The Importance of Your Data
I’m the IT support for my parents. Every time I travel to northern Minnesota, my parents have a list for me to help them with. Be it the DVD player...
5 Things to Expect From Your Social Media Marketing Provider
Many practices have implemented an internal social media manager. For those who haven’t, most work with a social media marketing provider. In other words, those practices have hired someone to...
How one dentist turned her small-town practice into a big success
Kristen Burris, DDS, started her dental practice in Shattuck, Oklahoma, more than 20 years ago after she and her husband bought a cattle ranch and moved across the state. Although...
Managing and Motivating Millennials
For the first time in history, four generations are now working side by side in the workplace. Organizations, large and small, are trying to balance the generation gap of more...
The Proof is in the Pilot: Comparing the Pilot path to the Screw Access on an Emax Abutment Crown
Technology is certainly a hot-button topic for many dentists. There are those who embrace technology. These doctors look for ways in which a new gadget, technique or product can improve...
The MVP of Your Marketing Efforts – An All-Star Team
Kevin Durant’s recent MVP acceptance speech has gone viral because he did something in his acceptance speech that no other MVP has ever done. Durant brought viewers across the nation...
The Do’s and Dont’s of Real Estate: Selecting the Right Space For You
Most tenants, when searching for a home for their business, have a certain set of criteria in mind. Usually the criteria are a mixed bag of the following: location, access,...
Develop Your Blueprint for Success
If you’re building a new office or updating your existing space – or even just considering making a change – you don’t want to miss our Blueprint for Success event....
A Less-Talked-About ROI Benefit Of Dental Social Media Marketing
We talk a lot about the return on investment (ROI) of social media marketing for dental practices. In fact, it’s a favorite topic of ours to discuss with clients and...
Content Marketing: What It Is and How to Make It Work
It is a universally accepted truth these days that you need to proactively market your practice to grow. And while many in our industry think of “marketing” as a somewhat...
Educating your patients where they are
As a dental professional, you know and understand the importance of good oral hygiene. You know the details of dental procedures and the importance of post-op care. Unfortunately, you and...
Using Example Images for Patient Education
Eaglesoft allows you to store, view and present patient images and X-rays quickly and effortlessly, thus enhancing the patient’s experience in your office. One truly great feature for patient education...
Find fresh ideas for your office in the latest issue of Patterson Today
Spring is a time of new beginnings, opportunities and growth. It’s also a great time to evaluate your practice and consider changes that could help you enhance the patient experience...
Confidentiality and Holding Fast to Your Patients’ Trust
At dinner in a restaurant recently with my husband, who is a psychologist, and one of his colleagues, I listened to them “talk shop” about therapists and confidentiality. As I...
Culture: Don’t Let It Happen by Accident
I often ask my audiences for a show of hands if they have established standards for communication, behavior and attitude for their practice. At most I have had a total...
Social Media Changes, Trends and Happenings
Social media change is constant. If you’re still managing your Facebook, Twitter and other platforms the same way you did last year, you are likely missing opportunities. Like many of...
The Difference One Person Can Make
When Cecilia Mescain, COO at Smile Central Dental, P.C. in Paterson, N.J., lists off her many responsibilities it makes you wonder how one person can achieve so much. From handling...
Sterilizing and maintaining your dental handpieces
Recent blog posts have covered the history of sterilization, how to design a sterilization space and how to choose the right sterilization equipment. Once you have the right sterilization equipment,...
Maximizing Internal Marketing Opportunities
There are moments when you know you need to do something to increase your productivity or to increase new patients, but the idea of investing in such efforts seems so...
Seeking a Good First Impression
We have all heard the phrase, “You don’t get a second chance to make a good first impression!” Have you ever driven away from an appointment because the outside of...
Infection Control and Compliance Answers in Just One Place? Yes, Really!
“Which contact time do we follow for our disinfectant – there are three times listed?” “How do I get our students to comply with PPE?” “Do I have to wear...
Patterson Companies makes America’s Most Trustworthy Companies list
Forbes recently announced its list of 2014 Most Trustworthy Companies in America – and Patterson Companies is on it for the third year in a row! Through an independent evaluation Patterson...
Equipping your sterilization center
In a recent blog post, we discussed the importance of a well-designed sterilization center; once the ideal space is created, it’s important to have the right equipment. When choosing equipment,...
Marketing Sluggish? Go One Arc Deeper
I learned an important marketing lesson once from marketing guru Seth Godin. It seems to me that it has great application to dental marketing. Marketing is such an inexact science...
How to Quickly Find Which Reports Contain Specific Data in Eaglesoft
If you are looking for an Eaglesoft report that includes certain information, I can help you find it faster and easier by using a simple utility found on our FAQ...
Designing the ideal sterilization center
In a recent post, we talked about advancements in sterilization and the importance of following modern sterilization standards for the health of patients, and for the success of your practice....
Where to Find Help in Crafting Your Google AdWords Strategy
When it comes to AdWords, there’s a vast amount of written material both online and in book form that aims to educate you on best practices. You can read about...
Treating Bruxism: Patient Education and Treatment Options Are Keys to Success
Most dentists will tell you that 30%-40% of their patients would benefit from wearing a nightguard, but less than 5% actually do. What’s the reason for this significant difference in...
The nitty-gritty on sterilization advancements
Most dentists aim to exceed a patient’s expectations, and good ones do. Of all the expectations a patient might have, the one that is the most standard is the expectation...
Social Media Legal Considerations for Dentistry
As social media use in dentistry evolves, questions, quandaries, and unfortunately legal risks grow too. I recently had the pleasure of presenting alongside the brilliant Dr. Michael R. Ragan, D.M.D,...