Dentistry’s 2013 Watch List
The dental industry is evolving faster than ever. Everything from the materials and tools we use to the way we operate and market our dental practices is changing. There has...
The 7 Keys to Effective Dental Social Media Marketing
Social media marketing in your dental practice is fueled by one-to-one relationships. Unlike traditional marketing, success is typically realized through connections with small numbers of patients and prospective patients, combined...
Introducing: Devin Firl
Last year, we added a multitalented new team member to our Equipment Marketing Department. That’s not his formal title, of course. Devin Firl is our newest marketing specialist, equipment. In...
4 Rules for New Year’s Resolution Success
At the onset of each New Year, it’s tradition to go through the exercise of creating a list of resolutions. These lists commonly include things like losing weight, quitting a...
The Digital Revolution Starts Here
Do you still have the song, “(Everything I Do) I Do It For You” stuck in your head from Paul’s post yesterday? I hope so – because it’s true. Everything...
“Everything I Do, I Do It for You…”
Remember the song that those lyrics come from? Bryan Adams sang it … It was the theme song for the movie “Robin Hood: Prince of Thieves” starring Kevin Costner …...
Grow Your Practice By Networking On Facebook
Once you make the decision to use Facebook for your practice, the next steps are to learn how to use it well. In addition to interacting with patients, there are...
All in the family
You’ve likely heard the story of Patterson Dental’s humble beginnings: a small Midwestern drugstore started by two brothers in 1877 that has grown into the business we are today. If...
Socialnomics 2013
It is hard to believe it has been over a year since we launched Off the Cusp. In that time, we’ve seen the dental industry rapidly grow and change. Not...
Social Networking: Blurring the Professional Boundary
As readers of this blog know, we love to discuss how social media tools can improve the patient experience via social networking platforms. While social networking provides a new and...
Giving thanks for dentistry
Many of you know that I come from a dental family. Guggenheim Bros. Dental Supply was founded by my grandfather in 1913 in California. I joined the business in 1981...
Growing beyond boundaries
Today, Patterson Companies is celebrating a significant milestone: 20 years as a publicly traded Company! This anniversary means success for everyone at Patterson, as well as for our customers and...
Dental Treatment (and Buying DentaCheques) Saves Lives!
Buying a DentaCheques book is more impactful than you might think. Take, for instance, Randall. Twenty-six years ago, Randall, age 57, donated a kidney to his sister. Now, with end-stage...
A Dentist’s Kindness Results in Powerful Social Media Marketing Lesson
Dr. Edward Banas and his team at Ocean Springs Dental in Ocean Springs, Mississippi are heroes. When a special-needs boy was bullied and beat up at school, they stepped up...
eMagine TS
In recent months, we began rolling out a convenient new software platform for our service technicians called eMagine TS. The improved software offers our technicians many exciting new capabilities, including...
Intellicare
We know you run a busy, fast-paced office and your time is valuable. That is why we provide you the tools necessary to streamline processes and improve efficiency. One of...
Should Specialists Market with Social Media?
Is Facebook marketing beneficial for specialists as well? Absolutely. Specialty practices will often ask what they should post about ... the answer is a blend of dental and social posts....
4 Steps to Manage Your Online Reputation
What is the experience your practice provides your patients every time they step foot in your office? If you are like most of the dental practices Patterson partners with, you...
Doing Good and Doing Well!
Doing good can help generate positive publicity for your dental practice. Patients select their dental provider based on what they know about them. This information could come from a variety...
Announcing DDS Rescue!
Last week at the ADA Annual Session, we announced our partnership with DDS Rescue! DDS Rescue is a business continuity solution. Your patient data, and your ability to access that...
For Success in Social Media Marketing, Follow the 4 E’s
Engage, Educate, Encourage, Entertain Social media, this explosive sphere that fosters social interaction and helps businesses connect with prospects and customers, is long past the emergent stage. More than that,...
Yes, Your Dental Practice Can Be Fun!
Seems like a silly statement, doesn’t it? Well, I’ll take that a step further and say your dental practice SHOULD be fun. It should be a fun place, not just...
Now is the Time to Reinvest in Your Dental Practice
To help small business owners grow, the government passed tax laws to promote that growth by accelerating tax reductions through deduction and depreciation opportunities. New equipment purchases can be either...
It’s Breast Cancer Awareness Month: Have Your Joined the Fight?
October is Breast Cancer Awareness Month, the time when people around the world come together to generate awareness and raise money to help in the fight against the disease. Millions...
Don’t Fall Off Patterson Advantage
We hope you are enjoying all the benefits the Patterson Advantage program has to offer you. Make sure you are on track to renew for 2013, so you can continue...
Gain Competitive Advantage with Click to Consult from OnTrack®
It’s like having a consultant at your side, readily available at a moment’s notice. With a single click of your mouse or tap on your mobile or tablet touchscreen,...
6 Simple Steps For An Awesome Halloween Candy Buy-Back Event!
After Halloween, have you ever held a candy buy-back event for trick-or-treaters in your community? It’s a great way to: strengthen patient relationships promote better health garner publicity create a...
Support the Fight for Infection Prevention
During the month of October, we are partnering with 11 infection control companies to raise funds for the Organization for Safety, Asepsis and Prevention (OSAP) in a special initiative –...
Are You Thinking of Starting or Expanding Your Dental Office?
Starting or expanding your dental office begins with a vision focusing on the patient experience. Creating a healthy practice occurs when you have a team of qualified and experienced professionals...
Patterson Technology Center Customer Service Appreciation Week
Although the grand opening of the distinguished 100,000-square-foot facility occurred just under a year ago in Effingham, Illinois, the Patterson Technology Center (PTC) has a rich history of supporting customers...