4 Paid Search Tips for Dental Practices
Paid search advertising can be confusing for those of us who are not digital marketers. In fact, even for those of us who are experienced with paid search, keeping up...
Clear Financial Arrangements Increase Case Acceptance
Dentistry and the business of dentistry have changed in recent years. With economic downturns and a slow recovery, your patients are responding and reacting to their healthcare needs differently. In...
5 Best Incentives for Patient Reactivation
If your office is like most, your practice management system is home to several hundred dormant patients who haven’t stepped foot in your office for over 24 months. They’re your...
Return, Refer, Repeat
Have you noticed lately how marketers are cashing in on the real fear of not having enough new patients? Does your practice stress about new patient numbers every month? What...
How to Grow Your Whitening Business by Marketing Directly to Patients
Do you offer teeth whitening at your office? Of course you do; most dental offices do. But how much whitening do you actually perform every month? If you’re like most...
Excellence in Case Acceptance
What is the case acceptance percentage in your practice? This is a difficult question to answer for most practices but one of the key statistics to know and understand. This...
Four Considerations When Budgeting for Practice Growth
Are you one of the many practice owners with a New Year’s goal of increasing the number of patients you see this year? If so, good for you! But remember,...
Create a Plan for Practice Growth
Whether you’ve just purchased your own dental practice or have been managing a practice for years, you’ll want to plan your practice growth to ensure that your long-term business and...
5 Things to Boost SEO for Dental Practices
What is SEO and how does it relate to dental practices? SEO, or search engine optimization, refers to the process of making your website Google friendly (or Bing friendly or...
How Consumer Behavior Impacts Case Acceptance
Have you ever wondered why some patients say yes to treatment and others don’t? This question has been on the minds of practicing dentists since the inception of dentistry. So what is...
Refinancing Existing Debt to Generate Cash Flow
If you’re like most of us, the very idea of refinancing your debt in the midst of a busy career and home life is enough to give you heart palpitations!...
Patterson Today – Fall 2013
Three times a year, we release a new edition of Patterson Today, our office design, equipment and technology magazine. In each new edition we share the stories of doctors from...
A Bad Online Review – Can We Get it Removed?
With millions of consumers looking for dental services online, and with more and more information popping up on their screens every time they hit “Search,” your prospective patients are, predictably,...
Mobile Sites – What’s Hot Today
Everywhere you look, someone has a mobile device in their hand. In a restaurant, at a store, walking down the street, while brushing their teeth, or even having a crown...
Building On Your Parent’s Lessons
The world has changed. We see this change at every turn as technology influences all aspect of our lives. For those of us whose parents raised on us on the...
It’s Time for Your Practice’s Mid-Year Assessment
We are a bit more than halfway through 2013. Some dentists out there are saying: “Where did the year go already??!! We’ve got to get on it and produce, produce,...
Eaglesoft Tip of the Month: Increase Treatment Plan Acceptance with The Money Finder
What is The Money Finder? Why should I use it? I don’t understand what it does. These are statements I hear all the time from staff members and doctors alike,...
Practicing with the Masters
Our live series of webinars brings industry leaders to you – providing tips and tricks you need to make the most of the technology in your practice. These webinars allow...
Schick 33: A Different Sensor, No Matter Which Way You Look At It
As product manager at Sirona, Joe Goldstone is responsible for knowing all the ins and outs of all of their platforms. Recently, he took the time to discuss the Schick...
Sneak Peek at Eaglesoft 17
I am thrilled to write this post today and to give you a sneak peek at Eaglesoft 17! I have just returned from our Technology Summit where all of our...
Revisiting Our Listening Skills
“We have two ears and one mouth so we can listen twice as much as we speak,” said almost everyone’s mother at some point in childhood. But how true! I...
Five Strategies for Building Your Patient Email Database
If your practice isn’t yet using an automated patient communication solution to confirm your appointments, engage your patients and increase treatment acceptance, please know that we won’t do any preaching...
You Know It’s Time to Get a New Website When…
You have a website. This is good. But, there are questions that need to be considered in order to make sure that your site is doing the very best for...
The Future of Online Reviews
Have your patients posted reviews about your practice? A recent American Express Global Customer Service Barometer survey found that customers are telling more people about their service experiences – both good...
Marketing with Surgical Precision: RevenueWell’s New Campaign Manager
As any marketer will tell you, the success of your email or direct mail campaign starts with a clean, well-targeted list of recipients. Simply put, your message, promotion, newsletter or...
Facebook for Dentists Engagement Idea #174 – Community Questions
Always on the lookout for fresh Facebook post ideas that elicit great engagement from your patients and prospective patients? Here’s an idea that seems to work every time. Think about...
Training New Employees
New employees are typically hired and trained by office managers, yet managers are most often the busiest people in the office! We hear from our members often that this part...
The Value of a Simple Patient Newsletter
Unlike most people who blog on dental marketing and patient communications, I have (at least for the time being) a unique perspective on the subject. How so? Well, I’m the...
A Better Prepared Practice
Editor’s Note: The following is an excerpt from Charlene White’s article “Activate Practice Proaction to Prevent a Panicked Reaction” in the current edition of The Wave. Read the full article...
Efficient CEREC Appointments
I’m often asked by new and seasoned CEREC users how to decrease their appointment times for a simple crown procedure. This question has a number of different solutions depending on...