Practice management rolls smoothly at Scripps Rock Dental
When Laura Hatch and her husband, dentist Anthony Hatch, opened the doors at their Maryland practice in 2003, they chose a rock and roll theme that has carried over to...
4 Components of a Successful SEO Strategy
After talking about local search for dental practices last month, I’m following up this month by outlining four things that are critical to getting your on-page SEO strategy moving in...
The Most Important Thing You Should Do for 2015
“I don’t have time!” If you've ever uttered those words in a moment of frustration, you are not alone. Marketing, practice/insurance management, coding/billing, HR and compliance are just a few...
Four Considerations When Budgeting for Practice Growth
Are you one of the many practice owners with a New Year’s goal of increasing the number of patients you see this year? If so, good for you! But remember,...
Measuring the Effectiveness of Your Tweets
Picture it. You’re sitting at your work computer, writing a tweet about the new post you wrote for the practice’s blog. Painstakingly, you go over the details of the tweet...
Educational Tools Increase Case Acceptance
When it comes to ensuring that a customer understands the value of an important investment in any business, oftentimes seeing is believing. Wise consumers like to educate themselves before proceeding...
Are You Managing Your Data?
I never had to be concerned about data management before. Why now? Electronic data management may be relatively new to our industry but as the reliance on the volumes of...
Be Recognized for Saving Smiles This February
Crest, Oral-B and Patterson Dental have teamed up with America’s ToothFairy: National Children’s Oral Health Foundation to protect the smiles of children across the country through the America’s ToothFairy Smile...
The ADA Releases Practical Guide to Internet Marketing
This week the American Dental Association released their new book, The Practical Guide to Internet Marketing. I was flattered that they asked me to author one of its chapters. The...
Plan for an Amazing Day – Tips for a Successful Morning Meeting
Planning your day for maximum productivity is an important task for everyone. At home and at work, successful days begin with the end in mind. Dedicating time for a quick...
How Much Does It Really Cost to Send a Laser Postcard?
Here at RevenueWell, we've helped thousands of dental offices eliminate the need to manually send letters and postcards for a host of common communications. From recalls and patient reactivation to...
80% of New Patients Should Be Scheduled Ahead
It is very common in dental offices to be frustrated with the effort to get ideal new patients coming through their doors. What is ideal for you? Patients who come...
Sticky Stuff – Evaluating Your Dentin/Enamel Adhesive Options
Last time we examined some key concepts to evaluate in your direct composite protocol before you even pick up a handpiece. This month I’d like to explore today’s options for...
Clock Watching
Time clock management, it’s one of the least desirable jobs as an office manager. Fortunately most team members understand the importance of clocking in and out responsibly. Unfortunately, there are...
Opening your own practice – what you need to know
Dee Dee Meevasin, DMD, has learned a lot from her mentor, Dr. James Saycich, her dentist since she was a child. Dr. Saycich inspired her to go into dentistry while...
Top 10 Blog Posts of 2014
If you’re a frequent reader of Off The Cusp, then you’ll know we cover a lot of topics and hear from a lot of different contributors who have a huge...
Create a Plan for Practice Growth
Whether you’ve just purchased your own dental practice or have been managing a practice for years, you’ll want to plan your practice growth to ensure that your long-term business and...
Overcoming the Fear of Change
Have you had this experience? You come into work Monday morning and your doctor comes up to you and is so excited and says “I went to this class over...
Stay in Contact with Your Patients
How many times have you told one of your close friends that you would “keep in touch” or that you would “give them a call so you can get together...
Stay Informed and Save Time with the New Eaglesoft News Center
Have you noticed the bright orange icon in the upper left-hand corner of your Eaglesoft 17 screen? This is an RSS Feed that we are calling our Eaglesoft News Center....
See How 5 Dental Practices Are Using Instagram Marketing
Are you utilizing Instagram to help market your dental practice? If not, now may be a great time to start! There are only a few simple DOs and DONTs to...
Don’t forget: End of Year Processing in Eaglesoft
I love this time of year. There is something about the twinkling lights and festive holiday music everywhere. I enjoy hot drinks by the Uele Yule? log via my TV....
4 Local SEO Tips For Your Dental Practice
Last month I outlined some basics to consider for dental practice SEO. To continue this conversation I want to discuss certain topics in more detail. This month I’m discussing local...
Welcoming Holt Dental to Patterson
I’m happy to share with you today that Patterson Dental has acquired Holt Dental Supply, a full service dental distributor based in Waukesha, Wis. With great pleasure, we welcome Holt...
Are You Marketing Directly to Teens and Young Adults? Here’s Why You Should
In your practice today, there are dozens – if not hundreds – of patients with whom you hardly ever speak. They visit your office twice a year, say hello, sit...
How to Keep Your Patients: Hygienists Have a Role in Keeping Hygiene Filled
For many patients, getting to see the hygienist whom they have become accustomed to is something to look forward to when attending regular hygiene appointments. Much like having a favorite...
Troubleshooting Your Posterior Composite Technique – Look Before You Leap!
It has been over 40 years since direct posterior composite resins were introduced as an alternative to metallic restorations, most specifically amalgams. During that time, they have been met with...
The State of Social Media in Dentistry 2014/2015
Are you wondering what’s happening in social media today? What’s working - and what's not? What are we seeing? According to Pew Internet Project’s research, 74% of online adults use social...
What’s in Your Wallet?
I do not watch a lot of television; however, being a huge football fan my television stays on more often than not these days. I love watching the game, and...
Four Meaningful Meetings That Grow Your Practice
As a business owner, if you have clearly set your vision in front of your team and received their complete buy-in toward that effort, you are now faced with the...