?
I never had to be concerned about data management before. Why now? Electronic data management may be relatively new to our industry but as the reliance on the volumes of...
Be Recognized for Saving Smiles This February
Crest, Oral-B and Patterson Dental have teamed up with America’s ToothFairy: National Children’s Oral Health Foundation to protect the smiles of children across the country through the America’s ToothFairy Smile...
The ADA Releases Practical Guide to Internet Marketing
This week the American Dental Association released their new book, The Practical Guide to Internet Marketing. I was flattered that they asked me to author one of its chapters. The...
Plan for an Amazing Day – Tips for a Successful Morning Meeting
Planning your day for maximum productivity is an important task for everyone. At home and at work, successful days begin with the end in mind. Dedicating time for a quick...
How Much Does It Really Cost to Send a Laser Postcard?
Here at RevenueWell, we've helped thousands of dental offices eliminate the need to manually send letters and postcards for a host of common communications. From recalls and patient reactivation to...
80% of New Patients Should Be Scheduled Ahead
It is very common in dental offices to be frustrated with the effort to get ideal new patients coming through their doors. What is ideal for you? Patients who come...
Sticky Stuff – Evaluating Your Dentin/Enamel Adhesive Options
Last time we examined some key concepts to evaluate in your direct composite protocol before you even pick up a handpiece. This month I’d like to explore today’s options for...
Clock Watching
Time clock management, it’s one of the least desirable jobs as an office manager. Fortunately most team members understand the importance of clocking in and out responsibly. Unfortunately, there are...
Opening your own practice – what you need to know
Dee Dee Meevasin, DMD, has learned a lot from her mentor, Dr. James Saycich, her dentist since she was a child. Dr. Saycich inspired her to go into dentistry while...
Top 10 Blog Posts of 2014
If you’re a frequent reader of Off The Cusp, then you’ll know we cover a lot of topics and hear from a lot of different contributors who have a huge...
Create a Plan for Practice Growth
Whether you’ve just purchased your own dental practice or have been managing a practice for years, you’ll want to plan your practice growth to ensure that your long-term business and...
Overcoming the Fear of Change
Have you had this experience? You come into work Monday morning and your doctor comes up to you and is so excited and says “I went to this class over...
Stay in Contact with Your Patients
How many times have you told one of your close friends that you would “keep in touch” or that you would “give them a call so you can get together...