In a recent Off the Cusp post we highlighted the inspirational story of Donnell Rank; successful businesswoman, pageantry participant, volunteer, mentor to other women and cancer survivor. Donnell is just...
Recently I’ve seen some dental marketing service companies pitching automated dental social media marketing in this way: “... the primary purpose of a dental practice blog is search engine optimization,...
When the leader of an organization begins to accept less than the best, the standard is lowered. Whether that acceptance of less than the best is for the performance of...
In an era of dentistry with rapidly changing technologies, Patterson Dental now features an exclusive line of the aptly named Pioneer Lasers. Lasers today are valuable tools in the dental...
When presenting treatment recommendations and the cost of care, helping patients understand the value of the dentistry and their payment options and obligations is important. As important is presenting that...
To be a successful, modern dental practice one has to market outside of the waiting room. While your front-of-the-house team can help you score referrals and keep your active patients...
Who’s your social media champion? This is the person in your practice who manages your social media. Even if you’ve chosen to work with an outside social media partner, it’s...
There is a strong connection between oral health and overall health. That’s not news to you, but too often, it is news to patients. One of the goals of Hygiene...
With the ability to mill your abutments and implant crowns chairside (CEREC SW 4.2), it is imperative that you are organized. There are many parts and part numbers that go...
Like many dental practitioners out there, you undoubtedly realize the importance of having a skilled team in place. From assistant to office manager, the knowledge, dedication and engagement of your...
As end of the year approaches, it’s time to start evaluating and updating your fees. If you can relate to one or more of these scenarios, I’m here to help!...
Your practice is likely already harnessing Facebook’s power as part of your marketing efforts. Congratulations! As you do so, here’s an important thing to keep in mind... Facebook’s content stream...
One of the great joys of my job here at RevenueWell is getting the opportunity to personally connect with dentists when I travel. Outside the conference hall, when people are...
At the recent ADA Annual Session in New Orleans, Louisiana, I had the unique opportunity to sit on the committee of judges that decided the winners of the 2013 Dental...
Holiday season is upon us. Since it isn’t the best time of the year to launch brand new marketing efforts, it is a good time of the year to prepare...
How well do you analyze the available dental benefits of your patients? We know the patient probably isn't vigorously reviewing their policy details, so they may not even know they...
Social media has been a buzz word in many practices this year. Some practices rave about the benefits, while others struggle. Below are five common challenges and how to overcome...
For Nicole Mathewson, the patient experience starts with comfort. Nicole, office manager at Hadfield Dental Care in Lehi, Utah, sees many patients who approach visits to the dentist with some...
Patterson Dental’s Advantage loyalty program helps turn everyday purchases into long-term investments for dental practices, and it’s an Advantage we want our customers to make the most of. Through Patterson...
One of the popular techniques from the old days of CEREC is the design technique Biogeneric Copy.While it’s not used as much today because of the ability to have great...
In today’s world, we rely on our technology products to make every aspect of our lives easier and more productive. When a new technology is released, we can’t wait to...
There are many factors that contribute to a patient’s comfort level with their dentist. Added up, these factors can make a world of difference for a practice. Nicole Mathewson, office...
What is the definition of a team? Cathy Jameson describes a team as “a group of leaders working cohesively towards a common goal.” If you are a practice that wants...
Dealing with an unhappy patient can be both humbling and frustrating at the same time. Depending on the situation, you may be feeling empathy for them as they vent their...
Conventional wisdom says to leave a little something to the imagination. Our new remodel and office designs show that leaving less to the imagination isn’t always a bad thing. As...
One-Click Download Your Complete, Turn-Key Program Have you ever sponsored a candy buyback program right after Halloween? If not, this is the year to try one! If so, here are...
The change of seasons can prompt us to consider where we are in relation to where we want to be. With October upon us, and the leaves falling from the...
As an educator, one thing I’m always very conscious of is my communication skills. I’m always looking for better ways to get my point across whether it’s in writing blog...
Have you ever wondered why some patients say yes to treatment and others don’t? This question has been on the minds of practicing dentists since the inception of dentistry. So what is...
Over the past several months, I have heard multiple practices make comments about their concerns that their social media posts were not professional enough. Some practices are so concerned that...
